Skip to main content

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.


Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.


HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free Assessment: How does your sales & marketing measure up?


Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Kate Williams

By Kate Williams

Oct 21, 2019


Social Media Marketing News Facebook Marketing
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
Social Media Marketing  |   News  |   Facebook Marketing

11 key takeaways from Facebook's 2019 Holiday Marketing Guide

Kate Williams

By Kate Williams

Oct 21, 2019

11 key takeaways from Facebook's 2019 Holiday Marketing Guide

Is your marketing strategy ready for the holidays?

If not, don't panic. Facebook has put together a helpful 2019 Holiday Marketing Guide, which is full of industry insights and statistics to help you develop and implement your business' holiday marketing strategy. 

While the guide is available for download, it's extremely dense with data and takeaways. So, we’ve highlighted the key takeaways you truly need to get your holiday marketing strategy on track.

2019 holiday marketing trends to watch

Facebook lists six holiday marketing trends for 2019. How will each of these impact your brand? And how can you use them to build a better holiday marketing strategy? Read on!

1. Holiday shoppers are buying earlier than ever

Facebook was already starting to see holiday conversions in October of 2018 and notes that 43% of shoppers started holiday shopping in November or earlier. There's magic in "black week," which this year starts on November 25. In 2018, 50 percent of shoppers had completed their holiday shopping by December 3. 

All of this means that now (October) is the exact time to start targeting holiday shoppers. 

2. Shoppers are intolerant of bad experiences

With mobile shopping, it's easier than ever for shoppers to take their business elsewhere. Facebook found that 85% of global holiday shoppers had at least one bad experience while they were holiday shopping on their mobile device. 

Make sure your business makes it easy for shoppers to convert when they find inspiration on your website or social media account.

3. Window shopping is shifting to stories

People are swiping through Facebook stories for inspiration to find gifts their friends and family will love. This has become a sort of mobile version of window shopping, with the added convenience of being able to do it from anywhere. In fact, 62% of people say that they have become more interested in a brand after seeing it in a Facebook story. 

🔎 Related: Facebook Stories vs. Instagram Stories: Which should you use?

Reach new customers by using the feature on Facebook and Instagram to sell your brand and your products. Engaging stories lead to conversions. It's that simple.

4. More people are buying in-store than previously

Even though mobile and online shopping are still on the rise, there's value in brick-and-mortar stores too, especially during the holiday season.

The key is to deliver customers an experience when they step into your store. In its survey, Facebook found that 42% of holiday shoppers in the U.S. shopped in-store for the ambiance. That's something that you can't fully replicate with an online store.

If you have a brick-and-mortar store, use stories to show shoppers what their experience will be like when they step inside to encourage more people to get into your store. You can also cut down on shipping costs by offering a deal when customers order online and pickup in-store.

5. Major shopping events are going global

Black Friday and Cyber Monday have extended around the world. Shopping on Black Friday grew by 9% from 2017 to 2018, and shopping on Cyber Monday grew 15%. Singles' Day (a Chinese tradition known as 11:11) grew by 25% and is becoming popular in Europe. 

For online retailers and marketers, targeting these shopping events to your global audience is going to be instrumental this holiday season. Don't set all your sights on Black Friday.

6. Brands who use messaging gain loyal customers

Customers love using Facebook messaging to connect with a brand directly. Right now, 20 billion messages are sent every month between customers and businesses.

The top reasons customers message brands include finding out more about a product, buying a product, and finding out store information. Being responsive to Facebook messenger is critical for businesses, especially when it's so easy for customers to shop elsewhere. 

Strategies for holiday peaks

There are a lot of shopping peak times from November through January. Facebook's marketing guide has a calendar to help you keep track of all the shopping events. Here are some strategies for managing them.

1. Start early

Don't start marketing for Black Friday on Black Friday! Get an early start with special discounts and offers for early shoppers. Target your ads for before and after each peak for your best return on ad spend (ROAs).

🔎 Related: Is your company's website ready for Black Friday?

2. Create a sense of urgency

Limited time offers and one-day deals give shoppers a sense of urgency and lead to more conversions.

3. Offer flash sales

Keep customers coming back to your website to see what new deals are available with flash sales. This keeps customers interested and on your site longer.

4. Offer threshold sales

Encourage shoppers to spend a little extra to get a bigger discount or a free item. People love saving money and getting free gifts as a reward for their shopping.

5. Reward loyalty

Encourage customer loyalty with special discount codes, free gifts, and an extended return policy for returning customers. For instance, you can use a remarketing discount code during Black Week to encourage customers to come back before the holidays.

There's no question that the holiday season is the biggest shopping season of the year for all types of retailers. We recommend downloading Facebook's marketing guide to help you plan your marketing strategy and optimize your ads to make the most of the 2019 season.

(Image source: Facebook)

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Related Articles

Social Media Strategy: How to Know Where Your Customers Are

January 15, 2024
Lindsey Schmidt Lindsey Schmidt

Winning with YouTube Shorts: Mastering the Algorithm on the Front Lines

October 23, 2023
Marcus Sheridan Marcus Sheridan

Why Short-Form Video Is a Vital Tool for Reaching Your Audience

September 25, 2023
Lindsey Schmidt Lindsey Schmidt

Your B2B Content Strategy Is Going to Need More Social

June 21, 2023
Nick Bennett Nick Bennett

12 Ways You're Totally Blowing Your Business Social Media Strategy

June 18, 2023
Mary Brown Mary Brown

Should Your Demand Gen Strategy Change in a Slumping Economy?

April 12, 2023
Nick Bennett Nick Bennett

How To Build an Effective Instagram Video Marketing Strategy

April 30, 2022
Ramona Sukhraj Ramona Sukhraj

How Facebook's news feed algorithm works and prioritizes content

July 14, 2021
Liz Murphy Liz Murphy

Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust

July 7, 2021
Liz Murphy Liz Murphy

Best times to post on social media (new data)

May 19, 2021
Liz Murphy Liz Murphy

Twitter fails to buy Clubhouse, whose creators can now make money... so what?

April 8, 2021
Liz Murphy Liz Murphy

Marketers, Facebook Analytics will be no more on June 30, 2021

April 2, 2021
Liz Murphy Liz Murphy

7 Best Social Media Management Tools

March 26, 2021
Connor DeLaney Connor DeLaney

Twitter teases Super Follows, Communities; undo send tweet still a rumor

March 11, 2021
Liz Murphy Liz Murphy

LinkedIn adds new 'Products' highlight tab on company pages

February 25, 2021
Melissa Smith Melissa Smith

54 jaw-dropping social media statistics for businesses [New for 2021]

February 23, 2021
Connor DeLaney Connor DeLaney

Facebook video best practices: what you need to know to grow your video presence

February 16, 2021
Lindsey Schmidt Lindsey Schmidt

27 best digital marketing news sites

January 26, 2021
Liz Murphy Liz Murphy

Should you care about Clubhouse, the new audio-based social media app?

January 19, 2021
Nick Bennett Nick Bennett

How to maximize lead generation via Facebook posts and ads

January 18, 2021
Myriah Anderson Myriah Anderson

Working with IMPACT on paid media: What to expect

January 13, 2021
John Becker John Becker

Instagram advertisers can create branded content ads on creators’ accounts

January 6, 2021
Justine Timoteo Thomas Justine Timoteo Thomas

The top 10 social media trends for brand survival in 2021 [Infographic]

January 2, 2021
Joe Rinaldi Joe Rinaldi

6 holiday campaign examples that are total showstoppers

December 25, 2020
Dia Vavruska Dia Vavruska

Pinterest continues diversity and inclusion efforts with new features and leadership

December 16, 2020
Shandia Drummond-Butt Shandia Drummond-Butt