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How Pokémon Go Players Interact With Businesses & Marketers [Infographic]

How Pokémon Go Players Interact With Businesses & Marketers [Infographic] Blog Feature

Joe Rinaldi

UX Designer, HubSpot Design & GDD Certified, Designer for 70+ Sites for HubSpot and Various CMSs

October 1st, 2016 min read

As, much as I hate it, since its launch in July, Pokémon Go has become a global phenomenon.

The app was such a success it raked in nearly $200 million of revenue in its first month and caused Nintendo's market cap to nearly double.

Heck -- It’s been almost 3 months and I still have to weave through groups of people battling over the Pokémon gym conveniently located at the entrance of my apartment complex.

Consumers aren’t the only ones getting into the Pokémon Go movement. Smart businesses have also begun to capitalize on the game's popularity implementing creative marketing campaigns centered around the game.   

If you haven’t been sucked into the gravitational pull of Pokémon Go yet, you might be wondering how you can start using the game's massive popularity to drive traffic and leads to your business.

Luckily, the team from Slant Marketing ran a survey of 500 different players to help businesses understand who Pokémon Go players are and how they interact with businesses while playing.

They put their findings into an easy-to-digest infographic that includes tips on how companies new to the craze can take a advantage of it.

Some of the tips shared include:

  • Dropping Lures:
    This is the most straightforward way to attract customers to your business. Lures are an in-game add-on that can be purchased for 99 cents and then used to attract pokemon to any “pokéstop.”

    While currently the location of “pokéstops” are determined by the app team, rumor has it that businesses will soon be able to purchase the designation and take advantage of all the benefits.
  • Get Social
    Even if you’re not a “pokéstop,” if someone catches a new pokemon at your business location, show it off on social media. Try running a Pokémon-related promotion and  have it promoted on social.

Aside from the useful tips, Slant Marketing also found some interesting stats about the game.

A few of the other highlights include:

  • 48% of players who’ve visited businesses with lures report staying, on average, 30 minutes or more
  • 33% of players said they were lured to a business because of the game at least a couple times a week
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