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You can lead your "ideal buyer" horse to water, but you can't make them convert on that water... with bad copy. OK, that was a terrible metaphor; moving on!
The best business websites out there are built by companies that understand you need to attract qualified traffic, convert that qualified traffic into leads, and those leads (ultimately) close as sales for your company.
And what's the most common place someone converts from a visitor to a lead? On a landing page. A landing page is simply a place where some sort of offer or perceived value is promoted, and your visitors (in exchange, most commonly, for filling out a form) can capitalize on that value or gain access to the offer.
🔎 Related: Best examples of landing page videos from businesses
For instance, this is a landing page...
...for our email newsletter, THE LATEST.
While there are a lot of variables and factors that drive your conversion rates on a landing page up and down (videos, form placement, and so on), one of the most important components of your landing page is the copy.
So, in this episode, we talk about:
- Our advice for writing impactful, action-driving landing page copy
- The most difficult challenges of landing page copywriting (and how to overcome them with ease)
- Our favorite word and phrasing tricks for driving action
And much, much more...
Enjoy!
Listen to the episode
🚨Subscribe to Content Lab on Apple Podcasts, Spotify, and Stitcher.🚨
Related resources
- 5 best landing page video examples you'll want to copy ASAP
- 42 best landing page examples to inspire your next campaign
- How to boost conversion rates on your current landing pages
Important show note
As I mentioned in a the previous episode, in the coming weeks, we'll be releasing a bunch of episodes John and I recorded over the past few months. This is one of those episodes.
For various reasons, we always felt very quickly that they would become obsolete — for example, we would cancel events we were promoting in those episodes, due to the COVID-19 pandemic.
After serious consideration, we've opted to release those episodes anyway. So, please understand that there may be some cases where we reference events that ended up not occurring during certain episodes that we opt to publish down the line, as they make sense.
They also may be released out of order, based on their topic. The topics we discussed are still very valuable and evergreen, however, so we hope you'll excuse any momentary confusion.
Until next week! 👋
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