By Bobby Kane
Aug 9, 2012
Topics:
Marketing StatisticsNever miss an episode of Endless Customers!
Subscribe now and get the latest podcast releases delivered straight to your inbox.
Way back in early 2012, when the cold winter months had yet to yield to a warm, promising Spring, the staff here at IMPACT brainstormed a great idea. We would compile a list of the top 100 inbound marketing stats in an effort to inform and educate fellow marketers everywhere.
Not only that, we do it visually!
This series of stats was created for ALL marketers and focuses on the benefits of inbound marketing. From lead generation to email marketing, these inbound marketing stats will show you how and why inbound marketing is the new avenue for generating targeted leads on a consistent basis.
Each one of these inbound marketing stats will guide you through all of the real possibilities that come with implementing an inbound marketing plan.
Without further adieu, here are the first 25 "Top 100 Marketing Stats All Marketers Should Know."
Be sure to follow us on Facebook to receive the new stat every day.
And Now, the Inbound Marketing Stats We Promised...
One of the most important factors of inbound marketing is lead nurturing. Don't forget it!
Picking up leads from your blog articles or emails costs less, period.
Search engine rankings are often heavily controlled by publishing fresh, remarkable content.
Back to lead nurturing, it's critical!
Those of us at @impactbnd will vouch for this stat...
Would't you like to spend less money and get more leads??
90% is... well, a lot! My first step to researching any product or service is to search online. I have my go-to trusted sites, and they're here to stay.
Our friend over at Channel 4 News, Brian Fantana, took a different approach to this inbound marketing stat...
I'm sure the majority of you reading have heard of HubSpot, and there's a reason for that!
Goes to show you these stats don't lie. Inbound marketing has become a staple in businesses all over the world, and they're sticking with it.
Good thing I'm a sucker for Twitter, heh? (@bobbyjkane) ;)
6-9 months for a 10% increase ( ↑) in revenue? Yes, you'll be glad to take that home.
Let's do a quick poll: Would you rather have 10 qualified leads, or 40 qualified leads? Tell us by clicking here!
Which means? Push them down your sales funnel in a timely and appropriate manner. How? Learn all about lead nurturing.
Ebooks, webinars, and KITS! Pretty simple, right? More bang for your buck (email address).
Repeat traffic is great, don't get us wrong, but it's the unique visitors that really grow and emerge your business online.
Completing the 'loop' will greatly benefit your actions in the future. Looks like Campaign #2 will get some more attention from us!
Another 10,000 websites were JUST created while you are reading this post. Yeah, it's getting tougher these days. How are you going to cope with it?
Makes sense, right? People are on LinkedIn to make connections, network, find job opportunities, and reliable, trustworthy companies to work with.
How about 100% of leads be qualified? That'd be better.
The Most Interesting Man In the World prefers Dos Equis, and of course, IMPACT.
Compelling subject lines get opens and increase click-through-rates. How many spammy subjects do you see a day? We want to know, tell us by clicking here!
I know for sure that I'm on the 'Do Not Call' list and throw away 80% of direct mail, so why go down those avenues?
I'll tell you what, before we started with an inbound marketing plan, we were getting ziltch for leads. We're getting, oh I don't know, somewhere in the 5,000s X's more leads now.
Getting your posts out first thing in the morning will almost guarantee more reads.
Free Assessment: