Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Inbound Marketer’s Guide to Search Engine Optimization

Download the Guide
Fill out the form to get your guide
Thank you! You have been subscribed.
... Inbound Marketing Search Engine Optimization
Close
The Inbound Marketer’s Guide to Search Engine Optimization

Free Guide:

The Inbound Marketer’s Guide to Search Engine Optimization
Read the Guide
The Inbound Marketer’s Guide to Search Engine Optimization
Free Search Engine Optimization Guide
View The Inbound Marketer’s Guide to Search Engine Optimization
The Inbound Marketer’s Guide to Search Engine Optimization

Free Guide:

Generate more traffic, leads, and sales with search engine optimization

In this free guide, you will learn:

  • What search engines are and who uses them.
  • What search engine optimization is and how it works.
  • Best practices for search engine optimization.

16 FAQs to Help You Better Understand SEO [Infographic]

By Carolyn Edgecomb

Carolyn Edgecomb also recommends this free guide, The Inbound Marketer’s Guide to Search Engine Optimization.

16 FAQs to Help You Better Understand SEO [Infographic]

Where do you land in Google’s Search Results?

Hate to break it to you, but if you’re not on page one, you’re probably not getting found by your prospects and customers -- especially, since Google’s top 5 results get 75% of user clicks.

Free Guide: The Inbound Marketer’s Guide to Search Engine Optimization

With algorithms and strategies constantly changing, you might be struggling to understand the best SEO practices that will help you get to the first page of search results.

Good news: You’re not alone. 

What is Search Engine Optimization?

In it’s simplest form, SEO is the practice of growing your visibility and increasing traffic through organic search engine results.

Our friend, Franco Valentino always says, “Copy + SEO is real SEO. The more you can compel, and get users to click and stay, the higher your keyword densities and traffic go. That’s as simple and as hard as this is.”

According to SEO Jury, there are 16 SEO questions people routinely (and rightfully) ask, but let’s take a closer look at the top three.

1. How Long Will It Take to Get Rankings?

Like most inbound marketing programs and tactics, you won’t see your search ranking radically improve overnight.

It’s a long-term effort that can take anywhere from 6 to 12 months, if not longer.

SEO Jury found, after researching 20,000 URLs from pages that were published in 2016, it took an average of 3.39 months to land on the first page of search results.

If you’re patient and consistently producing high-quality content, you’ll have a better chance of your content being ranked sooner by Google.

Which leads us to the next question.

2. Is Content Important?

Yes, Yes, and Yes!

Google’s algorithm cares about quality content and in most instances, it finds that nothing speaks more highly of the quality of a page than the number of people sharing or driving others to it through links.

Don’t believe me? 72% of marketers say the most effective SEO tactic is creating relevant content.

It’s what sets you apart from your competitors and positions you as a trusted expert.

Unlike the blogging tactics you may have implemented five years ago, in order for your content to be ranked on the first page of search results, it should have a word count of on average 1,890 words.

There are exceptions to this rule, of course, but a good rule of thumb is, the longer, the better.

Here are a few more tactical things you can do to help your content rank higher:

  1. Use different types of content, such as podcasts, video,  infographics, and slide decks.
  2. The shorter your URL the better. On average, it should be 50 characters or less.
  3. Make your content better than similar topics that are on the first page of Google’s search results.
  4. Don’t forget to use professional photos rather than stock photos. Your prospects and customers can tell the difference.
  5. Structure your content so that it’s easy to read and understand.
  6. Make your titles better.
  7. Don’t forget to optimize your images. The faster your content loads the better.
  8. Add links to other content on your site. This will keep them on your website longer, and you can continue to educate your readers.

Another way to help your content get displayed on the first page of Google’s search results is to have your content displayed in Google’s Feature Snippets.

Featured Snippets (often referred to as “ranking 0”) is a short piece of content Google pulls directly from top-ranked web content and getting in this little box is not as hard as you might think.

It can be as simple as identifying articles that are already ranking for keywords and as early in the post as possible, give a concise definition of the query. Learn more here.

3. How Does User Behavior Affect SEO?

Over the last couple of years, Google’s search algorithms have placed a bigger focus on user behavior, using data to ensure people are being shown exactly what they’re looking for.

