Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

 Become a They Ask, You Answer Certified Coach

Meet with a Coordinator Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center_grey__Free Courses and Certifications.svg

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
Close
Become a They Ask, You Answer Certified Coach

Become a They Ask, You Answer Certified Coach
Meet with a Coordinator
Become a They Ask, You Answer Certified Coach
Become a They Ask, You Answer Certified Coach
View Become a They Ask, You Answer Certified Coach
Become a They Ask, You Answer Certified Coach

Deliver the success your clients expect

  • Guide your clients to achieve unmatched results
  • Deliver more effective services at higher margins
  • Stand out from other inbound agencies and consultants

How Can IMPACT Help Me Sell Coaching Services?

Whether you’re a business consultant, sales coach, or marketing strategist, here’s how IMPACT will support your coaching business once you’re certified.

By Kimberly Marshall

Want to deliver unmatched inbound marketing results to your clients? Learn more about our Certified Coaching Program.

How Can IMPACT Help Me Sell Coaching Services? Blog Feature

Consultants and agencies face the never-ending challenge of finding the steady stream of clients they need to build a lucrative business. Finding enough right-fit clients to fill your pipeline and differentiating your business from the competition is far from easy — especially when you consider that each of your clients floats such a large portion of your business’s revenue.

But before you invest in the They Ask, You Answer Certified Coaching Program, you want to know that you’ll be bringing in a healthy return on that investment. A central question we hear from prospects is, “Does IMPACT help me market and sell my coaching services after I’ve finished the program?”

The short answer is yes, we do.

Though the way you run and sell your coaching services is largely up to you, we will provide tools and resources that will make it easier for you to grow your client base and access better-qualified leads.

In this article, we’re sharing the ways our certified coaching program will support your coaching business after you’ve completed our training, which include:

  • An award-winning inbound marketing framework you can sell in three formats.
  • The tools you need to market and teach the framework to your clients.
  • Guidelines for strengthening your communication skills and value.
  • Access to a community of coaches and other networking opportunities.

Ready to learn how to sell coaching services with the help of the They Ask, You Answer Certified Coaching Program?

Here’s what you get.

 Become a They Ask, You Answer Certified Coach

An award-winning inbound marketing framework you can sell in three formats

Each year, Marcus Sheridan delivers roughly 75 They Ask, You Answer keynote lectures at conferences, trade shows, and industry events all over the world. He also has been featured in The New York Times, Forbes, the Harvard Business Review, and other publications — including Book Authority, who named his book They Ask, You Answer the best digital marketing book of all time.

When you become a certified They Ask, You Answer coach, you will be stepping into an already established business model that has lots of momentum behind it — and is still growing. 

After learning this framework, you will have the opportunity to sell your coaching clients three services:

  1. They Ask, You Answer workshops. Early in your coaching training, you’ll learn everything you need to know to give your own They Ask, You Answer workshops. These workshops will get your clients' leaders bought into the framework and align on the value of implementing it for their businesses.
  2. They Ask, You Answer coaching. Teach your clients how to implement the They Ask, You Answer framework on their own.
  3. They Ask, You Answer Mastery. Coach your clients with supplemental, one-on-one training, such as HubSpot training, content training, etc.

By using the framework to enhance your coaching business, you’re adding a layer to your approach that makes it more targeted and niche. Not only is this a great way to set yourself apart from the competition, but it also means you have the opportunity to serve the needs of your clients according to their priorities.

The tools you need to market and teach the They Ask, You Answer framework

When you graduate from the They Ask, You Answer Certified Coaching program, we don’t just send you off on your way. After you learn the framework and decide which coaching services you’ll sell, IMPACT will provide you with the tools you need to teach this framework effectively, including:

  • Presentation slide decks that are preloaded with the information you need to teach your clients about the framework. These presentations are customizable, and you can personalize them with your branding, etc. (as long as you preserve the They Ask, You Answer principles and outcomes).
  • Templated marketing and sales tools, such as sample coach-client agreements.
  • Marketing collateral you can distribute to clients that explains the framework and its benefits.

You also will be armed with the answers to a lot of the questions we get asked on a regular basis, so that you have those answers handy when you need them. This will eliminate all the guesswork about what information you need to present and how to present it when marketing and selling your services.

Guidelines for strengthening your communication skills and value

While the They Ask, You Answer framework is a portion of what you’ll be learning as a coach, the biggest part of the program is teaching you how to be a better coach and effective communicator.

This will help you sharpen your message and establish you as a thought leader in your industry, thereby increasing your value to clients.

After you complete the program, you will be able to continue learning by taking classes on our IMPACT+ learning platform and participating in frequent roleplaying sessions with our coaches.

By keeping your communication skills sharp and relevant, you’re not only continuing your professional growth, but you’re also getting better at honing the way you speak about your services. This will give you the edge you need to provide the value your clients are looking for and more effectively market your business.

Access to a community of coaches and other networking opportunities

Upon completing the program, you will become a member of our certified coaching directory and gain immediate access to a community of coaches who are always there to share insight — including our own coaches here at IMPACT.

