Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Read the Guide Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center_grey__Free Courses and Certifications.svg

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Guide
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Are you "Dating" an Outbound Marketer? – Funny Pic of the Week

By John Bonini

John Bonini also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

Are you "Dating" an Outbound Marketer? – Funny Pic of the Week Blog Feature

 

Outbound marketerHow annoying would it be to go on a date where the other person did nothing but talk about themselves the whole time?


I mean...the whole time. Imagine that they didn't ask a single question about you or show any interest in anything you had to say or what you're looking

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

for.


Just take a look at this pic courtesy of HubSpot and you'll get a pretty good idea. This is what it would be like to "date" and outbound marketer.


And when I say, date, I mean rely on outbound marketing methods to execute your marketing campaign. Your prospects and consumers would feel much like that poor woman in the picture. Direct mail, cold calling, newspaper advertisements, HEY!, is anyone going to engage with me here or ask me what my goals and challenges are?


Of course they will. They're called inbound marketers.


Why the Shift Away from Outbound Marketers?


The answer here is pretty simple; consumers have gotten so much smarter thanks in large part to advances in technology.



    • Those cold calls? Thanks to called ID, we don't even have to answer the phone only to hang up on them anymore.

    • Newspaper ads? Well, thanks to 24-hour TV news stations and free online versions of the newspaper, subscriptions have plummeted.

    • TV commercials? Thanks to TiVo and On Demand, we don't even have to watch them anymore.

    • Direct mail? Well, people still get them, but thanks to all these advances in technology, our tolerance for them has greatly decrease, resulting in more "straight-to-garbage" instances.


Why Inbound Marketing?


The problem with outbound marketing was always its inability to engage with prospects and consumers. While this may have never been an issue 20 years ago, thanks to the Internet and social media, it's now a huge deal.


Inbound marketing focuses on permission based marketing, not polluting your inbox and voicemail with unwanted solicitations.


So ask yourself, are you annoying potential customers with your outbound marketing techniques?


If you're interested in learning more about how Inbound Marketing can help your company generate more traffic and leads, give us a call at IMPACT and learn how we can help!

The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Just for Fun
Published on September 1, 2012

Recent Articles

Avoid the summer slump in business: 4 tips to keep your metrics hot
June 1, 2021 • 5 min read
The psychological meaning of shapes in logo design [Infographic]
April 17, 2021 • 1 min read
The 17 best internet easter eggs you've got to see in 2021
April 4, 2021 • 5 min read
13 out of office message examples to steal for your next vacation
December 23, 2020 • 9 min read
13 international business superstitions to know in a diverse global market
November 13, 2020 • 4 min read
49 Office-friendly Halloween Costumes for Marketers and Tech Fans
October 10, 2020 • 7 min read
The most relatable challenges of working from home during COVID-19, as told through memes
May 23, 2020 • 3 min read
International Women's Day: 14 remarkable women who inspire and motivate
March 9, 2020 • 6 min read
100 leadership quotes to make you a better manager this year
January 3, 2020 • 7 min read
Wait, WHAT happened? 8 top news stories from 2019
January 2, 2020 • 5 min read
Best of the best: Our top 19 marketing articles and trends from 2019
December 30, 2019 • 5 min read
5 best marketing books you might have missed in 2019
December 27, 2019 • 8 min read
11 holiday gifts for the digital marketers in your life
December 13, 2019 • 4 min read
#IMPACTTurns10: A decade by the numbers [infographic]
November 28, 2019 • 2 min read
22 weird Thanksgiving stock photos every marketer can appreciate
November 28, 2019 • 2 min read
17 IMPACT content statistics that were 10 years in the making [#IMPACTTurns10]
November 15, 2019 • 3 min read
The 8 Best Branded April Fools' Pranks of 2019
April 1, 2019 • 5 min read
17 Best of 2018: Our Top Marketing Articles From A Whirlwind Year
December 31, 2018 • 5 min read
6 Outrageous Campaigns That Prove Even Marketers Can’t Wait for the Royal Wedding
May 18, 2018 • 4 min read
How Marketers Get Lucky on St. Patrick’s Day with $5.9B Being Spent! [Infographic]
March 17, 2018 • 1 min read
Valentine Spending: Stats for Planning a Lovable Last-Minute Campaign! [Infographic]
February 11, 2018 • 1 min read
21 Websites That Will Change Your Life as a Digital Marketer Forever
December 31, 2017 • 6 min read
Best of 2017: Our Top 17 Marketing Articles From the Past Year
December 27, 2017 • 3 min read
Santa Meets Cyber: Surprising Trends for the 2017 Holiday Season [Infographic]
December 24, 2017 • 1 min read
How Inbound Marketing Grew My Spotify Playlist Following
October 12, 2017 • 5 min read