Digital Sales & Marketing
Digital Sales & Marketing
Close

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

View all free coursesView all free courses

Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

Learn moreLearn more Watch past events on demandWatch past events on demand

Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

Learn moreLearn more
They Ask, You Answer
They Ask, You Answer
Close

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

Take the course nowTake the course now

Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

Learn moreLearn more

Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

View case studiesView case studies

They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

Learn moreLearn more Buy the bookBuy the book
Virtual Selling
Virtual Selling
Close

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

Learn moreLearn more

Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

Register NowRegister Now
Video
Video
Close

Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

Take the course nowTake the course now

Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand

The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

Learn moreLearn more Buy the bookBuy the book

Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

Learn moreLearn more
HubSpot
HubSpot
Close

Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

Watch on-demandWatch on-demand

HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

Learn moreLearn more
Web Design
Web Design
Close

Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

Watch on-demandWatch on-demand

Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

Learn moreLearn more
5 Tips to Drive More Traffic From Social Media Blog Feature

Bob Ruffolo

Founder & CEO, Keynote Speaker, Entrepreneur, Recipient of Comparably’s Best CEO ’17

April 18th, 2016 min read


how-to-drive-more-traffic-from-social-media-feat.jpgLeveraging social media to drive traffic is one of the biggest challenges facing B2B marketers today.

While social media has the potential to be one of your biggest traffic sources, it also requires the most time and effort to maintain. The occasional tweet or Facebook update isn't enough to move the dial.

In this post you'll learn several ways to improve your current social media efforts and start driving more traffic to your website from it today.

1.Don't Forget the Link/CTA

It may seem obvious, but always include a link/CTA back to your website. It not only drives traffic, but shows your reader what to do next.

No matter how much someone likes your brand, if you don't ask them to visit your website, give them a compelling reason to, and make it easy, they are not likely to do it. So, always user social media as a teaser and include a website link for more information. 

Doing this may be difficult on platforms like Instagram and Vine, but you can always change and direct people to the link in your bio as companies like HubSpot do.

HubSpot___hubspot___Instagram_photos_and_videos.png

2. Always Include an Image

It's crucial to use images in your social media posts when sharing content, especially now that the majority of social media users are on mobile devices.

Images are more eye-catching than text alone and they also take up more room in the timeline, helping you attract more attention. Also, the right image can help prospects visualize what the content is going to be about while also making a post more "shareable."

Images increase engagement across the board:

  • On Facebook, posts with images attract 39% more engagement
  • Post with images on LinkedIn get 98% more comments
  • Including images and/or videos in your Twitter posts can increase engagement by up to 200% (Source)

3. Add Social Share Buttons to Your Blog Posts

It's great when you can drive a lot of traffic from your social media channels, but it's even better when other people do it for you.

If your website doesn't already have social sharing buttons, you could be missing out on a lot of social media traffic that's generated from people already reading your blog!

Social sharing buttons are those colorful buttons you see around the top or bottom of blog posts that allow you to share the page directly on the social media channel of your choice.

They provide convenience to your buyer persona and act as a non-pushy tool that encourages social sharing.

Two of the most common, and free, social sharing tools are SumoMe and Shareaholic.

If you'd like to learn more about those tools and 8 others like them, check out this useful article on bloggingwizard.com.

4. Use Paid Promotion/Sponsored Content

The quickest way to drive more traffic from social media is through paid promotion.

When you're executing on a solid social media strategy, paid promotion or "sponsored content" adds fuel to the fire. You can experiment with different targeting options (including location, gender, industry and interests on most profiles) to help expose new people to your content and promote new traffic. 

As the business models of social media platforms evolve, B2B marketers will likely have to pay to be seen. Facebook has been this way for a few years now and with the recent introduction of algorithmic timelines on Twitter and Instagram, this is likely a trend to continue. 

5. Be Active & Engaged

Too many B2B brands are guilty of not updating their social media enough. The only way to keep your followers engaged is to post updates and interact with people on a regular basis. Otherwise, they are likely to forget about you.

When we tell B2B marketers they aren't active enough on social media, their minds immediately picture a teenage girl glued to her phone as she posts non-stop selfies and updates on her every movement. We then assure them that being active doesn't require you to dedicate your life to social media.

In fact, a handful of posts a day is enough to do the trick.

Here's a simple, but effective daily schedule:

  • Post 1-3 non-promotional updates
  • Share 1-3 pieces of your brand's content
  • Share 1-3 useful articles from other brands, influencers, or new sites
  • Spend about 5-10 minutes replying to questions and comments

6. Be Consistent

If you study the B2B brands with the best marketing, you'll notice they are always consistent with their social media activity. 

Regularly posting high-quality, interesting content, and responding to comments keeps your page lively and engaging rather than a one-sided conversation. 

Don't take this to the extreme and post updates every 15 minutes or you'll just annoy everyone, but make your presence known. Have your brand act more like a human and less like a B2B enterprise on social media, and you'll connect with more people.

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE