Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Beginners Guide to Inbound Sales

Download the Guide
Fill out the form to get your guide
Thank you! You have been subscribed.
Close
[Playbook] Inbound Sales Guide Cover

Free Guide:

The Beginners Guide to Inbound Sales
Read the Guide
The Beginners Guide to Inbound Sales
Free Inbound Sales Guide
View The Beginners Guide to Inbound Sales
[Playbook] Inbound Sales Guide Cover

Free Guide:

See faster close rates and happier customers by shifting to inbound sales.

In this guide, you'll learn:

  • Inbound Sales vs. Outbound Seals
  • 5 Steps in the Inbound Sales Process
  • Getting Started and Troubleshooting

A Guided Tour of MessagePath with CEO Will Murphy [IMPACT Toolbox Feb 2019]

By Morgan VanDerLeest

Morgan VanDerLeest also recommends this free guide, The Beginners Guide to Inbound Sales.

A Guided Tour of MessagePath with CEO Will Murphy [IMPACT Toolbox Feb 2019]

As part of the IMPACT Toolbox series, I had the opportunity to interview Will Murphy, CEO of MessagePath. He shared the company’s origin story, as well as some insight into what the future holds.

Free Guide: The Beginners Guide to Inbound Sales

This article is part of our IMPACT Toolbox series.

With IMPACT Toolbox, we’ll discuss all of the latest (and even underrated) marketing tools that you need to try. We’ll make recommendations by category, helping you figure out what tool is best for your situation, and introduce you to tools you may not have heard of otherwise.

Have questions about a marketing tool, whether or not we’ve reviewed it?

Reach out to us and we’ll see how we can help.

 

What Is MessagePath?

Just in case you’re not an avid IMPACT Toolbox reader (I’ll forgive you just this once)… MessagePath is an AI-powered writing tool that helps you fine-tune your business communications.

Described as “the business-focused brainchild of Grammarly and the Hemingway App,” it helps you write more effective and successful customer-facing messaging.

 

Where Did The Idea Come From?

The company itself is relatively new, founded in the middle of 2018 and launching its app in the second half of the year.

The idea started with Will Murphy, sitting in a conference room, surrounded by a team worth thousands of dollars per hour (chief legal counsel, PR, marketing, executive team - basically, anyone who needed a say in the final wording), all working together to prepare a single press release.

“There had to be a better way,” he thought.

Surely there is a set of principles and guideposts governing how business-focused marketing copy should be written?

With a background in artificial intelligence startups, Will knew he had an opportunity on his hands.

He teamed up with his technical co-founder, Rick Yost. And to build their initial product they dug into some of the best business communication books in order to surface business writing patterns from the experts. They then built those patterns into their AI-augmented software editor.  

Their mission: Facilitate global business communication. 

 

How Does MessagePath Work?

At the moment, the MessagePath app is essentially a text editor that scores your writing, letting you know if certain words are weak, your sentences are too long, or a myriad of other linguistic and semantic indicators.

This is meta - the MessagePath app interface

The suggestions that MessagePath makes depend upon the purpose you’ve stated for the copy you are looking to edit. You can select from a few business purposes:

  • General Business

  • Marketing

  • Sales

  • Support

  • Press Release

  • Web Copy

If you don’t think there is much differentiation between them, then that’s all the more reason to give it a try.

Depending on your audience and the intent, you'll want to keep an eye on your writing's Statistics, Document Tone, and the newly added Sentence Tone. This will help you fine tune your message to match your intended tone and context (which Liz Murphy and Will Murphy dig into during an episode of Content Lab).

MessagePath is available as a Chrome extension, allowing easy access from Gmail, LinkedIn, etc.

 

Who Is MessagePath A Good Fit For?

While anyone who communicates in business could reap the benefits of MessagePath, the two main audiences seeing the best results right now are marketing and customer support / success teams.

For marketers, when a single email could be worth hundreds or thousands of dollars, words matter. And while we don’t necessarily want someone looking over our shoulder checking copy, having a second set of “eyes” can make a big difference.

For customer support and success teams, clarity and efficiency of communication are fundamental, and it’s easy to underestimate how challenging it can be to get the right information across in a way that can be easily understood. A good set of guideposts can be quite helpful.


What Features Can You Expect In The Future?

The team at MessagePath has many new features in the works.

The big one coming for early 2019 is an admin control panel.

Stay with me, this one is pretty cool.

Right now, individuals can use the app to improve the effectiveness of their own communication, but they have to put additional effort in to maintain consistency across the brand.

