Clinton vs Trump: Who’s Winning the Online Marketing Race? [Infographic]
Fun Fact: When I was in sixth grade, I wanted to be the first female president of the United States. -- but that phase only lasted about an hour.
Today, politics escapes me, and quite honestly as a digital marketing professional, I never expected the industry to play as active of a role in the political climate as it currently is in the 2016 U.S. Presidential Race between Hillary Clinton and Donald Trump.
I mean, have you seen some of these tweets?
A Race for the (Inbound) History Books
Now, I’m sure I’m not the only one getting stressed out by this election.
Between the unprecedented candidates, all of the looming controversy, and endless scandals, this presidential race is unlike any we’ve seen in United States history and emotions are running high.
While voters are taking to social media to express their support (and anger), the candidates are putting on their inbound hats, also relying heavily on social media, PPC, and other digital strategies to engage this audience and get ahead in the race.
Even Tony Robbins and David Meerman Scott were so impressed by this historic shift, they had to sit down and chat about it:
In the infographic below, content marketing firm, Audience Bloom, shares a side-by-side comparison of the candidates’ online marketing performance including:
- Number of social media followers
- Sentiments expressed towards the candidates
- SEO performance
- GoogleAds Spend
- Overall Indexed Coverage
Keep in mind, this piece was originally published in August 2016, long before many recent revelations or video leaks, so these numbers may look drastically different today.
However, that being said, here are few notable trends the infographic identified:
- On the more informal networks of Twitter, Facebook, and Instagram: Donald Trump leads over Hillary Clinton.
- On the more formal, professional platforms of LinkedIn and YouTube: Clinton trumps Trump. (Pun intended.)
- Trump leads Clinton in organic search traffic, organic ranking keywords, and website domain authority.
- More people on social media express a negative sentiment towards Trump than Clinton.
- Clinton spends more on Google AdWords than Trump at $224,000/month in over 600 words.
- In August, Trump had more all-time indexed results.
To dive deeper into the nitty-gritty numbers, check out the complete infographic here:
Wondering where to begin?