Associate Director of Content, Strategized Initiatives That Increased IMPACT’s Website Traffic From ~45K to ~400K
November 3rd, 2015
Chief Revenue Officer of HubSpot Sales Products, Mark Roberge, knows more than just a thing or two about Sales and Marketing.
Prior to his current role, Mark served as HubSpot's SVP of Worldwide Sales and Services from 2007 to 2013, during which he increased revenue over 6000% and expanded the team from 1 to 450 employees.
Prior to joining the HubSpot team, Mark started his career as a Technology Consultant with Accenture and also founded and/or held executive positions at start-ups in the social media and mobile sector.
Last month, I reached out to Mark and asked him what he thought Sales and Inbound would look like next year. Here's what he had to say:
"Over the last few years, we have seen organizations evolve from lightly adopting Inbound Marketing to completely transforming their Marketing strategy. These organizations, however, are finding that the exceptional experience that buyers have with their brand via Inbound is not translating into the experience these buyers have with their legacy sales processes.
Legacy sales tactics are notoriously aggressive, self-serving, and spammy. Modern sales organizations need to be helpful, intelligent, and personalized to the buyer's context. In 2016, organizations will look to transform their sales process so their buyers have a positive experience through their entire buying journey. "
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