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The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022
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View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

How Pokémon Go Players Interact With Businesses & Marketers [Infographic]

By Joe Rinaldi

Joe Rinaldi also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

How Pokémon Go Players Interact With Businesses & Marketers [Infographic]

As, much as I hate it, since its launch in July, Pokémon Go has become a global phenomenon.

The app was such a success it raked in nearly $200 million of revenue in its first month and caused Nintendo's market cap to nearly double.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Heck -- It’s been almost 3 months and I still have to weave through groups of people battling over the Pokémon gym conveniently located at the entrance of my apartment complex.

Consumers aren’t the only ones getting into the Pokémon Go movement. Smart businesses have also begun to capitalize on the game's popularity implementing creative marketing campaigns centered around the game.   

If you haven’t been sucked into the gravitational pull of Pokémon Go yet, you might be wondering how you can start using the game's massive popularity to drive traffic and leads to your business.

Luckily, the team from Slant Marketing ran a survey of 500 different players to help businesses understand who Pokémon Go players are and how they interact with businesses while playing.

They put their findings into an easy-to-digest infographic that includes tips on how companies new to the craze can take a advantage of it.

Some of the tips shared include:

  • Dropping Lures:
    This is the most straightforward way to attract customers to your business. Lures are an in-game add-on that can be purchased for 99 cents and then used to attract pokemon to any “pokéstop.”

    While currently the location of “pokéstops” are determined by the app team, rumor has it that businesses will soon be able to purchase the designation and take advantage of all the benefits.
  • Get Social
    Even if you’re not a “pokéstop,” if someone catches a new pokemon at your business location, show it off on social media. Try running a Pokémon-related promotion and  have it promoted on social.

Aside from the useful tips, Slant Marketing also found some interesting stats about the game.

A few of the other highlights include:

  • 48% of players who’ve visited businesses with lures report staying, on average, 30 minutes or more
  • 33% of players said they were lured to a business because of the game at least a couple times a week
Marketing-With-Pokemon-Go.png
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Just for Fun
SaaS Marketing
Infographics
Published on October 1, 2016

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