Digital Sales & Marketing
Digital Sales & Marketing
Close

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

View all free coursesView all free courses

Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

Learn moreLearn more Watch past events on demandWatch past events on demand

Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

Learn moreLearn more
They Ask, You Answer
They Ask, You Answer
Close

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

Take the course nowTake the course now

Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

Learn moreLearn more

Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

View case studiesView case studies

They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

Learn moreLearn more Buy the bookBuy the book
Virtual Selling
Virtual Selling
Close

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

Learn moreLearn more

Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

Register NowRegister Now
Video
Video
Close

Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

Take the course nowTake the course now

Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand

The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

Learn moreLearn more Buy the bookBuy the book

Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

Learn moreLearn more
HubSpot
HubSpot
Close

Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

Watch on-demandWatch on-demand

HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

Learn moreLearn more
Web Design
Web Design
Close

Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

Watch on-demandWatch on-demand

Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

Learn moreLearn more

What marketers can learn from Disney+ campaigns

What marketers can learn from Disney+ campaigns Blog Feature

Vin Gaeta

IMPACT+ Managing Director, 10+ Years of Sales & Marketing Experience, 12+ Years of Development Experience, 14+ Years of Project Management Expertise

October 30th, 2019 min read

In case you haven’t heard, Disney is releasing a new streaming service called Disney+, which will give fans access to Disney favorites, plus content from Pixar, Marvel, Star Wars, and National Geographic.

What happened

Earlier this week, the New York Times did a round-up of the marketing initiatives that Disney has put in place to drive awareness and sign-ups for the new service.  The article delves into how widespread the marketing campaign Disney has rolled out for the streaming service truly is. 

The company has leveraged its entire network of multimedia outlets to get the word out. From “Dancing with the Stars” to “The View,” everyone is plugging the upcoming release. This approach has been combined with an extremely well-timed value-add campaign (including discounts and other perks).

I know what you’re thinking, “Disney has an insane budget, there’s no way we could ever do marketing even close to what it does.” 

Well, friend, I’m here to change your mind. 

Disney’s Strategy

Disney leveraged its group of television networks, specifically ABC, to relentlessly plug Disney+. Disney hasn’t commented on how many subscribers it currently has, but according to the New York Times article, “analysts at UBS said last week that they polled 1,000 consumers in mid-October and 86 percent had heard of Disney+. About 44 percent said they were likely to subscribe.” That’s a good chunk of people.

At Disney’s D23 expo, the company unveiled a special promotion for attendees: three years of Disney+ at an exclusive price, $4 per month. That started the promotion campaign of special discounts. 

Brooks Barnes, New York Times reporter, notes, “Every few weeks since [D23], Disney has offered another subscription deal that has been covered as news. Verizon customers can get a year free, for instance, and holders of Disney-branded Visa cards can buy two- and three-year subscriptions for a discount.”

By having the plan ready and thought out over weeks and months, Disney has been able to maintain the buzz around the offering and keep its community interested. 

But the strategy didn’t stop there. Every week after D23, the company rolled out other strategic promotions such as a free year for Verizon customers and Disney-branded Visa card owners getting special offerings.

What we learned

While reading this summary Disney's campaigns, two things jumped out to me. 

First, it leveraged a network of partners (albeit companies that Disney owns) to expand the reach of its message. Second, Disney used a discount and promotion strategy that it rolled out sequentially. 

While you may be saying to yourself, “I don’t have the network Disney has,” take a step back and think outside of the box. What vendors in your space do you have great relationships with that you can co-market with to get additional viewers? 

If you’re already doing business with them, there’s a shared level of potential value for them in helping you promote your initiatives. Think about what types of campaigns you can run with them that could be mutually beneficial. 

Your partners would probably be more likely to help your efforts if you did something in return. Maybe co-marketing, a small commission or referral fee, even simply educating them on how their assistance benefits them indirectly due to your success. 

As the old adage goes, all boats rise with the tide. 

Consider what your company could offer on a rolling basis — and it doesn’t necessarily need to be a monetary discount. Could you offer a free accessory if you’re selling tangible products? What about an extra hour of consulting? An upgrade to the next tier of your software for six months? 

If you take time to strategize with your team, and potentially collect feedback from current customers as to what would have been valuable to them, you can come up with some powerful campaign ideas

Looking at how Disney and other big brands market their offerings can yield some groundbreaking insights and ideas for the average marketer. Don’t let the size of Disney’s budget and business scare you. By adopting this mindset and strategy, you too can generate buzz around your offerings in the same fashion they did — even if your market and budget is smaller.

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE