Digital Sales & Marketing
Digital Sales & Marketing
Close

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

View all free coursesView all free courses

Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

Learn moreLearn more Watch past events on demandWatch past events on demand

Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

Learn moreLearn more
They Ask, You Answer
They Ask, You Answer
Close

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

Take the course nowTake the course now

Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

Learn moreLearn more

Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

View case studiesView case studies

They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

Learn moreLearn more Buy the bookBuy the book
Virtual Selling
Virtual Selling
Close

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

Learn moreLearn more

Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand
Video
Video
Close

Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

Take the course nowTake the course now

Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand

The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

Learn moreLearn more Buy the bookBuy the book

Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

Learn moreLearn more
HubSpot
HubSpot
Close

Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

Watch on-demandWatch on-demand

HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

Learn moreLearn more
Web Design
Web Design
Close

Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

Learn more and registerLearn more and register

Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

Learn moreLearn more

3 Ways to Kick-Start Word-of-Mouth Marketing For Your Business

3 Ways to Kick-Start Word-of-Mouth Marketing For Your Business Blog Feature

December 6th, 2013 min read

 Word of Mouth Marketing For BusinessEverybody knows somebody that's a no-nonsense, die-hard devotee of their favorite sports team. In fact, you might even be that somebody yourself.

I'm talking about season ticket holding super fans all gussied up in their teams apparel from head to toe when it's not even game day.

What interests me most about these fanatics is how and when they're dedication to their team came about.

Although some may argue me on this, you're not technically born a fan of this team or that team. In reality, everyone starts as a neutral party until someone else introduces them to their team. Whether your old man is a Giants fan, or one day your friend showed you a play made by the Packers that just sold you, all it takes is the right introduction.

This type of transition is a result of word-of-mouth marketing, a communication-based marketing technique that relies heavily on the progression of information from person to person.

While many businesses feel that word-of-mouth marketing is out of their hands entirely, there are several techniques that they can employ to get the ball rolling with a little more momentum.

For some businesses word-of-mouth marketing takes off organically, for others sometimes all you need is a nudge in the right direction, which is why we've decided to look into these 3 tactics to kick-start your businesses' word-of-mouth success.

Practice Strong Storytelling Techniques

Think about the stories that people tell around a campfire. Those spooky old myths and hidden legends are a product of word-of-mouth marketing.

If you want to develop a strong connection with you audience, tell them a story.

In a noisy, crowded online atmosphere, it's not easy to grab someone's attention, and it's not uncommon for some of your content to fall victim to the perpetual scroll button.

Storytelling is a technique that allows businesses to bring together all of the individual parts that go into making them, and their product or service what it is, and why it the way it is.

Stories are the centralized driving force of word-of-mouth marketing. If you manage to move one person with your story, their is a strong possibility that that one person will go to work the next day and tell their co-worker, who will go home and tell his wife, who will then tell 5 members of her book club, who will proceed to post it to their Facebook page, and so on.

Don't Be Afraid to Ask for Referrals

Beyond your own network, the networks of your customers are home to an entire expanse of untapped opportunities.

If you're handing out quality customer service, and you have at least a handful of loyal customers, I'm certain they wouldn't mind giving your business a referral.

While it doesn't hurt to ask, be sure you express to your existing customers what it would mean to you and your business if they we're to refer you to someone. Let them know that you are grateful for their business and their contribution to the advancement of your brand.

While some businesses choose to build a referral agreement into their contract, there is more than one way to go about it. Next time you receive a compliment from one of your customers, consider following up with them in regards to a referral. Simple as that.

As long as you're not pushy, there is no reason to be timid about the asking process. The power of referrals is unmatched, and they have the potential to advance word-of-mouth discussions as they raise awareness about your businesses' products and services.

Establish Ties With Industry Influencers

When it comes to word-of-mouth marketing, think about which mouths in particular have the potential to reach the largest amount of people. These are the people that have the ability to expand the potential of your word-of-mouth marketing efforts the most.

While it isn't easy to catch the attention of just any industry influencer, they are not untouchable.

In reality, many of them are regularly engaging on social media, attending industry events, and producing interactive content like webinars. They don't call them industry influencers for nothing.

With this in mind, reaching out to them on social platforms is a great way to get started on making a connection. Use your businesses' account to retweet, and reply to their posts as a way of expressing your initial interest in their industry contributions.

Do a bit of research and seek out any events that they may be hosting, attending, or contributing to in some way. A great example of this would be Twitter chats. It's common for businesses who host popular Twitter chats to invite an industry influencer to participate in the discussion, so be sure to seize opportunities like this to make a connection.

Photo Credit

THE LATEST from IMPACT
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE