Dave the VP of Marketing at Drift has put together a platform here that gives a voice to some of the best marketers out there and it’s very simple. He just talks to them about how they have grown their business and what they expect to happen in the future.
And again by partnering up and mentioning someone in your content, they are more inclined to share and link to it even if you don’t ask.
3. Create an Infographic:
I know you might be thinking: “I am not a designer.”
That might be true but listen up.
Creating an infographic that others can use and link back to you is such a great way to build your brand and backlinks quickly.
Even if you don’t have your own designer you can hire one through Upwork or try one of the handy templates on Canva or builder, Venngage.
The biggest work for you as the brainchild behind this project is coming up with the topic and something worthy of being presented as an infographic. Overall, we would recommend creating something that is broad where a lot of companies will want to use it on their own blog and share it with others.
Just like I got the infographic below from Neil Patel, other companies can do the same thing with your infographics.
This is our new favorite way of getting links, I mean what companies do not like getting positive feedback from a client in a public domain?
The idea around this is to write a review about the software you use or a company that you work with often and get a link back to your website from them.
For example, if I wanted to write a review for Vidyard it would look something like this.
"If I did not have Vidyard in my life, I think everyone at my company would hate me. The way I communicate sometimes over text can come off harsh, but if I can record a quick video explaining exactly what I am trying to communicate to takes away any confusion and leads to me and the team to have a better relationship."
What I have done here is written a review that is very helpful for the Vidyard team and something they can now use in their own sales and marketing efforts and now IMPACT would get a link to our website.
Where to Start?
Start with creating long pieces of content and when you are doing that, ask for an opinion from others in your industry and you can link back to them.
Then for every pillar page, you should have a shareable image that can be helpful this could be your infographic.
Lastly, something you should do RIGHT NOW. Write a review about a company to love to work with and start building relationships, trust, and links!
Check out the rest of Neil’s tips in the full infographic below!