Main Topic: “Creating an Online Community Using Social Groups”
Before we dig in, start thinking about how the things we’re talking apply to your company. If you have any challenges or questions that you want us to address, a leave comment or send us an email to firstname.lastname@example.org. We’ll get to as many as we can either at the end of the show or during next week’s episode.
Problems many companies face (why a community?):
Misconnections with email / social profiles
Lack of consistent human connection
Lack sense of community of customers and brand fans
Reasons to create an online community
Able to get more members of your company involved and answering questions asked by your audience.
Stronger connecting to your audience
Humanizes the brand in a digital way
Channel for idea generation/feedback
Nurtures prospects in a differentiated way
Challenge members to stretch themselves to hit new goals and hold each other accountable
About IMPACT Elite: Purpose, Vision, Growth
Purpose: IMPACT Elite is a community of IMPACT fans, clients, IMPACT Liveattendees, and amazing marketers doing amazing things. The purpose of the community to help members stay connected, get questions answered and become better marketing leaders.
Our community is on Facebook, but that doesn't have to be the case for yours.
Platforms can also consist of LinkedIn, Slack, etc
How to create an online community
Who’s the leader
There has to be a leader, who cares about the group and can make sure that it's a valuable community.
Define the purpose/differentiators…. make sure it’s clear
How can you build it into your product?
Is this a “marketing thing” or a truly supported company initiative?
Set some guidelines for posting
Invite your truest fans, get feedback, prototype
Get on a regular publishing schedule
Get routine in inviting..
How can your members invite more people?
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Join Us Next Week! Topic:5 Reasons Your Inbound Marketing is Failing
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