IMPACT Inbound Marketing Agency]

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.


Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.


HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free Assessment: How does your sales & marketing measure up?

Close Bottom Left Popup Offer

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Anna Adamczyk

By Anna Adamczyk

Mar 17, 2016


Inbound Sales
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
Inbound Sales

4 Ways to Make Your Own Luck in Sales

Anna Adamczyk

By Anna Adamczyk

Mar 17, 2016

4 Ways to Make Your Own Luck in Sales

 The way luck is portrayed in movies and books can make you believe that it’s completely random, by chance, and extremely rare.

Yet, the truth is that to get lucky and hit the jackpot, you still have to buy a ticket

In other words, our actions heavily influence our chances of encountering luck, but still we usually attribute good fortune to some invisible force that we have no control over.

Luck can seem like a romantic notion and sales managers are definitely well-intentioned trying to minimize or even eliminate it from the equation, but what if there was a way to make your own?

There’s evidence to support the idea of provoked luck, especially in sales.

The concept of provoked luck is based on the notion that unexpected events come about because strategic behavior has maximized the opportunities. And what else is luck, but when preparation meets opportunity?

So, what can you do to create your own luck in sales? Here are 4 things you can do to make the dice roll in your favor.

1. Change your outlook

Believing that you have no control over things can be extremely discouraging. After all, what use is it even trying if things just aren’t meant to go your way anyway?

Ditch those beliefs now.

You can’t fool yourself into thinking you’ll be able to control everything because unfortunately that’ll never be the case. You won’t be able to force anything to happen, especially in sales where outcomes are so dependent on relationships and the free will of others. However, you definitely have a lot more influence in the way things turn out than you think.

Change your internal dialogue and start accepting the fact that things can and often will go your way, if you make them.

2. Be nice

You know that line about nice guys finishing last? Let’s take a look at it from a sales perspective.

Sure, sometimes someone who is more aggressive will get in the door faster, but they’ll soon push their prospects away by making it clear that everything is really only about them.

Being the person who doesn’t listen and bulldozes any questions or objections won’t get you the success you dream of.

Sellers that are consistently helpful, kind, and thoughtful, especially when they think with a mindset similar to that of an inbound marketer, are much more likely to succeed in the long run.

Being nice is the only sure way to get ahead. Serving as a consultant and confidant to your prospects will strengthen your relationship and serve you both equally.

Being nice ensures strong, healthy relationships with others that will definitely aid in increasing your luck.

3. Be persistent

Remember what we said earlier -- to win the lottery you still have to buy a ticket. Doing what you should be doing as a successful salesperson will only increase your chances of closing sales.

You can’t just sit back, relax, and wait for the deals to close for you. If you’re not writing engaging emails, scheduling timely follow-up calls, or effectively conveying your value proposition, you’re limiting your chances of being lucky.

Stay persistent and continue to do the things that will bring you closer to your sales goals. Make sure you’re doing adequate research, positioning your offering in a way that each individual prospect will connect to its benefits, and adding value to every interaction you have with a potential client.

If you persist in doing these things and progressively improve your strategies, luck will be on your side.

4. Stay on your toes

You don’t ever want to be someone who’s only looking for “what’s in it for them”, but you need to keep your eyes open for potential opportunities.

Sometimes sales come from unexpected places. You might get an unforeseen referral or your main contact changes jobs and wants to continue buying from you in their new position.

No matter what the situation, stay vigilant for new opportunities. Luck favors the prepared mind.

As a salesperson, it's essential to be prepared at each phase of the sales cycle. Whether you're just starting to work on an opportunity or whether you're getting ready to close the deal. Be prepared, even for something unexpected, like an objection at the end of the sales cycle.

Being ready in every scenario to cash out on your luck will ensure you’re doing everything in your power to make it work for you.

Key Takeaway

The harder you work, the more luck you have, right?

Don’t work harder, work smarter. You now know that you can influence your sales odds dramatically by changing your perspective, being nice, staying persistent, and keeping your eyes open.

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.