Back to Learning Center
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
Navigation_8_2021_flywheel

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Optimization

Website Design & Optimization
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close

Landing page copywriting best practices (Content lab, Ep. 50)

You can lead your "ideal buyer" horse to water, but you can't make them convert on that water... with bad copy. OK, that was a terrible metaphor; moving on! 

Landing page copywriting best practices (Content lab, Ep. 50) Blog Feature

Liz Moorehead

Editor-in-Chief, Speaker, Host of 'Content Lab' Podcast

November 22nd, 2020 min read

The best business websites out there are built by companies that understand you need to attract qualified traffic, convert that qualified traffic into leads, and those leads (ultimately) close as sales for your company.

And what's the most common place someone converts from a visitor to a lead? On a landing page. A landing page is simply a place where some sort of offer or perceived value is promoted, and your visitors (in exchange, most commonly, for filling out a form) can capitalize on that value or gain access to the offer.

🔎 Related: Best examples of landing page videos from businesses

For instance, this is a landing page...

the-latest-landing-page-video-teaser

...for our email newsletter, THE LATEST.

While there are a lot of variables and factors that drive your conversion rates on a landing page up and down (videos, form placement, and so on), one of the most important components of your landing page is the copy.

So, in this episode, we talk about:

  • Our advice for writing impactful, action-driving landing page copy
  • The most difficult challenges of landing page copywriting (and how to overcome them with ease)
  • Our favorite word and phrasing tricks for driving action

And much, much more... 

Enjoy! 

Listen to the episode

🚨Subscribe to Content Lab on Apple Podcasts, Spotify, and Stitcher.🚨 

Related resources

Important show note

As I mentioned in a the previous episode, in the coming weeks, we'll be releasing a bunch of episodes John and I recorded over the past few months. This is one of those episodes.

For various reasons, we always felt very quickly that they would become obsolete — for example, we would cancel events we were promoting in those episodes, due to the COVID-19 pandemic

After serious consideration, we've opted to release those episodes anyway. So, please understand that there may be some cases where we reference events that ended up not occurring during certain episodes that we opt to publish down the line, as they make sense.

They also may be released out of order, based on their topic. The topics we discussed are still very valuable and evergreen, however, so we hope you'll excuse any momentary confusion. 

Until next week! 👋

Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out