Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Read the Guide Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center_grey__Free Courses and Certifications.svg

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
... Inbound Marketing Lead Generation
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Guide
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

7 Powerful Ways to Increase the Effectiveness of your Calls-To-Action

By Kaitlyn Macri

Kaitlyn Macri also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

7 Powerful Ways to Increase the Effectiveness of your Calls-To-Action Blog Feature

 

powerful cta'sWhen you think of Superman, what comes to mind? His super-powers. One of the ways that Superman uses his powers is to create great calls-to-action, and now we're gonna share these powerful methods with you.


Having a link on your website that says "Click Here" or "Submit" just doesn't work. You

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

need to have great Calls-To-Action all over your website so that your visitors will convert into leads. So how can you do that?


Provide your visitors with some sort of direction. Give your visitors the opportunity to take action. You can ask them to subscribe to your blog, view your webinar, download an ebook, or anything else that will bring them to a landing page. The ultimate goal of your calls-to-action is to bring a visitor to your landing page so they will convert.


Create Effective Calls-To-Action


1. The call-to-action needs to be specific. If your asking them to download an ebook, then make your call-to-action button or link say something along the lines of "Download Now" or "Download the ebook".


[display_fullsize]download ebook[/display_fullsize]

[display_mobile]


download ebook

[/display_mobile]

2. Make the button stand out against the rest of the page. Experiment with different colors and shapes and see which CTA has the best click-through rate.


3. They should also request action from your visitor. That's why they're called a call-to-action. You can convey this more easily by using a verb or an action word as the text on your button or link.


4. You want the placement of your call-to-action to be above the fold. This means that the visitor should not have to scroll down the page before they find it. Here's a screen shot of our homepage with a call-to-action above the fold.

6 Ways Your Call-to-Actions are Missing the Mark- homepage


5. You  should place your CTA's where they will complement the content on those pages as well as encourage visitors to click on your CTA. Your calls-to-action should be relevant to your visitors. Consider using smart CTA's to personalize your calls-to-actions to each unique prospect and lead.


6. Since your call-to-action is bringing the visitor to a landing page, they should be consistent with each other. You don't want your visitor to read something on the call to action and think that they've been redirected to the wrong page.


7. As I stated in number 2, experiment with the design of the buttons. You should be testing all of your calls-to-action. You want to see which location, design, and content gets the most conversions through an A/B test.


[display_fullsize]a/b testing[/display_fullsize]

[display_mobile]


a/b testing

[/display_mobile]


Location of Calls-To-Action


Now that you know how to make an effective call-to-action, you might be wondering where can you put them? The answer is: a ton of places. You want to put calls-to-action in as many places as possible to get more people to see them.


Consider Placing your calls-to-action:



    • On your website

    • In other content (ebooks, webinars, etc.)

    • On your blog


    • On your videos

    • In social media posts


When you've made your calls-to-action and put them in all the right places, your click-through rates will improve greatly. Once they've reached your landing page, they can convert to leads for your company.

The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Inbound Marketing
Lead Generation
Published on June 10, 2013

Recent Articles

Inbound Marketing for Insurance Companies, Agencies, and Agents
January 21, 2022 • 7 min read
4 Signs Your Revenue Team Is Slowly Failing
October 23, 2021 • 9 min read
17 Examples of Inbound Marketing That Drive Sales
October 11, 2021 • 13 min read
HubSpot and Data Privacy: How to Collect Contacts the Right Way
October 4, 2021 • 4 min read
5 Key Elements of a Winning Inbound Marketing Strategy
September 14, 2021 • 14 min read
The Fundamentals of Inbound Marketing
September 9, 2021 • 13 min read
Inbound Marketing Strategy: 7 Steps to Success
August 11, 2021 • 8 min read
How to Learn Inbound Marketing in 5 Easy Steps
August 4, 2021 • 7 min read
What is the Inbound Marketing Funnel? (+ Examples)
July 26, 2021 • 7 min read
How Can the StoryBrand Framework Be Used for Inbound Marketing?
July 21, 2021 • 6 min read
I’m a word-of-mouth business: How can inbound marketing help me grow?
July 20, 2021 • 5 min read
5 ways you can use the StoryBrand framework to make a better website
June 14, 2021 • 5 min read
9 ways to get the most out of IMPACT+ in 10 minutes a day
June 4, 2021 • 8 min read
Inbound Marketing vs. Outbound Marketing in 2021: Which is Better?
May 18, 2021 • 10 min read
Green energy marketing strategy: The DIY approach to getting more customers
May 17, 2021 • 9 min read
Who Should Use Inbound Marketing?
March 9, 2021 • 9 min read
What is the Inbound Marketing Methodology? (Updated for 2021)
March 3, 2021 • 17 min read
How Much Does Inbound Marketing Cost?
February 26, 2021 • 11 min read
How to manage your online reputation and reviews in today's marketplace [Free IMPACT+ Course]
January 28, 2021 • 6 min read
Marcus Sheridan: 'Virtual Sales Can Work in Any Industry'
December 14, 2020 • 4 min read
New Pinterest weighted ads have better CX customization
December 8, 2020 • 3 min read
7 Inbound Marketing Strategy Mistakes that Will Cost You in 2021
December 3, 2020 • 8 min read
4 simple inbound marketing tips that will get you big results in 2021
December 2, 2020 • 6 min read
Why You Need a Content Manager On Your Digital Marketing Team [+ Video]
November 5, 2020 • 9 min read
Inbound Marketing vs. Content Marketing: What's the Difference? 
October 28, 2020 • 9 min read