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Free Course:

How to Hire a Content Manager
Start the Course
How to Hire a Content Manager
Free Content Manager Hiring Course
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How-to-Hire-a-Content-Manager

Free Course:

Find the powerhouse content manager who will truly own your strategy, tell your story, and drive the traffic, leads, and sales you need

In this free course, you’ll learn:

  • What should be in your content manager job description
  • The questions you should ask in an interview and how to run a situational activity
  • How to set your new content manager up for success

Landing page copywriting best practices (Content lab, Ep. 50)

You can lead your "ideal buyer" horse to water, but you can't make them convert on that water... with bad copy. OK, that was a terrible metaphor; moving on! 

By Liz Moorehead

Liz Moorehead also recommends this free course, How to Hire Content Manager.

Landing page copywriting best practices (Content lab, Ep. 50) Blog Feature

The best business websites out there are built by companies that understand you need to attract qualified traffic, convert that qualified traffic into leads, and those leads (ultimately) close as sales for your company.

Free Course: How to Hire a Content Manager

And what's the most common place someone converts from a visitor to a lead? On a landing page. A landing page is simply a place where some sort of offer or perceived value is promoted, and your visitors (in exchange, most commonly, for filling out a form) can capitalize on that value or gain access to the offer.

🔎 Related: Best examples of landing page videos from businesses

For instance, this is a landing page...

the-latest-landing-page-video-teaser

...for our email newsletter, THE LATEST.

While there are a lot of variables and factors that drive your conversion rates on a landing page up and down (videos, form placement, and so on), one of the most important components of your landing page is the copy.

So, in this episode, we talk about:

  • Our advice for writing impactful, action-driving landing page copy
  • The most difficult challenges of landing page copywriting (and how to overcome them with ease)
  • Our favorite word and phrasing tricks for driving action

And much, much more... 

Enjoy! 

Listen to the episode

🚨Subscribe to Content Lab on Apple Podcasts, Spotify, and Stitcher.🚨 

Related resources

Important show note

As I mentioned in a the previous episode, in the coming weeks, we'll be releasing a bunch of episodes John and I recorded over the past few months. This is one of those episodes.

For various reasons, we always felt very quickly that they would become obsolete — for example, we would cancel events we were promoting in those episodes, due to the COVID-19 pandemic

After serious consideration, we've opted to release those episodes anyway. So, please understand that there may be some cases where we reference events that ended up not occurring during certain episodes that we opt to publish down the line, as they make sense.

They also may be released out of order, based on their topic. The topics we discussed are still very valuable and evergreen, however, so we hope you'll excuse any momentary confusion. 

Until next week! 👋

How-to-Hire-a-Content-Manager
How-to-Hire-a-Content-Manager

Free Course:

How to Hire a Content Manager

Find the powerhouse content manager who will truly own your strategy, tell your story, and drive the traffic, leads, and sales you need

In this free course, you’ll learn:

  • What should be in your content manager job description
  • The questions you should ask in an interview and how to run a situational activity
  • How to set your new content manager up for success

Topics:

Content Marketing
Content Managers
Content and Inbound Marketing 101
Published on November 22, 2020

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