The admin control panel is going to change that.

By grouping users together as a team and enabling central control of a brand’s messaging, MessagePath will provide feedback to keep the team’s communication aligned.

Also coming in the next few months are some direct integrations with a few currently unnamed content management tools. Those will be the first in a series of direct integrations, which will help improve the user experience for anyone working in those tools.

Longer-term, the context-specific feedback will be fine-tuned to not only give feedback based on the goal of the communication, but also take into account the preferences of the recipient.

Another under-the-hood feature expected over the next few years is a shift in data security and collection.

At the moment, there is no data storage included with MessagePath. All text is securely analyzed, with suggestions given locally based on a set of core rules.

In the future, as with most AI-based tools, data will be stored to help train the AI through machine learning. Before that can happen, a full set of security practices will be put in place. That includes SOC 2 certification and a secure, end-to-end protocol setup.

While AI and machine learning are important for the future, the team at MessagePath wants to make sure it is done correctly with high standards.

What Is The Long-Term Mission?

MessagePath strives to be a ubiquitous business tool - the canonical place where you can get as close to optimal language as possible for your organization.

Have you tried MessagePath? Let us know your thoughts in IMPACT Elite! The MessagePath team would also love your feedback, and the best way to reach them is through their website: https://messagepath.com/contact/.

.
[Playbook] Inbound Sales Guide Cover

Free Guide:

The Beginners Guide to Inbound Sales
Read the Guide
[Playbook] Inbound Sales Guide Cover

Free Guide:

The Beginners Guide to Inbound Sales

See faster close rates and happier customers by shifting to inbound sales.

In this guide, you'll learn:

  • Inbound Sales vs. Outbound Seals
  • 5 Steps in the Inbound Sales Process
  • Getting Started and Troubleshooting

Topics:

Sales & Marketing Technology
Inbound Sales
Published on February 18, 2019

Recent Articles

The 4 Top Business Analytics Platforms for Data-Hungry Organizations
June 20, 2022 • 6 min read
8 Best Content Management Systems for Digital Marketing in 2022
March 22, 2022 • 9 min read
Best Virtual Selling Tips, Tactics, Strategies, and Tools (Updated for 2022)
January 11, 2022 • 8 min read
Ultimate List of HubSpot Pros and Cons
January 8, 2022 • 20 min read
22 Best Content Marketing Tools and Apps for 2022
December 4, 2021 • 14 min read
HubSpot Sales Hub: 18 Things Every Sales Rep Should Know How to Do (+ Videos)
October 28, 2021 • 5 min read
How to Get Sales Reps to Use the HubSpot CRM
October 18, 2021 • 4 min read
How to Know When You’ve Outgrown HubSpot Sales Hub Starter
September 23, 2021 • 4 min read
How to Get the Most Out of Your 2-Week HubSpot Free Trial
September 13, 2021 • 5 min read
HubSpot CRM review (updated for 2022)
July 27, 2021 • 8 min read
5 HubSpot Sales Hub Tips for Assignment Selling
July 23, 2021 • 7 min read
Get your sales team using your CRM platform in 5 easy steps
July 13, 2021 • 6 min read
HubSpot vs. ActiveCampaign: a head-to-head comparison
July 13, 2021 • 5 min read
Is the HubSpot CRM the best for They Ask, You Answer?
April 5, 2021 • 4 min read
8 Best Digital Marketing Tools and Tech for Every Business (+ VIDEO)
March 31, 2021 • 7 min read
7 Best Social Media Management Tools (+ Video)
March 26, 2021 • 12 min read
HubSpot vs. Pardot for marketing: a head-to-head comparison
February 2, 2021 • 8 min read
Marketing and Sales Alignment When Using HubSpot and Salesforce [Infographic]
January 16, 2021 • 1 min read
10 Tools that Should Be On Your Radar for 2021 [IMPACT Toolbox Dec 2020]
December 31, 2020 • 13 min read
More Than a Messaging App, WhatsApp is a Marketing Tool [Infographic]
December 12, 2020 • 2 min read
15 Best Marketing Automation Software Options for Growth-Focused SMBs
October 22, 2020 • 11 min read
Mailchimp Adds New AI-Powered Tools Marketing Automation Platform
September 26, 2020 • 2 min read
How to use Trello for your video marketing strategy (with examples)
September 25, 2020 • 8 min read
10 best SaaS marketing tools and platforms for 2021
September 24, 2020 • 7 min read
How to use Trello for your business content strategy (with examples)
September 9, 2020 • 13 min read