Skip to main content
Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free Assessment: How does your sales & marketing measure up?

Close

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Carly Stec

By Carly Stec

Mar 8, 2014

Topics:

Social Media Marketing
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
Social Media Marketing

Social Media Red Flags: 7 Ways You're Doing it Wrong

Carly Stec

By Carly Stec

Mar 8, 2014

Social Media Red Flags: 7 Ways You're Doing it Wrong

Screen_Shot_2014-03-07_at_3.01.20_PM“It took thirty-eight years before 50 million people gained access to radios. It took television thirteen years to earn an audience that size. It took Instagram a year and a half.”

Well said, Gary Vaynerchuk. Well said. 

To his point, the shear value of social media marketing, and the rapid rate in which each platform is progressing is something businesses can no longer cast aside. 

It's here to stay and it works. We know this. But that doesn't mean we're doing it right.

In an attempt to help you help yourself, we've outlined 7 signs that you're doing social media wrong, and how to fix it.

Your Tone is Inconsistent

The fact of the matter is, the Internet is a really noisy place. If you want to cut through the noise, you have to employ a tone of voice that is unique to your business.

Each bit of language you put forth on social media should align with the type of interactions you wish to engage in. If multiple people are working together to post to your business accounts and engage with your audience, you want to be sure that each of them is well-versed in the language that they should be using. 

What a unique tone does is work to build and maintain your reputation, set an expectation, and make it easier for you to build trust and engage in meaningful interactions with your audience. Without one, your message is left twisting in the wind. 

Ask yourself two questions. Who are we? and who aren't we? By honing in on the answers to these questions, you'll find that it's easier to position your business in the most accurate light.

You're Not Using Visuals

Which one of these tweets catches your attention more effectively?

Screen_Shot_2014-03-07_at_1.33.59_PM

Screen_Shot_2014-03-07_at_1.34.43_PM

What we've found is that the use of visuals on social media platforms like Twitter helps our content cut through the overwhelming amount of information that lives in our feeds. 

If you're not using visual content, you're falling behind. 

It stands out, it's interesting, and it adds a shareable element that text alone simply can't provide. 

You're Going in Blind

I'm not certain that there is an exact science behind how often your business should specifically be posting to social media channels. It's not a magical universal number. In fact, there are a ton of outside factors contribute to the frequency in which your business should be posting. 

The mistake that many businesses make is that they post once and expect to see instant results. The reality is, social media success doesn't happen overnight. 

If you don't have a schedule for posting to social media platforms, you're at risk of not publishing enough, or perhaps even worse, publishing way too much. 

Think of it this way - you wouldn't walk into an important presentation and just wing it, would you? Have a plan for posting.

Use a social media publishing tool like HubSpot's social inbox to ensure that your voice is present even when you can't be. It's all about balance and consistency. 

You're Flat Out Ignoring People

Screen_Shot_2014-02-20_at_9.02.10_AM

In the marketing industry, or any industry for that matter, feedback is like treasure. Tiny bits of insight and opinion that can be used to improve your existing product or service and make it that much more attractive to potential customers.

The trouble is, many businesses have a hard time taking constructive criticism. They view negative feedback as bad publicity rather than an opportunity for growth, and in turn, they either delete it or sweep it under the rug.

Don't follow this lead.

When feedback, good or bad, presents itself, respond promptly and professionally. 

24% of American Internet users who have contacted a brand in social media, expect a reply within 30 minutes, regardless of when the contact was made. (Source: Convince&Convert)

Don't let your customers down. Ignoring feedback will simply make matters worse and put your business at risk of collateral damage, such as negative word-of-mouth. 

You're Saying Way Too Much

While platforms like Twitter put forth fairly narrow parameters (140 characters or less to be exact), platforms like Facebook allow users a bit more wiggle room. The thing to remember is just because you're budgeted more space, doesn't been you need to fill it. 

It's important to consider the way in which you consume information on Facebook before you publish a really content heavy post. With so much going on in your newsfeed at any given time, posts that are quick, attention grabbing, and contain visuals are more likely to receive attention.

Keep the written bit to a minimum. 

According to Facebook, posts that contain 250 characters or less generate 60% more likes, comments, and shares than posts that are greater. (Source: Jeff Bullas)

You're Treating All Platforms the Same

While Facebook, Twitter, Instagram, Vine, and Snapchat are all considered social networks, each of them is an entirely different beast.

