Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Course: Fundamentals of Social Media Marketing

Start the Course
... Inbound Marketing Search Engine Optimization
Close
Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing
Start the Course
Fundamentals of Social Media Marketing
Free Social Media Course
View Fundamentals of Social Media Marketing
Fundamentals of Social Media Marketing

Free Course:

Learn how to use social media to successfully drive awareness and engagement for your business

In this free course, you’ll learn:

  • How to choose the right social platforms for your business
  • Basic best practices for different social media channels
  • B2B vs. B2C practices on social media

Google's holiday gift-giving tips could spark better sales

By Kate Williams

Kate Williams also recommends this free course, Fundamentals of Social Media Marketing.

Google's holiday gift-giving tips could spark better sales

We're heading into the holiday season, which, for a lot of consumers, means a rush to find the perfect gift for everyone on their list. You can help undecided gift-givers find your products by using some of the latest features available through Google and its platforms.

Here are some holiday gift-giving ideas from Google that can spark more sales this holiday season. Combine them with holiday marketing tips from Facebook to make your year-end merry and bright!

Free Course: Fundamentals of Social Media Marketing

Entice shoppers with video ads on YouTube

According to Google, almost two-thirds of shoppers browse videos to discover new finds for themselves, their friends, and their family members. That means that you should definitely consider publishing videos about your products on YouTube this holiday season. Even though there has been a noticeable decline in the number of retailers who advertise on YouTube, it's still a prime spot for marketers, too.

YouTube has rolled out some consumer-friendly features to make it easier than ever for shoppers to find and buy straight from the app. To start with, Google is rolling out shopping campaigns on the YouTube platform to help retailers reach a larger audience. This means YouTube will display your video ad to viewers who like products and brands related to yours. The videos will be featured on the YouTube home page and on search results. Shopping ads on YouTube search results

(courtesy of Google)

YouTube ads are becoming more interactive, which is better for users. Viewers can now see useful information such as store locations and hours to help retailers drive conversions. 

Sitelink extensions will be rolling out for TrueView for action ads in the coming months, which will make it easy for viewers to navigate from your video ad to other landing pages. They'll be able to easily access your home page, holiday catalog, store hours, and more. 

In Beta testing, advertisers that added sitelinks had an average of a 23% increase in conversions, so be on the lookout for this new feature. 

Make sure to read up on how much YouTube ads cost before diving in.

Rich imagery is more enticing

Back in the day, consumers would peruse a massive paper catalog to find things they wanted to buy for the holidays. Today, we scroll through our feeds, looking for advertisers to show us all the cool things we didn't know we needed. Consumers might start with a general search, like "backpacks," and then filter down into more specific searches based on what shows up.

To make sure your ad stands out in general searches, use rich imagery that highlights your brand. For instance, Showcase Shopping ads allow you to highlight specific products and features when a consumer searches for a general topic. 

Say for example you sell outdoor goods, including backpacks, and you want your ad featured when someone searches the term "backpacks" and also when someone looks for "outdoor gear." You can create a Showcase Shopping ad that highlights all of the unique features your backpacks have, as well as lifestyle images that represent your brand. When a consumer clicks on your Showcase Shopping ad, the ad will expand and show the consumer more products that are relevant to their search query.

(courtesy of Google)

The great thing about Showcase Shopping ads is that you can make them as broad or as narrow as you'd like. In the backpack example, you can have one showcase ad specifically for backpacks. You can create another one for more general "outdoor gear," which might showcase backpacks, water bottles, and other hiking and outdoor gear. 

The holiday season is a great time to get creative with your ads since this is when a lot of people are performing general searches. Highlight best sellers, on-sale items, and unique products consumers can't find anywhere else in your Showcase Shopping and YouTube ads.

Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing
Start the Course
Fundamentals of Social Media Marketing
Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing

Learn how to use social media to successfully drive awareness and engagement for your business

In this free course, you’ll learn:

  • How to choose the right social platforms for your business
  • Basic best practices for different social media channels
  • B2B vs. B2C practices on social media

Topics:

Search Engine Optimization
Social Media Marketing
News
Published on November 7, 2019

Recent Articles

Video SEO: How To Optimize Videos To Drive Traffic to Your Website
May 9, 2022 • 8 min read
37 Eye-opening SEO Statistics To Nail Your 2022 Search Strategy
April 28, 2022 • 10 min read
10 Reasons Why Your Website Is Not Ranking In Google
February 10, 2022 • 15 min read
9 SEO Best Practices for Stronger Organic Traffic in 2022
November 18, 2021 • 12 min read
Google Shares New Tools to Audit Website User Experience
August 12, 2021 • 3 min read
Google: Website Content Quality More Important Than Quantity
August 10, 2021 • 3 min read
How Long Tail Keyword Research Can Drive Business
August 9, 2021 • 7 min read
ICYMI: Digital Marketing News Update for July 26, 2021
July 26, 2021 • 6 min read
How to Optimize Videos On Your Business Website for Search
July 23, 2021 • 4 min read
ICYMI: Digital Marketing News Update for July 19, 2021
July 19, 2021 • 6 min read
Google: 'Here's how to prepare for the future private web'
July 16, 2021 • 4 min read
What the Heck is Going on With All the Google Updates? (Content Lab, Ep. 54)
July 15, 2021 • 1 min read
ICYMI: Digital marketing news update for July 12, 2021
July 12, 2021 • 5 min read
Too many internal links in content can confuse Google about site structure
July 9, 2021 • 5 min read
ICYMI: Digital marketing news update for July 6, 2021
July 6, 2021 • 5 min read
Google July 2021 core update rolling out over next 2 weeks
July 2, 2021 • 4 min read
ICYMI: Digital marketing news update for June 28, 2021
June 28, 2021 • 6 min read
Inbound Marketing Help: My Traffic And Leads Are Down. What Can I Do?
June 28, 2021 • 5 min read
ICYMI: Digital marketing news update for June 21, 2021
June 21, 2021 • 5 min read
Finally, Google page experience core update is rolling out
June 18, 2021 • 3 min read
ICYMI: Digital marketing news update for June 14, 2021
June 14, 2021 • 6 min read
What is a Featured Snippet? [Definition + Examples]
June 10, 2021 • 4 min read
ICYMI: Digital marketing news update for June 7, 2021
June 7, 2021 • 6 min read
Google June 2021 core update live, July core update coming
June 4, 2021 • 3 min read
ICYMI: Digital marketing news update for May 24, 2021
May 24, 2021 • 6 min read