Digital Sales & Marketing
Digital Sales & Marketing
Close

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

View all free coursesView all free courses

Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

Learn moreLearn more Watch past events on demandWatch past events on demand

Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

Learn moreLearn more
They Ask, You Answer
They Ask, You Answer
Close

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

Take the course nowTake the course now

Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

Learn moreLearn more

Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

View case studiesView case studies

They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

Learn moreLearn more Buy the bookBuy the book
Virtual Selling
Virtual Selling
Close

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

Learn moreLearn more

Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

Register NowRegister Now
Video
Video
Close

Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

Take the course nowTake the course now

Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand

The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

Learn moreLearn more Buy the bookBuy the book

Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

Learn moreLearn more
HubSpot
HubSpot
Close

Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

Watch on-demandWatch on-demand

HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

Learn moreLearn more
Web Design
Web Design
Close

Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

Watch on-demandWatch on-demand

Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

Learn moreLearn more

How to create authentic human content your buyers will love (Content Lab, Ep. 35)

How to create authentic human content your buyers will love (Content Lab, Ep. 35) Blog Feature

Liz Moorehead

Editor-in-Chief, Speaker, Host of 'Content Lab' Podcast

October 18th, 2019 min read

The Content Lab podcast is back from hiatus!

Yesterday morning, I received an email that absolutely warmed my heart, but also made me chuckle in its fortuitous timing:

Hi Liz,

I hope you are having a fabulous day (or actually it would be nighttime where you are seeing as I’m based in Australia!).

This email is simply because I have watched all your Content Lab podcasts which I am a HUGE fan off and there hasn’t been a new one since June! Please tell me your Podcast is still going and you are just taking a break from it?!

I know you are a busy person and I definitely don’t want to increase your work load but I seriously love that podcast – it’s my favourite on IMPACT. Even my 6 and 8 year old boys like listening to you when I play it in the car!

...

Best Regards, 

Kristy

Well, I've got some great news for you, Kristy, and everyone else! 

Today marks the official and permanent return of the Content Lab podcast. 

What's new with the Content Lab

The focus of Content Lab will still be candid, tactical conversations about the proverbial content sausage gets made in digital marketing. Quite frankly, we don't do a great job as an industry of talking about the nuts and bolts of actually creating content.

With that said, I'm not just returning with the same ol' same ol' routine I had before. In fact, I've made some pretty big changes...

First and foremost, I'm not returning by myself. I will now be joined every week by IMPACT Editorial Content Associate John Becker

Interview-1

Here's John in action on the left, extracting some HubSpot-y goodness from fellow IMPACTer Nick Bennett.

To say John is an absolute whiz at writing, interviewing subject matter experts, storytelling, coaching folks on how to create content, and so forth, would be a gross understatement of his capabilities. 

In fact, you might remember him from the last episode of this podcast about interviewing subject matter experts. 

He's also really funny and fun, so I am so happy he said yes when I asked him to join me on the podcast. 

We've also added some new recurring features, including a learning corner (with a new strategic tip or content lesson each week), as well as what we're reading that's inspiring us.

Now, let's talk about today's episode! 

How to be an authentic human (and be funny) in your content, so your buyers will love you

I touched upon this a little bit in a recent episode of Film School for Marketers, but getting personal and being an honest-to-goodness human being in your marketing content is:

  • A strategy that gets results. 
  • Something that content creators in any industry can do. (Seriously.)

What gets tricky, however, is how you do it. 

I know this from experience, as I'm the author of IMPACT's thrice-weekly email newsletter, THE LATEST.

the-latest-newsletter-impact-digital-marketing

If you're a subscriber, you know how personal I get in an email that's supposed to be a digest of everything digital marketers and business leaders need to know, all in under five minutes.

If you're not a subscriber yet — sob 😢 — here are a few examples to show you what I mean:

Does this work? Well, according to ye olde HubSpot, this newsletter has almost $1.5 million in influenced revenue associated with it. So yes, being a human is memorable and fun, but also (most of all) profitable.

I also try to weave my personality into my articles for IMPACT, because I want people to connect with me and have fun while learning, as appropriate:

But how do you do this effectively? There are a lot of fears I hear from folks who want to embrace being more human:

  • "I'm not funny, and I don't know how to be funny."
  • "My industry doesn't allow me to be personal or open."
  • "I'm not sure my bosses will go for it."
  • "How do I know how personal I can get?"
  • "Does this approach actually work, or are us marketers just getting bored?"

In this episode, John puts me in the hot seat to address each of those fears.

And by the end of this episode you'll have the tactics, tips, and strategies dumped into your brain about how to be an authentic (and funny, if you desire) human being whom your audience will love enough to give you money in exchange for goods and services.

Listen to the episode

🚨Subscribe to Content Lab on Apple Podcasts, Spotify, and Stitcher.🚨 

The resources we mentioned

Until next week! 👋

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE