Director of Content and Curriculum, Speaker, Host of 'Content Lab' Podcast
November 22nd, 2020
The best business websites out there are built by companies that understand you need to attract qualified traffic, convert that qualified traffic into leads, and those leads (ultimately) close as sales for your company.
And what's the most common place someone converts from a visitor to a lead? On a landing page. A landing page is simply a place where some sort of offer or perceived value is promoted, and your visitors (in exchange, most commonly, for filling out a form) can capitalize on that value or gain access to the offer.
While there are a lot of variables and factors that drive your conversion rates on a landing page up and down (videos, form placement, and so on), one of the most important components of your landing page is the copy.
So, in this episode, we talk about:
Our advice for writing impactful, action-driving landing page copy
The most difficult challenges of landing page copywriting (and how to overcome them with ease)
Our favorite word and phrasing tricks for driving action
After serious consideration, we've opted to release those episodes anyway. So, please understand that there may be some cases where we reference events that ended up not occurring during certain episodes that we opt to publish down the line, as they make sense.
They also may be released out of order, based on their topic. The topics we discussed are still very valuable and evergreen, however, so we hope you'll excuse any momentary confusion.
Until next week! 👋
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