IMPACT Inbound Marketing Agency]
Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free Assessment: How does your sales & marketing measure up?

Close Bottom Left Popup Offer

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Ramona Sukhraj

By Ramona Sukhraj

Feb 11, 2017

Topics:

Just for Fun
Subscribe

Never miss an episode of Endless Customers!

Subscribe now and get the latest podcast releases delivered straight to your inbox.

Thanks, stay tuned for our upcoming episodes.
Just for Fun

18 Valentines No Marketer Should Ever Send Their Audience

Ramona Sukhraj

By Ramona Sukhraj

Feb 11, 2017

18 Valentines No Marketer Should Ever Send Their Audience

With Valentine's Day just a few suns away, love is in the air, people.

In an age of "swipe-left" rejection and "Single's Awareness Day," the sentimental holiday is still big business for marketers in both B2B and B2C businesses.

In fact, in 2016, consumer spending on Valentine’s Day hit an all-time high of $19.7 billion and that’s with only a little more than half of Americans celebrating.

This month is a popular time for special sales, campaigns, and content, but even if it doesn’t seem fit for your strategy and goals, it could be the perfect time to simply show your existing customers and leads a little love.

Delight your customers by sharing a festive graphic on social media or perhaps sending a friendly email that expresses your appreciation.

Whatever you do, make sure that it is on-brand and appropriate for your audience -- and of course, stay far away from the cheesy, over-the-top stock photos that seem to plague the season.

Regardless of your industry or buyer persona, high-quality, original photography and graphics are a must, but if you have to use stock resources (and we all do at some point) remember these tips:

  • Look for candids (Photos where people look directly at the camera are unnatural)
  • Avoid cliches
  • Don’t be afraid to edit (Cropping or adding text or filters can all give your photos a more unique and original look)
  • Try unusual sources like Unsplash, Gratisography, or any of the sites here.

With these tips in mind, here are 18 absurd Valentine’s Day stock photos you should never send to your audience.

1.  This girl whose boyfriend didn't get the memo about candy. 

valentines-day-stock-photo3.jpg

2. This wicked witch who got her heart broken in munchkin land

Valentine-Stock-Photos-1-compressor.jpg

3. This poor lad who had to pay off cupid. 

Valentine-Stock-Photos-8-compressor.jpg

4. This chihuahua looking for trouble.

Valentine-Stock-Photos-2-compressor.jpg

5. This young couple that took the metaphor too literally.

Valentine-Stock-Photos-3-compressor.jpg

6. These far from pun-derful peanuts.

valentines-day-stock-photo4.jpg

7. This monkey who just wants to show you how he feels.

Valentine-Stock-Photos-4-compressor.jpg

8. This over-eager blind date. 

Valentine-stock-photos-5-compressor-2.jpg

9. This lonesome hand that found love in a hopeless place

Valentine-Stock-Photos-12-compressor.jpg

10. This self-doubting cupid.  

valentines-day-stock-photo2.jpg 

11. This macho man with a long romantic history

Valentine-Stock-Photos-9-compressor.jpg

12. This handsome bulldog with an affinity for seductive selfies. 

Valentine-Stock-Photos-7-compressor.jpg 

13. This Beatles-loving hedgehog

Valentine-Stock-Photos-10-compressor.jpg 

 14. This not-so-sneaky valentine 

Valentine-Stock-Photos-11-compressor.jpg

15. This pair getting a little carried away. 

Valentine-Stock-Photos-6-compressor.jpg

 16. This edible “love letter”

Valentine-Stock-Photos-13-compressor.jpg

17. This feathery fella.

valentines-day-stock-photo.jpg

18. This unfortunate casanova who’s trying to get a-head in life

Valentine-Stock-Photos-14-compressor.jpg

 

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.