Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Read the Guide Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center_grey__Free Courses and Certifications.svg

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Guide
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

The 3 Things Missing From Your Marketing Strategy

By Carolyn Edgecomb

Carolyn Edgecomb also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

The 3 Things Missing From Your Marketing Strategy Blog Feature

The 3 Things Missing From Your Marketing StrategyIs it just me, but no matter where I place my iPhone or car keys, I just can never seem to find them, especially when I need them.

It's almost like they know I'm looking for them. Maybe I should invest in that locator app. It probably won't work out to well if I happen to lose both at the same time.

Okay, so me losing my keys probably doesn't really relate to you having necessary components missing from your marketing strategy.

Lets think of it another way.

Have you seen that commercial for Airborne where the woman is missing key nutrients and vitamins that are essential to support her immune system?

You don't want to have any holes in your marketing strategy. Like your immune system it's not working to the best of its ability if there are key components missing.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

All you have to do is walk by someone that's sick and you'll be eating chicken noodle soup and drinking cough syrup and DayQuil like it's water. Don't derail your marketing campaign by not taking advantage of some key components.

Lack of Knowledge About Buyer Personas

This should be common knowledge. You probably won't be in business if you didn't know who your buyer personas are. Just knowing one minimal detail about them isn't going to be very helpful.

You need to know as much about them as you possibly can. Now I'm telling you to stalk them, but ask them questions to learn more about them. Dig deeper to gain a better understanding of what their needs and wants are.

Now this isn't something that will just happen over night. You may want to conduct buyer persona interviews.

Learn about their demographics, pain points, background, shopping preferences, gender, age range, job role, etc. There's a lot to learn about your target audience and customers.

Just don't forget to use that knowledge to engage, educate and interact with them. This knowledge could bring you one step closer to closing a sale or forging a relationship with them.

Context

We are in the age of the customer. It's all about taking what you know about your customers and using that information to your advantage.

Don't forget to use what you know to target your visitors. Get them to reconvert. Keep them coming back to your website. Be a resource for them.

According to Forrester and Silverpop, "They now expect companies to know where they’ve been, what they’ve seen, and what they’ve accepted or rejected."

Not sure what to do with all that information you have about your visitors and leads? Thank goodness for the creation of content.

Content and context go hand in hand. Use what you know about their needs, wants and interests to create content that will be attractive to them. No one wants to read something that has no relevance to him or her.

A Plan

What actions are you going to take? Marketing isn't something you can just set and forget. Also, one size does not fit all.

Lets think of inbound marketing in a different light. Think of marketing like a project, something that you have to build and put together. Maybe you're building a house or if you're like me trying to assemble a bookcase from Ikea. There are directions you will need to follow.

The same theory applies to marketing. Know what steps you're going to take before you jump right in.

You may want to develop a blog and offer editorial calendar as well as a social media publishing schedule to ensure that you're staying on track and you're actively engaging with your audience.

There is nothing worse than not having an active blog or social media profiles.

Create a plan that highlights your key activities that will ensure that you're reaching your traffic and lead goals. How many emails are you going to send each month? How many landing pages are you going to create? How often are you going to blog? How many offers are you going to release this month?

These are all questions you might want to ask yourself and adjust as you progress through the month to ensure that you're on track to meeting your goals.

The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Inbound Marketing
Published on November 9, 2013

Recent Articles

4 Signs Your Revenue Team Is Slowly Failing
October 23, 2021 • 9 min read
17 Examples of Inbound Marketing That Drive Sales
October 11, 2021 • 13 min read
HubSpot and Data Privacy: How to Collect Contacts the Right Way
October 4, 2021 • 4 min read
5 Key Elements of a Winning Inbound Marketing Strategy
September 14, 2021 • 14 min read
The Fundamentals of Inbound Marketing
September 9, 2021 • 13 min read
Inbound Marketing Strategy: 7 Steps to Success
August 11, 2021 • 8 min read
How to Learn Inbound Marketing in 5 Easy Steps
August 4, 2021 • 7 min read
What is the Inbound Marketing Funnel? (+ Examples)
July 26, 2021 • 7 min read
How Can the StoryBrand Framework Be Used for Inbound Marketing?
July 21, 2021 • 6 min read
I’m a word-of-mouth business: How can inbound marketing help me grow?
July 20, 2021 • 5 min read
5 ways you can use the StoryBrand framework to make a better website
June 14, 2021 • 5 min read
9 ways to get the most out of IMPACT+ in 10 minutes a day
June 4, 2021 • 8 min read
Inbound Marketing vs. Outbound Marketing in 2021: Which is Better?
May 18, 2021 • 10 min read
Green energy marketing strategy: The DIY approach to getting more customers
May 17, 2021 • 9 min read
Who Should Use Inbound Marketing?
March 9, 2021 • 9 min read
What is the Inbound Marketing Methodology? (Updated for 2021)
March 3, 2021 • 17 min read
How Much Does Inbound Marketing Cost?
February 26, 2021 • 11 min read
How to manage your online reputation and reviews in today's marketplace [Free IMPACT+ Course]
January 28, 2021 • 6 min read
Marcus Sheridan: 'Virtual Sales Can Work in Any Industry'
December 14, 2020 • 4 min read
New Pinterest weighted ads have better CX customization
December 8, 2020 • 3 min read
7 Inbound Marketing Strategy Mistakes that Will Cost You in 2021
December 3, 2020 • 8 min read
4 simple inbound marketing tips that will get you big results in 2021
December 2, 2020 • 6 min read
Why You Need a Content Manager On Your Digital Marketing Team [+ Video]
November 5, 2020 • 9 min read
Inbound Marketing vs. Content Marketing: What's the Difference? 
October 28, 2020 • 9 min read
What is Inbound Marketing? (Definition + Examples)
October 23, 2020 • 8 min read