Back to Learning Center
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2021

Read it now Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
The Ultimate Inbound Marketing Strategy Playbook 2021
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2021
Covers-FINAL

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

A Productive and Successful Trade Show Needs to be Remarkable

By John Bonini

John Bonini also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2021.

A Productive and Successful Trade Show Needs to be Remarkable Blog Feature

 The foundation of making your trade show inbound is creating a unique campaign that is built around the show itself. You want to come up with something new, remarkable, exciting and fresh.

What’s everyone else expected to do at the trade show? Don’t do that.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2021

You need to stand out at thetrade show among the other businesses. There will be rows upon rows of other vendors, all with similar booth setups. Sure, there’ll be a company logo. A table with some smiling faces handing out pamphlets and key chains. How cool. And boring.

The biggest question you want to ask yourself is, how can you grab someone’s attention, and be the one that everyone is left talking about?

Here’s how you can be more remarkable at your next trade show.

Be More Remarkable at Your Next Trade Show

Flag Item

Do you remember the company that was handing out branded pens and key chains?

Well…neither does anyone else.

Do we really need another branded key chain? Of course not.

You want your flag item to be the talk of the trade show, but also, you want it to tie in to the overall campaign you’re executing at the trade show.

For instance, we recently attended a trade show where the overall theme centered on becoming a “Marketing Rockstar.” Our cool flag item? Foam fingers in the form of the “rock horns.”

As you can imagine, these aren’t easy to conceal. As a result, a large volume of traffic was driven to the booth looking for these foam fingers. It created buzz. It started conversations. It was different.

Your flag item is a great way to start a meaningful conversation with attendees. Don't miss the opportunity to engage and interact with those individuals because you decided to take the branded key chain route.

Most importantly; it worked.

Wardrobe

If you’re looking to stand out among the other vendors, it’s also important to consider not dressing like them.

Suits. Ties. Dress shoes. They’re everywhere. Most trade shows look like an advertisement for Mens Warehouse.

Coordinate your wardrobe with your marketing campaign. It gives your passersby a reason to look at you and ask why you’re dressed like that, and gives you a chance to talk about your campaign. It makes you more approachable. Instead of going to them, they’re coming to you. That’s inbound marketing.

Keep it consistent for everyone who attends from your company. Everyone should match. Consistency is impressive as long as it stands out.

HubSpot does bright orange tracksuits at their tradeshows.  If your industry supports it, stand out. Be different.

As marketing expert Seth Godin says, “playing it safe is risky.

Booth

This may sound silly, but at your next trade show, try making your booth….not a booth.

Focus on creating an experience. Create a centerpiece or something that your visitors can interact with.

Set it up different than everyone else, and make it a place that people will want to be. Again, this should all tie in to the campaign that your trade show is built around.

Covers-FINAL
Covers-FINAL

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2021

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Event Marketing
Published on June 27, 2013

Recent Articles

8 ways to make your virtual presentation memorable and engaging

By Stephanie Baiocchi on January 20, 2021
10 min read

6 powerful trade show budget alternatives to drive growth in 2021

By Liz Moorehead on December 22, 2020
7 min read

7 tips for effective virtual event speaker guidelines (examples and best practices)

By Stephanie Baiocchi on December 21, 2020
8 min read

5 best virtual event software options for businesses and brands

By Stephanie Baiocchi on November 30, 2020
11 min read

COVID-19 made them a necessity, but virtual events are here to stay

By Eric Choma on October 1, 2020
5 min read

How to find and manage speakers for your virtual events

By Stephanie Baiocchi on August 21, 2020
8 min read

How long does it really take to plan a successful virtual event?

By Stephanie Baiocchi on July 27, 2020
9 min read

What does a virtual event sponsorship actually look like?

By Nick Bennett on July 16, 2020
7 min read

8 best virtual digital sales and marketing events in 2020

By Connor DeLaney on June 22, 2020
7 min read

How much does a virtual event consultant cost?

By Stephanie Baiocchi on June 10, 2020
5 min read

Virtual summits and the future of business events in a post-COVID-19 era [Infographic]

By Melanie Moore on May 31, 2020
3 min read

Without COVID-19 vaccine, most marketers won't attend in-person conferences in 2020 (I doubt they're alone)

By Liz Moorehead on May 14, 2020
4 min read

What a best-in-class virtual events team looks like (recommended roles + examples)

By Stephanie Baiocchi on May 12, 2020
10 min read

How to promote a virtual event (our 8 best tips and strategies)

By Kristen Harold on May 7, 2020
9 min read

Virtual event planning: How we took a 3,000-person virtual sales and marketing event from idea to reality [Interview]

By John Becker on April 30, 2020
8 min read

Struggling with event sponsorships? This is likely why

By Nick Bennett on March 11, 2020
4 min read

"How Oli Billson Has Driven $1 Million+ In Revenue From 5 Small Events" (Inbound Success Ep. 92)

By Kathleen Booth on May 27, 2019
30 min read

How to Drive Hundreds of Webinar Registrations [Case Study]

By Jen Barrell on May 9, 2019
7 min read

How to Create an Event Marketing Strategy from Scratch [Template]

By Jen Barrell on April 6, 2019
4 min read

4 Simple Reasons Why Your Event Sponsorship Will Fail

By Vin Gaeta on April 5, 2019
5 min read

Google Maps May Soon Let Businesses Create & Share Public Events

By Arielle Gnann on April 1, 2019
2 min read

Use Text-to-Subscribe at Live Events to Supercharge Your Email Marketing

By Sam Schrup on January 10, 2019
6 min read

The 3 Stages of Successful Live Event Marketing (& Tips for Nailing Each)

By Melanie Collins on December 21, 2018
9 min read

You’re Thinking About the ROI of Sponsorships All Wrong. Here’s the Reality.

By Vin Gaeta on September 24, 2018
8 min read

4 Questions That’ll Make or Break Your Event Marketing Plan

By Jen Barrell on August 6, 2018
5 min read