It's never been more important to utilize social media marketing for your business than it will be in the coming year. Facebook recently unveiled 'Graph Search,' a more personalized search function that will render any business not already on Facebook a dinosaur.
More and more, you need to be on social media.
Consumer behavior has changed due to the social, mobile nature that we consume content now. As consumers, we take to search engines to perform product research. We use social media as a way to familiarize ourselves with brands and products.
Check out these 15 great statistics that paint the picture of important that social media marketing continues to play in the marketing strategies of many successful businesses.