IMPACT Inbound Marketing Agency]
Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free Assessment: How does your sales & marketing measure up?

Close Bottom Left Popup Offer

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Joe Rinaldi

By Joe Rinaldi

Oct 1, 2016

Topics:

Just for Fun SaaS Marketing Infographics
Subscribe

Never miss an episode of Endless Customers!

Subscribe now and get the latest podcast releases delivered straight to your inbox.

Thanks, stay tuned for our upcoming episodes.
Just for Fun  |   SaaS Marketing  |   Infographics

How Pokémon Go Players Interact With Businesses & Marketers [Infographic]

Joe Rinaldi

By Joe Rinaldi

Oct 1, 2016

How Pokémon Go Players Interact With Businesses & Marketers [Infographic]

As, much as I hate it, since its launch in July, Pokémon Go has become a global phenomenon.

The app was such a success it raked in nearly $200 million of revenue in its first month and caused Nintendo's market cap to nearly double.

Heck -- It’s been almost 3 months and I still have to weave through groups of people battling over the Pokémon gym conveniently located at the entrance of my apartment complex.

Consumers aren’t the only ones getting into the Pokémon Go movement. Smart businesses have also begun to capitalize on the game's popularity implementing creative marketing campaigns centered around the game.   

If you haven’t been sucked into the gravitational pull of Pokémon Go yet, you might be wondering how you can start using the game's massive popularity to drive traffic and leads to your business.

Luckily, the team from Slant Marketing ran a survey of 500 different players to help businesses understand who Pokémon Go players are and how they interact with businesses while playing.

They put their findings into an easy-to-digest infographic that includes tips on how companies new to the craze can take a advantage of it.

Some of the tips shared include:

  • Dropping Lures:
    This is the most straightforward way to attract customers to your business. Lures are an in-game add-on that can be purchased for 99 cents and then used to attract pokemon to any “pokéstop.”

    While currently the location of “pokéstops” are determined by the app team, rumor has it that businesses will soon be able to purchase the designation and take advantage of all the benefits.
  • Get Social
    Even if you’re not a “pokéstop,” if someone catches a new pokemon at your business location, show it off on social media. Try running a Pokémon-related promotion and  have it promoted on social.

Aside from the useful tips, Slant Marketing also found some interesting stats about the game.

A few of the other highlights include:

  • 48% of players who’ve visited businesses with lures report staying, on average, 30 minutes or more
  • 33% of players said they were lured to a business because of the game at least a couple times a week
Marketing-With-Pokemon-Go.png

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.