Consultants and agencies face the never-ending challenge of finding the steady stream of clients they need to build a lucrative business. Finding enough right-fit clients to fill your pipeline and differentiating your business from the competition is far from easy — especially when you consider that each of your clients floats such a large portion of your business’s revenue.
But before you invest in the They Ask, You Answer Certified Coaching Program, you want to know that you’ll be bringing in a healthy return on that investment. A central question we hear from prospects is, “Does IMPACT help me market and sell my coaching services after I’ve finished the program?”
The short answer is yes, we do.
Though the way you run and sell your coaching services is largely up to you, we will provide tools and resources that will make it easier for you to grow your client base and access better-qualified leads.
In this article, we’re sharing the ways our certified coaching program will support your coaching business after you’ve completed our training, which include:
An award-winning inbound marketing framework you can sell in three formats.
The tools you need to market and teach the framework to your clients.
Guidelines for strengthening your communication skills and value.
Access to a community of coaches and other networking opportunities.
Ready to learn how to sell coaching services with the help of the They Ask, You Answer Certified Coaching Program?
Here’s what you get.
An award-winning inbound marketing framework you can sell in three formats
Each year, Marcus Sheridan delivers roughly 75 They Ask, You Answer keynote lectures at conferences, trade shows, and industry events all over the world. He also has been featured in The New York Times, Forbes, the Harvard Business Review, and other publications — including Book Authority, who named his book They Ask, You Answer the best digital marketing book of all time.
After learning this framework, you will have the opportunity to sell your coaching clients three services:
They Ask, You Answer workshops. Early in your coaching training, you’ll learn everything you need to know to give your own They Ask, You Answer workshops. These workshops will get your clients' leaders bought into the framework and align on the value of implementing it for their businesses.
They Ask, You Answer coaching. Teach your clients how to implement the They Ask, You Answer framework on their own.
They Ask, You Answer Mastery. Coach your clients with supplemental, one-on-one training, such as HubSpot training, content training, etc.
By using the framework to enhance your coaching business, you’re adding a layer to your approach that makes it more targeted and niche. Not only is this a great way to set yourself apart from the competition, but it also means you have the opportunity to serve the needs of your clients according to their priorities.
The tools you need to market and teach the They Ask, You Answer framework
When you graduate from the They Ask, You Answer Certified Coaching program, we don’t just send you off on your way. After you learn the framework and decide which coaching services you’ll sell, IMPACT will provide you with the tools you need to teach this framework effectively, including:
Presentation slide decks that are preloaded with the information you need to teach your clients about the framework. These presentations are customizable, and you can personalize them with your branding, etc. (as long as you preserve the They Ask, You Answer principles and outcomes).
Templated marketing and sales tools, such as sample coach-client agreements.
Marketing collateral you can distribute to clients that explains the framework and its benefits.
You also will be armed with the answers to a lot of the questions we get asked on a regular basis, so that you have those answers handy when you need them. This will eliminate all the guesswork about what information you need to present and how to present it when marketing and selling your services.
Guidelines for strengthening your communication skills and value
While the They Ask, You Answer framework is a portion of what you’ll be learning as a coach, the biggest part of the program is teaching you how to be a better coach and effective communicator.
This will help you sharpen your message and establish you as a thought leader in your industry, thereby increasing your value to clients.
After you complete the program, you will be able to continue learning by taking classes on our IMPACT+ learning platform and participating in frequent roleplaying sessions with our coaches.
By keeping your communication skills sharp and relevant, you’re not only continuing your professional growth, but you’re also getting better at honing the way you speak about your services. This will give you the edge you need to provide the value your clients are looking for and more effectively market your business.
Access to a community of coaches and other networking opportunities
Upon completing the program, you will become a member of our certified coaching directory and gain immediate access to a community of coaches who are always there to share insight — including our own coaches here at IMPACT.
There are also countless opportunities for lead generation, such as:
Referrals from IMPACT. IMPACT isn’t the best fit for everyone. Sometimes clients need our services but don’t sign on for any number of reasons (budget, location, etc.), which means there are lots of opportunities here.
Referrals from other coaches. For the same reasons as above, sometimes certain coaches will be a better fit for one client than they are for another. Maybe you serve a specific industry or don’t jibe well with a certain team. Building a network with other coaches in this way can grow into a mutually beneficial collaboration.
Marketing opportunities from IMPACT. IMPACT has a large platform and reaches tens of thousands of readers per day. We are constantly hosting events our certified coaches can be part of. You can also write guest articles for our blog or join us on our social media platform or podcast.
The exciting thing about the program is that you can really make it your own. And while your growth as a certified coach is largely up to you, the resources and tools we provide will help you along the way.
We’re always looking for ways to improve our offerings, too. So if there’s something you don’t see here you think would be helpful, speak up. Chances are other certified coaches are wondering the same thing and can benefit as well.
Get access to all the support and tools you need to keep your coaching business thriving
The beautiful thing about They Ask, You Answer is that it works for any industry. This means you don’t need to abandon your coaching strategy to adopt the framework. Rather, it works in tandem with what you’re already doing as it helps you focus on a particular outcome that is unique to your business’s needs and goals.
As you can see, there are plenty of ways that IMPACT will help you fulfill that mission.
When you become a certified They Ask, You Answer coach, you’re joining a winning team and movement that is helping businesses thrive worldwide.
Many of the coaches who successfully complete our training not only make their investment back within months, but they also learn how to better nurture client relationships that are packed with value and trust.
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