Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

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Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

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HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
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Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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10 Things Your Business Can Learn from Apple's Marketing [Infographic]

10 Things Your Business Can Learn from Apple's Marketing [Infographic] Blog Feature

Ramona Sukhraj

Associate Director of Content, Strategized Initiatives That Increased IMPACT’s Website Traffic From ~45K to ~400K

November 24th, 2018 min read

I caved.

Last weekend, I picked up the new iPhone XS and, while wildly over-priced, I was ecstatic to do so.

As much as I try to fight it, I always eventually fall for Apple's marketing tactics, and I'm certainly not alone. 

The tech giant's ability to create worldwide anticipation for its new products, despite criticism of its prices and innovation in recent years, is what most can only dream of. 

Not only is the brand loved by consumers, but competitors as well. 

Many businesses set Apple as the golden standard for product marketing engagement - but is it attainable on a small business budget? What you can actually implement in your day-to-day marketing strategies?

The top 10 concepts in the infographic from UK-based, The Website Group, below are the perfect place to start, and I've listed out some of the most impactful to get you started:

  • Keep it Simple - Less is more.  When you overcomplicate your design, packaging, and delivery, you run the risk of your message not being heard. So, keep it simple with your marketing and let your product or service speak for itself.
  • Leverage Reviews88% of consumers trust online reviews as much as a personal recommendation which means if you are not incorporating collecting customer reviews into your strategy and then effectively using them you could be missing out. 
  • Speak to Audiences Using Their Language - It is a proven fact that, in order to reach your audience, you must be able to relate to, understand, and speak to them in a place and/or way that they will best receive your information. Apple has developed its own lexicon over the years and it uses this to not only connect with its audience, but create a sense of community. 

Ready for more? Check out the full infographic below.

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