There are also countless opportunities for lead generation, such as:

  • Referrals from IMPACT. IMPACT isn’t the best fit for everyone. Sometimes clients need our services but don’t sign on for any number of reasons (budget, location, etc.), which means there are lots of opportunities here.
  • Referrals from other coaches. For the same reasons as above, sometimes certain coaches will be a better fit for one client than they are for another. Maybe you serve a specific industry or don’t jibe well with a certain team. Building a network with other coaches in this way can grow into a mutually beneficial collaboration.
  • Marketing opportunities from IMPACT. IMPACT has a large platform and reaches tens of thousands of readers per day. We are constantly hosting events our certified coaches can be part of. You can also write guest articles for our blog or join us on our social media platform or podcast.

The exciting thing about the program is that you can really make it your own. And while your growth as a certified coach is largely up to you, the resources and tools we provide will help you along the way.

We’re always looking for ways to improve our offerings, too. So if there’s something you don’t see here you think would be helpful, speak up. Chances are other certified coaches are wondering the same thing and can benefit as well.

Get access to all the support and tools you need to keep your coaching business thriving

The beautiful thing about They Ask, You Answer is that it works for any industry. This means you don’t need to abandon your coaching strategy to adopt the framework. Rather, it works in tandem with what you’re already doing as it helps you focus on a particular outcome that is unique to your business’s needs and goals.

As you can see, there are plenty of ways that IMPACT will help you fulfill that mission.

To get started on this transformational journey, learn more about They Ask, You Answer and our Certified Coaching Program, or set up some time with one of our advisors who can answer any of your immediate questions.

When you become a certified They Ask, You Answer coach, you’re joining a winning team and movement that is helping businesses thrive worldwide.

Many of the coaches who successfully complete our training not only make their investment back within months, but they also learn how to better nurture client relationships that are packed with value and trust.

Become a They Ask, You Answer Certified Coach
Become a They Ask, You Answer Certified Coach

Become a They Ask, You Answer Certified Coach

Deliver the success your clients expect

  • Guide your clients to achieve unmatched results
  • Deliver more effective services at higher margins
  • Stand out from other inbound agencies and consultants

Topics:

Coaches, Consultants & Strategists
Published on December 15, 2021

Recent Articles

How To Make Sure Your Marketing Agency Leads Are the Right Fit
January 12, 2022 • 6 min read
5 Reasons Inbound Marketing Agencies Fail (and How To Avoid Them)
January 5, 2022 • 6 min read
If I Become a Certified They Ask, You Answer Coach, Will IMPACT Help Me Train My Staff?
December 29, 2021 • 5 min read
How To Improve Your Marketing Agency’s Relationship With Clients
December 22, 2021 • 7 min read
How Can IMPACT Help Me Sell Coaching Services?
December 15, 2021 • 4 min read
How To Improve Profit Margins At Your Inbound Marketing Agency
December 8, 2021 • 8 min read
How Do I Know I’m Ready to Become a Certified They Ask, You Answer Coach?
December 1, 2021 • 4 min read
Why Can’t I Just Read 'They Ask, You Answer' and Become a Coach on My Own?
November 24, 2021 • 5 min read
They Ask, You Answer Certified Coaching Program: Schedule Details
November 17, 2021 • 4 min read
How Do I Make Money as a Certified They Ask, You Answer Coach?
November 10, 2021 • 5 min read
How To Get and Keep Great Clients for Your Marketing Agency (Acquisition & Retention Strategies)
November 3, 2021 • 7 min read
Why You Might Want to Hire a Marketing Coach Instead of an Agency for Your Business
October 26, 2021 • 7 min read
How To Become a Better Coach (for Business Consultants, Sales Coaches, and Marketing Strategists)
October 20, 2021 • 8 min read
Get Clients To Seek Your Approval, Not the Other Way Around (Podcast)
October 13, 2021 • 1 min read
How to Grow a Digital Marketing Agency (with Coaching Services)
October 6, 2021 • 6 min read
Why I Won't Respond to Emails While On Vacation
September 12, 2019 • 6 min read
"How to Survive a Company Restructure at Your Agency" [Creator's Block, Ep. 108]
July 9, 2019 • 1 min read
3 Tips to Avoid Scope Creep and Increase Agency Profit [+Video]
May 8, 2019 • 3 min read
"Agency Tough Love: When It's Time to Break Up with a Client" [Creator's Block, Ep. 104]
April 30, 2019 • 1 min read
Is It Time to Fire Your Agency’s Bad Clients? [+Video]
April 2, 2019 • 3 min read
10 Tips to Improve Communication in the Workplace [Infographic]
March 24, 2019 • 6 min read
2 Ways for Agencies to Be More Profitable [+Video]
March 5, 2019 • 2 min read
Why Determining “Culture Fit” Is So Important in the Hiring Process
February 6, 2019 • 7 min read
4 Musts for Retaining More Agency Clients [+ VIDEO]
February 5, 2019 • 2 min read
How to Create So Much Demand for Your Agency There's a Wait List to Work With You
January 8, 2019 • 3 min read