Free: Assessment Does your website build trust with buyers and bring in revenue?

Score My Website

Free: Assessment

Does your website build trust with buyers and bring in revenue?
Take this free 6 question assessment and learn how your website can start living up to its potential.
Score My Website
Search Engine Optimization  |   Infographics

Stop Begging for Backlinks: 14 Ways to Get Them Strategically [Infographic]

David Little

By David Little

Jun 8, 2019

Stop Begging for Backlinks: 14 Ways to Get Them Strategically [Infographic]

Oh, backlinks, a treasure in marketing that is so valuable but so hard to get.

The value of getting backlinks is to not only drive traffic but build your domain authority which will help with your long-term organic growth.

But is all that really worth all that work?

A lot of you would probably say no, but with some of these newer ways to approach getting inbound links, maybe this is something your company can start getting return out of in a short amount of time.

The one thing to remember is: the backlinking strategy is a marathon, not a sprint.

HubSpot Video


My assumption is that most of us marketers, like many of us at IMPACT, have tried the same old thing over and over again when it comes to backlinks.

“Let me reach out to these five companies to see if they will let me write a blog for them or want to do some type of collaboration that will help both of us.”

Or maybe it was “let me just email a bunch of companies and ask them if they’d be willing to link to us.”

My guess is these approaches didn’t see much success.

Well, the good news is, those are not the only ways to get great links to your website.

In the infographic below Neil Patel goes over 14 ways to get backlinks, but first let me go a little deeper into our favorite four.

1. Create Long-Form Guides AKA Pillar Pages

Pillar pages have been ALL the hype over the last year, but if your team is not creating one new pillar page at least every quarter, it is time to put that content machine in drive!

By creating pillar pages not only are you helping your own search strategy but you’re establishing a great way to build inbound links by linking to others.

For example, in our pillar page covering everything you need to know about video for sales, we have over 10 outbound links to companies like HubSpot, Cisco, and Vidyard.

By doing this, we are sending an outbound link to companies with higher domain authorities and in return, hope to get a link back calling out the piece of content that we have referenced them in.

Furthermore, even if you don’t mention/link to one, if you create a high-quality, comprehensive piece of content, people are automatically more likely to link to you without asking. 

2. Interview an Influencer:

This could be very intimidating but if you can get the person to say something new or unique that can get people to start talking, you’ll be more likely to attract backlinks.

A natural way to make this happen is to start a podcast or a video series and ask an influencer to join you as you talk about a topic that affects your industry.

One of the best examples we have seen of this is Drift’s video series, “Coffee with a CMO.

Dave the VP of Marketing at Drift has put together a platform here that gives a voice to some of the best marketers out there and it’s very simple. He just talks to them about how they have grown their business and what they expect to happen in the future.

It's almost like watching Comedians in Cars Getting Coffee with Jerry Seinfeld.

And again by partnering up and mentioning someone in your content, they are more inclined to share and link to it even if you don’t ask.  

3. Create an Infographic:

I know you might be thinking: “I am not a designer.”

That might be true but listen up.

Creating an infographic that others can use and link back to you is such a great way to build your brand and backlinks quickly.

Even if you don’t have your own designer you can hire one through Upwork or try one of the handy templates on Canva or builder, Venngage.

The biggest work for you as the brainchild behind this project is coming up with the topic and something worthy of being presented as an infographic. Overall, we would recommend creating something that is broad where a lot of companies will want to use it on their own blog and share it with others.

Just like I got the infographic below from Neil Patel, other companies can do the same thing with your infographics.

4. Reviews:

This is our new favorite way of getting links, I mean what companies do not like getting positive feedback from a client in a public domain?

The idea around this is to write a review about the software you use or a company that you work with often and get a link back to your website from them.

For example, if I wanted to write a review for Vidyard it would look something like this.

"If I did not have Vidyard in my life, I think everyone at my company would hate me. The way I communicate sometimes over text can come off harsh, but if I can record a quick video explaining exactly what I am trying to communicate to takes away any confusion and leads to me and the team to have a better relationship."

David Little; IMPACT

What I have done here is written a review that is very helpful for the Vidyard team and something they can now use in their own sales and marketing efforts and now IMPACT would get a link to our website. 

Where to Start?

Start with creating long pieces of content and when you are doing that, ask for an opinion from others in your industry and you can link back to them.

Then for every pillar page, you should have a shareable image that can be helpful this could be your infographic.

Lastly, something you should do RIGHT NOW. Write a review about a company to love to work with and start building relationships, trust, and links!

Check out the rest of Neil’s tips in the full infographic below!


Free: Assessment

Does your website build trust with buyers and bring in revenue?
Take this free 6 question assessment and learn how your website can start living up to its potential.

Related Articles

Content Marketing and AI-Powered Generative Search

September 20, 2023
Vin Gaeta Vin Gaeta

9 SEO Best Practices for Stronger Organic Traffic in 2023

November 18, 2022
Kimberly Marshall Kimberly Marshall

Video SEO: How To Optimize Videos To Drive Traffic to Your Website

May 9, 2022
Kevin Church Kevin Church

37 Eye-opening SEO Statistics To Nail Your 2022 Search Strategy

April 28, 2022
Ramona Sukhraj Ramona Sukhraj

10 Reasons Why Your Website Is Not Ranking In Google

February 10, 2022
Jolie Higazi Jolie Higazi

Google Shares New Tools to Audit Website User Experience

August 12, 2021
Paul D. Grant Paul D. Grant

Google: Website Content Quality More Important Than Quantity

August 10, 2021
Paul D. Grant Paul D. Grant

How Long Tail Keyword Research Can Drive Business

August 9, 2021
Kevin Church Kevin Church

How to Optimize Videos On Your Business Website for Search

July 23, 2021
Liz Murphy Liz Murphy

Google: 'Here's how to prepare for the future private web'

July 16, 2021
Liz Murphy Liz Murphy

Too many internal links in content can confuse Google about site structure

July 9, 2021
Liz Murphy Liz Murphy

Google July 2021 core update rolling out over next 2 weeks

July 2, 2021
Liz Murphy Liz Murphy

Inbound Marketing Help: My Traffic And Leads Are Down. What Can I Do?

June 28, 2021
John Becker John Becker

Finally, Google page experience core update is rolling out

June 18, 2021
Liz Murphy Liz Murphy

What is a Featured Snippet? [Definition + Examples]

June 10, 2021
Kevin Church Kevin Church

Google June 2021 core update live, July core update coming

June 4, 2021
Liz Murphy Liz Murphy

Google's June page experience core update will be mobile first, then desktop

May 21, 2021
Liz Murphy Liz Murphy

Google confirms demise of Q&A search feature, Question Hub lives on

April 26, 2021
Liz Murphy Liz Murphy

Big Google algorithm update moved to June with new performance report

April 21, 2021
Liz Murphy Liz Murphy

No, changing page publish dates won't increase Google search rankings

April 10, 2021
Liz Murphy Liz Murphy

Google: 'zero-click search' claims and data 'misleading'

April 5, 2021
Liz Murphy Liz Murphy

3 quick SEO fixes that will increase your website rankings right away

March 30, 2021
Hannah Woods Hannah Woods

10 Google Analytics metrics you absolutely must track (updated)

March 29, 2021
Magdalena Day Magdalena Day

Meet the new Google My Business review management view

March 20, 2021
Liz Murphy Liz Murphy

Google Ads help: Top 10 reasons your Google Ads campaigns are failing

March 10, 2021
Jason Linde Jason Linde