Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close

3 Ways to Kick-Start Word-of-Mouth Marketing For Your Business

3 Ways to Kick-Start Word-of-Mouth Marketing For Your Business Blog Feature

December 6th, 2013 min read

 Word of Mouth Marketing For BusinessEverybody knows somebody that's a no-nonsense, die-hard devotee of their favorite sports team. In fact, you might even be that somebody yourself.

I'm talking about season ticket holding super fans all gussied up in their teams apparel from head to toe when it's not even game day.

What interests me most about these fanatics is how and when they're dedication to their team came about.

Although some may argue me on this, you're not technically born a fan of this team or that team. In reality, everyone starts as a neutral party until someone else introduces them to their team. Whether your old man is a Giants fan, or one day your friend showed you a play made by the Packers that just sold you, all it takes is the right introduction.

This type of transition is a result of word-of-mouth marketing, a communication-based marketing technique that relies heavily on the progression of information from person to person.

While many businesses feel that word-of-mouth marketing is out of their hands entirely, there are several techniques that they can employ to get the ball rolling with a little more momentum.

For some businesses word-of-mouth marketing takes off organically, for others sometimes all you need is a nudge in the right direction, which is why we've decided to look into these 3 tactics to kick-start your businesses' word-of-mouth success.

Practice Strong Storytelling Techniques

Think about the stories that people tell around a campfire. Those spooky old myths and hidden legends are a product of word-of-mouth marketing.

If you want to develop a strong connection with you audience, tell them a story.

In a noisy, crowded online atmosphere, it's not easy to grab someone's attention, and it's not uncommon for some of your content to fall victim to the perpetual scroll button.

Storytelling is a technique that allows businesses to bring together all of the individual parts that go into making them, and their product or service what it is, and why it the way it is.

Stories are the centralized driving force of word-of-mouth marketing. If you manage to move one person with your story, their is a strong possibility that that one person will go to work the next day and tell their co-worker, who will go home and tell his wife, who will then tell 5 members of her book club, who will proceed to post it to their Facebook page, and so on.

Don't Be Afraid to Ask for Referrals

Beyond your own network, the networks of your customers are home to an entire expanse of untapped opportunities.

If you're handing out quality customer service, and you have at least a handful of loyal customers, I'm certain they wouldn't mind giving your business a referral.

While it doesn't hurt to ask, be sure you express to your existing customers what it would mean to you and your business if they we're to refer you to someone. Let them know that you are grateful for their business and their contribution to the advancement of your brand.

While some businesses choose to build a referral agreement into their contract, there is more than one way to go about it. Next time you receive a compliment from one of your customers, consider following up with them in regards to a referral. Simple as that.

As long as you're not pushy, there is no reason to be timid about the asking process. The power of referrals is unmatched, and they have the potential to advance word-of-mouth discussions as they raise awareness about your businesses' products and services.

Establish Ties With Industry Influencers

When it comes to word-of-mouth marketing, think about which mouths in particular have the potential to reach the largest amount of people. These are the people that have the ability to expand the potential of your word-of-mouth marketing efforts the most.

While it isn't easy to catch the attention of just any industry influencer, they are not untouchable.

In reality, many of them are regularly engaging on social media, attending industry events, and producing interactive content like webinars. They don't call them industry influencers for nothing.

With this in mind, reaching out to them on social platforms is a great way to get started on making a connection. Use your businesses' account to retweet, and reply to their posts as a way of expressing your initial interest in their industry contributions.

Do a bit of research and seek out any events that they may be hosting, attending, or contributing to in some way. A great example of this would be Twitter chats. It's common for businesses who host popular Twitter chats to invite an industry influencer to participate in the discussion, so be sure to seize opportunities like this to make a connection.

Photo Credit

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE