Talent & Office Manager, 7+ Years of Logistics and New Hire Management
June 10th, 2018
Any time that someone asks me a question I don’t know the answer to or drops a fact I find hard to believe, I reach for my phone to Google it.
Google is our fact checker and seemingly the source of any and all information. I mean, there’s a reason why search engines are the default homepage on most browsers.
We’re always looking for answers and this is especially true when it comes to researching products or services we’re considering buying.
Whether we’re looking for a car or a lawyer, we turn to Google. That’s why as marketers, it’s important to make sure when people are looking to buy a product or service you offer, your websites needs to be in the search engines waiting for them.
While SEO and PPC are both effective methods for boosting website traffic, do you know when you should be using one over the other?
Here’s a breakdown of these two search engine strategies as well as the pros and cons of using each one.
Search engine optimization is about optimizing your website through the process of identifying industry related keywords you want to target and creating/optimizing content and your website around them.
Using SEO is a great way for you to organically increase your traffic.
Like any digital marketing strategy, SEO regularly changes, based on the behaviors of consumers.
Think about the way you searched for something ten years ago.
Not only did companies create less content, but there was a lot of keyword stuffing.
Today, things are different.
With billions of pieces of content out there, Google and other search engines are looking for the most relevant content that’s easy to read and provides visitors with the complete answer.
Google is regularly making updates to their algorithm, to better achieve this, and we don’t always know about them. Unfortunately, it could affect your SEO strategy. Forcing you to adapt in order to stay on the first page of SERP results.
PPC ads aren’t something you can set and forget. You should be regularly optimizing your campaigns and making tweaks to improve click throughs and the amount of site visitors that become contacts.
Depending on your industry, PPC ads can become extremely expensive really fast. Before you know it, you can eat through your budget.
Should You Use SEO or PPC?
Whether you’re using PPC or not, you still need to be creating quality content that resonates with your audience, because once they’re on the page, they can leave just as quickly as they arrived.
Still not sure whether SEO or PPC is best for you and your company? Check out the rest of Think Profits infographic below for more pros and cons.
Want to learn more about digital sales and marketing?
Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.