They cater to different needs, different types of people, different frequencies, different levels of engagement. They call for different types of content, different interactions, and different approaches.

If you're carrying your posts from Twitter over to Facebook over to Instagram, you're failing to embrace the unique experience that each social platform has to offer. 

Do your research. Take a step back and look at the type of content that people are posting. What's working? What's getting shared? 

Tell your story on Instagram, connect with an industry influence on Twitter, share a fun company photo on Facebook.

The biggest mistake businesses make is spreading their efforts thin across a ton of networks. Approach each one individually to avoid muddying up your message or sounding like a broken record. 

You're Focused on Just Quantity

You know when that annoying guy comes back from a fishing trip and tells you he caught a fish that was thiiiiis big, and then goes on to tell the story again and the fish winds up being thiiiiiiiiissss big. Yea, don't be that guy.

What I'm trying to say is when it comes to  building a social media following, try not to focus on quantity and quantity alone. 

Nobody cares if your following is thiiiiissss big if your engagement rates are nonexistent

Do your business a favor and build a following that matters. Be picky. Connect with people who can benefit from your content and whose content you can benefit from in exchange. 

Photo Credit

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Related Articles

Social Media Strategy: How to Know Where Your Customers Are

January 15, 2024
Lindsey Schmidt Lindsey Schmidt

Winning with YouTube Shorts: Mastering the Algorithm on the Front Lines

October 23, 2023
Marcus Sheridan Marcus Sheridan

Why Short-Form Video Is a Vital Tool for Reaching Your Audience

September 25, 2023
Lindsey Schmidt Lindsey Schmidt

Your B2B Content Strategy Is Going to Need More Social

June 21, 2023
Nick Bennett Nick Bennett

12 Ways You're Totally Blowing Your Business Social Media Strategy

June 18, 2023
Mary Brown Mary Brown

Should Your Demand Gen Strategy Change in a Slumping Economy?

April 12, 2023
Nick Bennett Nick Bennett

How To Build an Effective Instagram Video Marketing Strategy

April 30, 2022
Ramona Sukhraj Ramona Sukhraj

How Facebook's news feed algorithm works and prioritizes content

July 14, 2021
Liz Murphy Liz Murphy

Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust

July 7, 2021
Liz Murphy Liz Murphy

Best times to post on social media (new data)

May 19, 2021
Liz Murphy Liz Murphy

Twitter fails to buy Clubhouse, whose creators can now make money... so what?

April 8, 2021
Liz Murphy Liz Murphy

Marketers, Facebook Analytics will be no more on June 30, 2021

April 2, 2021
Liz Murphy Liz Murphy

7 Best Social Media Management Tools

March 26, 2021
Connor DeLaney Connor DeLaney

Twitter teases Super Follows, Communities; undo send tweet still a rumor

March 11, 2021
Liz Murphy Liz Murphy

LinkedIn adds new 'Products' highlight tab on company pages

February 25, 2021
Melissa Smith Melissa Smith

54 jaw-dropping social media statistics for businesses [New for 2021]

February 23, 2021
Connor DeLaney Connor DeLaney

Facebook video best practices: what you need to know to grow your video presence

February 16, 2021
Lindsey Schmidt Lindsey Schmidt

27 best digital marketing news sites

January 26, 2021
Liz Murphy Liz Murphy

Should you care about Clubhouse, the new audio-based social media app?

January 19, 2021
Nick Bennett Nick Bennett

How to maximize lead generation via Facebook posts and ads

January 18, 2021
Myriah Anderson Myriah Anderson

Working with IMPACT on paid media: What to expect

January 13, 2021
John Becker John Becker

Instagram advertisers can create branded content ads on creators’ accounts

January 6, 2021
Justine Timoteo Thomas Justine Timoteo Thomas

The top 10 social media trends for brand survival in 2021 [Infographic]

January 2, 2021
Joe Rinaldi Joe Rinaldi

6 holiday campaign examples that are total showstoppers

December 25, 2020
Dia Vavruska Dia Vavruska

Pinterest continues diversity and inclusion efforts with new features and leadership

December 16, 2020
Shandia Drummond-Butt Shandia Drummond-Butt