So much of They Ask, You Answer — and inbound marketing in general — is centered around one big idea: The buyer has changed. And you don't have to be a sales or marketing mastermind to recognize this.
We, as consumers, don't shop the way we once did. We don't research our next big buy like we did ten or even just five years ago, nor do we just rely on the shop around the corner to meet all our needs.
Today, we are customers of brands and businesses around the world, and as marketers, we are, in turn, speaking and selling to customers around the world as well.
But customers aren't just shopping differently.
You see, even domestically, buyers look and live differently than they did years ago. In fact, experts predict that by 2044 groups formerly seen as “minorities” in the United States are going to collectively reach majority status.