Free Assessment: How does your inbound marketing measure up?

Get Started
Close

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started
inbound-marketing-strategy-playbook-cover

Free Assessment:

Dropbox is Stepping Up Its Productivity & Collaboration Game for Users

By Melanie Moore

Dropbox is Stepping Up Its Productivity & Collaboration Game for Users

If you think of Dropbox as simply a cloud-storage platform to store and share files, think again.

Last week, VentureBeat announced Dropbox would now offer time-stamped commenting to allow to enable collaborative video editing.

Then, follow that up with this week’s announcement that they intend to purchase HelloSign to allow for document workflow and e-signatures, and it clear that Dropbox is trying to make a play for a bigger piece of the productivity market.

Why is This Exciting News?

1. Video Editing Made Easy

Dropbox previously allowed you to post comments as feedback on video files but you would have to note specific details like the timestamp you needed modified.

Now, you will be able to post a comment that links directly to a point in the video without leaving Dropbox. This will make desired modifications and feedback very clear to explain and alleviate some of the back and forth that may have occurred prior to this feature.

Dropbox time-based commenting video example

You will also have the ability to tag a person to notify them of the comment or edit. This will give them an immediate notification and save you the time of having to let them know you have left them some feedback.

Overall, this new feature will make collaborating on raw video files more efficient, timely and clear for all parties involved.

2. Workflow Capabilities

HelloSign launched their workflow product, HelloWorks, back in 2017 and what they have built to simplify processes that involve complex forms is something that Dropbox found aligned with their long-term goals.

Dropbox’s SVP of engineering, Quentin Clark has stated that it is too soon to say how the acquisition with HelloSign will benefit users past the storage extensions as this point but there are a lot of capabilities to be explored.

Users can expect to see improvements with extended storage capabilities as well as other new features that will be made possible with their extensive APIs.

3. E-Signatures

Allowing for e-signature capability, meaning the digital signing of documents, will mean that files can be shared and signed all in the same place.

This has been largely helpful in many industries including Real Estate and Insurance because of the large quantity of paperwork involved in their deals and processes.

In the past, people may have had to take off from work to go to an office to sign paperwork in person but with e-signature capability, they can do this digitally over email.

This greatly streamlines the closing process and lessens some issues created by location.

So When is All This Happening?

The great news is that the ability for time-based commenting on video files is already up and running and the HelloSign deal is expected to happen very quickly in Q1.

The deal is happening for a hefty price tag of $230M which shows that Dropbox is serious about this investment and truly believes in the benefits it will bring to its users.

It is too soon to know all the benefits that Dropbox users will see down the road with this new acquisition but it looks like there are great things in store for marketers.

If you are looking for ease of video editing collaboration, long-term storage solutions, ease of complex form processes and e-signature capability Dropbox may be the perfect tool for you.

Marketers should also keep an eye on the future. As these two companies meld together there is no doubt there will be more benefits for its users to look forward to.

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Topics:

Careers in Inbound
Published on January 29, 2019

Recent Articles

Want to Grow Your Business? Start by Growing Your People
November 30, 2022 • 4 min read
The Modern Career Path: 8 Sales and Marketing Pros Explain How They Got Here
October 17, 2022 • 7 min read
12 Tips for Improving Team Communication in Every Workplace [Infographic]
October 13, 2022 • 5 min read
13 Women in Marketing, Sales, and Business You Need to Follow
March 12, 2022 • 9 min read
11 Books Every Black Sales and Marketing Professional Should Read in 2022
March 5, 2022 • 10 min read
24 ways to make the most out of your next virtual event as an attendee
March 19, 2021 • 12 min read
21 Women on What It’s Like to Work in Marketing (Original Research)
March 2, 2021 • 9 min read
Buyer beware: Why you should be skeptical of a free HubSpot or website audit
February 23, 2021 • 4 min read
Video Sales & Marketing World: a guide for videographers and content managers
December 3, 2020 • 6 min read
How to run a virtual event (checklist, tips, and examples)
November 17, 2020 • 20 min read
Content Creation Bootcamp: Who should really be attending?
October 12, 2020 • 5 min read
How to handle negative thoughts and emotions at work [Infographic]
October 4, 2020 • 4 min read
What's Happenin' in IMPACT+ (September 2020)
September 29, 2020 • 5 min read
INBOUND 2020: 9 forward-thinking sessions you’ll need to succeed in 2021
September 15, 2020 • 5 min read
Why sales pros need to attend HubSpot Training Day (and the sessions you won’t want to miss)
September 14, 2020 • 6 min read
My HubSpot Training Day agenda for content managers (on October 27)
September 11, 2020 • 4 min read
HubSpot Training Day: If you're a digital marketer here's your custom agenda
September 10, 2020 • 8 min read
IMPACT+ vs HubSpot Academy: a Head-to-Head Digital Marketing Training Comparison
August 21, 2020 • 5 min read
The underrated power of introverts [TED Talk video]
August 16, 2020 • 3 min read
Circa (née EventGeek) launches a marketer-friendly tool for virtual events
August 7, 2020 • 5 min read
Virtual peer groups vs roundtables vs masterminds: Which is right for you?
August 6, 2020 • 7 min read
The 3 best online digital marketing courses for 2020
July 31, 2020 • 8 min read
Pandemic guilt: What it is and how to address it in the workplace
July 22, 2020 • 3 min read
Why growing as a specialist often doesn't mean scaling the ladder [Interview]
July 1, 2020 • 6 min read
8 best virtual digital sales and marketing events in 2020
June 22, 2020 • 7 min read