The release is geared towards sporting events, award shows, and influencer videos, but if you’re regularly live streaming events or content on your website or YouTube, you’ll definitely want to take a look.
Right now, if you’re searching for something on Google, it can be hard to tell whether or not a video is live or not when you reach the SERP.
It’s also not something Google’s search algorithm has been able to easily identify.
By implementing the indexing API and structured data tags, a red “LIVE” badge will be displayed on the video thumbnail and in search results your video will be displayed in a carousel.
Check out the example below from Monday Night Football and CBS Sports:
So, you might be wondering, how can the “LIVE” badge impact your marketing and is it even valuable?
By implementing the structured data or indexing API for your live videos, you’re able to increase your live engagement.
With this in mind, drawing as much attention and eyes to your live video as possible is a must.
How to Add the Live Badge To Your Videos
So, what do you need to do?
In order for the “LIVE” badge to be displayed on your videos in search results, you’ll need to identify which of the two methods below will work for you. Please keep in mind that if you’re not a developer or have some sort of development background, these two methods can feel a little foreign.
To notify Google of a new URL to crawl or that content at a previously-submitted URL has been updated, follow the steps below:
1. Submit a POST request to the following endpoint:
2. In the body of the request, specify the location of the page using the following syntax:
3. Google responds to successful Indexing API calls with the an HTTP 200. An HTTP 200 response means that Google may try to recrawl this URL soon. The body of the response contains a UrlNotificationMetadata object, whose fields correspond to those returned by a notification status request.
5. If the page's contents change, submit another update notification, which should trigger Google to recrawl the page.
6. You may need more quota than the default. To view your current quota and request more quota, see Quota.
Utilizing Google’s Livestream support can be extremely helpful if your company is regularly live streaming videos, webinars, or even virtual conferences.
While this might not work on a page where your audience will need to fill out a form, using one of the two methods above will be a great way to expand your reach and hopefully increase the number of visitors on your page during the live stream.
Want to learn more about digital sales and marketing?
Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.