With millions of articles available on the Internet, it can be hard to pinpoint the best one that will answer all of your questions. There are over 200 search ranking factors Google looks at to determine user experience and ensure this doesn’t happen. Some of those factors include:

  1. Domain authority
  2. Keyword in title tag, H1, description tag, etc
  3. Content length
  4. Page load speed
  5. Keyword density
  6. Image optimization
  7. Grammar and spelling
  8. Number and quality of inbound links
  9. Broken links
  10. URL length
  11. Page age
  12. SSL certificate
  13. Mobile optimized
  14. Site usability
  15. Dwell time
  16. Number of comments

To capture user behavior, two other metrics that Google looks closely at are click-through rate and bounce rate. SEO Jury noted that the average click-through rate for content ranked number 1 in Google’s search results is 34.36%.

While all of those things are important, Google is looking for the most relevant and up to date content that you’ll want to read.

Check out the infographic below from SEO Jury for the entire list of 16 SEO questions we still struggle to understand.


Presented by SEOjury.co.uk

The Inbound Marketer’s Guide to Search Engine Optimization

Free Guide:

The Inbound Marketer’s Guide to Search Engine Optimization
Read the Guide
The Inbound Marketer’s Guide to Search Engine Optimization

Free Guide:

The Inbound Marketer’s Guide to Search Engine Optimization

Generate more traffic, leads, and sales with search engine optimization

In this free guide, you will learn:

  • What search engines are and who uses them.
  • What search engine optimization is and how it works.
  • Best practices for search engine optimization.

Topics:

Search Engine Optimization
Infographics
Published on November 11, 2017

Recent Articles

Video SEO: How To Optimize Videos To Drive Traffic to Your Website
May 9, 2022 • 8 min read
37 Eye-opening SEO Statistics To Nail Your 2022 Search Strategy
April 28, 2022 • 10 min read
10 Reasons Why Your Website Is Not Ranking In Google
February 10, 2022 • 15 min read
9 SEO Best Practices for Stronger Organic Traffic in 2022
November 18, 2021 • 12 min read
Google Shares New Tools to Audit Website User Experience
August 12, 2021 • 3 min read
Google: Website Content Quality More Important Than Quantity
August 10, 2021 • 3 min read
How Long Tail Keyword Research Can Drive Business
August 9, 2021 • 7 min read
ICYMI: Digital Marketing News Update for July 26, 2021
July 26, 2021 • 6 min read
How to Optimize Videos On Your Business Website for Search
July 23, 2021 • 4 min read
ICYMI: Digital Marketing News Update for July 19, 2021
July 19, 2021 • 6 min read
Google: 'Here's how to prepare for the future private web'
July 16, 2021 • 4 min read
What the Heck is Going on With All the Google Updates? (Content Lab, Ep. 54)
July 15, 2021 • 1 min read
ICYMI: Digital marketing news update for July 12, 2021
July 12, 2021 • 5 min read
Too many internal links in content can confuse Google about site structure
July 9, 2021 • 5 min read
ICYMI: Digital marketing news update for July 6, 2021
July 6, 2021 • 5 min read
Google July 2021 core update rolling out over next 2 weeks
July 2, 2021 • 4 min read
ICYMI: Digital marketing news update for June 28, 2021
June 28, 2021 • 6 min read
Inbound Marketing Help: My Traffic And Leads Are Down. What Can I Do?
June 28, 2021 • 5 min read
ICYMI: Digital marketing news update for June 21, 2021
June 21, 2021 • 5 min read
Finally, Google page experience core update is rolling out
June 18, 2021 • 3 min read
ICYMI: Digital marketing news update for June 14, 2021
June 14, 2021 • 6 min read
What is a Featured Snippet? [Definition + Examples]
June 10, 2021 • 4 min read
ICYMI: Digital marketing news update for June 7, 2021
June 7, 2021 • 6 min read
Google June 2021 core update live, July core update coming
June 4, 2021 • 3 min read
ICYMI: Digital marketing news update for May 24, 2021
May 24, 2021 • 6 min read