Free Assessment: How does your inbound marketing measure up?

Get Started
Close

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started
inbound-marketing-strategy-playbook-cover

Free Assessment:

15 Reasons (Stats) Why Social Media Marketing is Essential

By John Bonini

15 Reasons (Stats) Why Social Media Marketing is Essential

 

15-reasons-stats-why-social-media-marketing-is-essential-in-2013The following is an excerpt from our free ebook, "44 Incredible Social Media Statistics: The Newest Data to Help Plan Your Strategy." For the complete list of stats, check out the full ebook.

It's a new year, which means you can expect a slew of new social media options to sprout in the coming year.

It's never been more important to utilize social media marketing for your business than it will be in the coming year. Facebook recently unveiled 'Graph Search,' a more personalized search function that will render any business not already on Facebook a dinosaur.

More and more, you need to be on social media.

Consumer behavior has changed due to the social, mobile nature that we consume content now. As consumers, we take to search engines to perform product research. We use social media as a way to familiarize ourselves with brands and products.

Check out these 15 great statistics that paint the picture of important that social media marketing continues to play in the marketing strategies of many successful businesses.

For the complete guide of statistics, be sure to check out the full ebook.

15 Amazing Social Media Marketing Statistics

1. 80% of people prefer to get coupons, promos, and discounts from brands in social media.(HubSpot) Tweet this Stat!

2. 43% of all online consumers are social media fans or followers. (Harp Social) Tweet this Stat!

3. 20% of Facebook users have purchased something because of ads or comments they saw there. (Ipsos) Tweet this Stat!

4. 85% of Internet users have Facebook accounts; 49% are on Twitter. (HubSpot) Tweet this Stat!

5. 42% of people have mentioned a brand in a Facebook status update. (HubSpot) Tweet this Stat!

6. 67% of Twitter users are more likely to buy brands that they follow. (iModerate Research Technologies) Tweet this Stat!

7. Companies that use Twitter average 2X more leads per month than those that do not.(HubSpot) Tweet this Stat!

8. B2B businesses experience a 61% success rate in customer acquisition using LinkedIn.(HubSpot) Tweet this Stat!

9. Two of the biggest user groups on Google+ are college students and software developers.(Remcolandia) Tweet this Stat!

10. Pinterest is retaining and engaging users as much as 2-3 times as efficiently as Twitter was at a similar time in their history. (RJMetrics) Tweet this Stat!

11. 80% of Pinterest’s users are female. (comScore) Tweet this Stat!

12. The best time to pin during the day is between 2 PM and 4 PM EST. (Pinerly Study) Tweet this Stat!

13. Google+ is expected to reach 400 million users by the end of 2012. (Jeff Bullas) Tweet this Stat!

14. 34% of marketers have generated leads using Twitter, and 20% have closed deals.(Mindjumpers) Tweet this Stat!

15. People ages 25-34 use Facebook the most. (Emarketer) Tweet this Stat!

Continue reading the full ebook for even more stats…

*Image courtesy of HubSpot

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Topics:

Social Media Marketing
Published on February 2, 2013

Recent Articles

How To Build an Effective Instagram Video Marketing Strategy
April 30, 2022 • 12 min read
How Facebook's news feed algorithm works and prioritizes content
July 14, 2021 • 4 min read
Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust
July 7, 2021 • 4 min read
Best times to post on social media in 2021 (new data)
May 19, 2021 • 4 min read
Twitter fails to buy Clubhouse, whose creators can now make money... so what?
April 8, 2021 • 6 min read
Marketers, Facebook Analytics will be no more on June 30, 2021
April 2, 2021 • 2 min read
7 Best Social Media Management Tools (+ Video)
March 26, 2021 • 12 min read
12 ways you're totally blowing your business social media strategy
March 24, 2021 • 11 min read
Twitter teases Super Follows, Communities; undo send tweet still a rumor
March 11, 2021 • 4 min read
LinkedIn adds new 'Products' highlight tab on company pages
February 25, 2021 • 2 min read
54 jaw-dropping social media statistics for businesses [New for 2021]
February 23, 2021 • 8 min read
Facebook video best practices: what you need to know to grow your video presence
February 16, 2021 • 9 min read
27 best digital marketing news sites
January 26, 2021 • 7 min read
Should you care about Clubhouse, the new audio-based social media app?
January 19, 2021 • 3 min read
How to maximize lead generation via Facebook posts and ads
January 18, 2021 • 4 min read
Working with IMPACT on paid media: What to expect
January 13, 2021 • 4 min read
Instagram advertisers can create branded content ads on creators’ accounts
January 6, 2021 • 2 min read
The top 10 social media trends for brand survival in 2021 [Infographic]
January 2, 2021 • 4 min read
6 holiday campaign examples that are total showstoppers
December 25, 2020 • 5 min read
Pinterest continues diversity and inclusion efforts with new features and leadership
December 16, 2020 • 3 min read
TikTok still available in the US despite not reaching a sell-off deal
December 11, 2020 • 2 min read
New Pinterest weighted ads have better CX customization
December 8, 2020 • 3 min read
Social media image sizes guide for 2020, 2021, and beyond (+ examples)
November 11, 2020 • 13 min read
New report: 2021 social media marketing predictions
November 10, 2020 • 4 min read
How Major League Baseball enhanced their fan community during COVID-19
November 5, 2020 • 3 min read