IMPACT Inbound Marketing Agency]

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.


Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.


HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free Assessment: How does your sales & marketing measure up?

Close Bottom Left Popup Offer

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
John Bonini

By John Bonini

Jun 27, 2013


Event Marketing
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
Event Marketing

A Productive and Successful Trade Show Needs to be Remarkable

John Bonini

By John Bonini

Jun 27, 2013

A Productive and Successful Trade Show Needs to be Remarkable

 The foundation of making your trade show inbound is creating a unique campaign that is built around the show itself. You want to come up with something new, remarkable, exciting and fresh.

What’s everyone else expected to do at the trade show? Don’t do that.

You need to stand out at thetrade show among the other businesses. There will be rows upon rows of other vendors, all with similar booth setups. Sure, there’ll be a company logo. A table with some smiling faces handing out pamphlets and key chains. How cool. And boring.

The biggest question you want to ask yourself is, how can you grab someone’s attention, and be the one that everyone is left talking about?

Here’s how you can be more remarkable at your next trade show.

Be More Remarkable at Your Next Trade Show

Flag Item

Do you remember the company that was handing out branded pens and key chains?

Well…neither does anyone else.

Do we really need another branded key chain? Of course not.

You want your flag item to be the talk of the trade show, but also, you want it to tie in to the overall campaign you’re executing at the trade show.

For instance, we recently attended a trade show where the overall theme centered on becoming a “Marketing Rockstar.” Our cool flag item? Foam fingers in the form of the “rock horns.”

As you can imagine, these aren’t easy to conceal. As a result, a large volume of traffic was driven to the booth looking for these foam fingers. It created buzz. It started conversations. It was different.

Your flag item is a great way to start a meaningful conversation with attendees. Don't miss the opportunity to engage and interact with those individuals because you decided to take the branded key chain route.

Most importantly; it worked.


If you’re looking to stand out among the other vendors, it’s also important to consider not dressing like them.

Suits. Ties. Dress shoes. They’re everywhere. Most trade shows look like an advertisement for Mens Warehouse.

Coordinate your wardrobe with your marketing campaign. It gives your passersby a reason to look at you and ask why you’re dressed like that, and gives you a chance to talk about your campaign. It makes you more approachable. Instead of going to them, they’re coming to you. That’s inbound marketing.

Keep it consistent for everyone who attends from your company. Everyone should match. Consistency is impressive as long as it stands out.

HubSpot does bright orange tracksuits at their tradeshows.  If your industry supports it, stand out. Be different.

As marketing expert Seth Godin says, “playing it safe is risky.


This may sound silly, but at your next trade show, try making your booth….not a booth.

Focus on creating an experience. Create a centerpiece or something that your visitors can interact with.

Set it up different than everyone else, and make it a place that people will want to be. Again, this should all tie in to the campaign that your trade show is built around.

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.