Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close

The underrated power of introverts [TED Talk video]

The underrated power of introverts [TED Talk video] Blog Feature

August 16th, 2020 min read

Whether or not we notice it throughout our lives, so many of our experiences are geared towards supporting extroverted people over introverted people.

From my own point of view, as I’m sure with many others, it always seemed like extroverts were praised more, listened to more, and even liked more to some extent. 

In her TED talk, "The Power of Introverts," Susan Cain tries to shift our mindsets about introverts, stating that we all need to “appreciate the introvert inside of us.”

Susan Cain’s story

Cain starts her talk by telling a story about her experience at summer camp as a child.

Being highly introverted and a self-admitted bookworm, she showed up to camp prepared (and excited) to read through the pile of books she brought with her. 

When her camp counselor noticed her preference to read by herself, she told Cain that “we should all work really hard to be outgoing.” 

Not wanting to disappoint the camp counselor, she put her books away for the rest of the summer. 

Determined to prove that she could be as bold and assertive as an extrovert as she got older, she put her dream of being a writer aside and decided to become a Wall Street lawyer instead.

(Sounds like a perfect fit for an introverted person, right?). 

She explains that many introverts feel this need to prove something to themselves and others, even if it means putting themselves in a “zone of stimulation” that isn’t where they’re comfortable. 

Cain notes what a shame this is.

She elaborates throughout the rest of her talk about how valuable it is to let introverts be themselves to foster maximum creativity, innovation, leadership, and so much more.

Not only is this a loss for the person, but for their coworkers, neighbors, and overall community as well.

What is an introvert?

I believe that many people (myself included) have a misconception about what makes someone an introvert. 

Contrary to popular belief, introversion is different from being shy.

Shyness, Cain explains, is about “fear of social judgement.”

Instead, introversion or extroversion come down to how a person responds to stimulation, especially in social settings.

Introverts tend to thrive in quiet situations, while extroverts crave the opposite, tending to thrive with large amounts of stimulation. 

Cain states that “When it comes to creativity and leadership, we need introverts doing what they do best,'' but they can only do this when put in the “zone of stimulation” that is right for them.   

Unfortunately, so many of our important institutions are currently designed for extroverts.

The growing popularity of open workplaces, for example, puts more people in an environment of constant stimulation.

With anywhere from a third to a half of the population being made up of introverts, it would make sense for companies to cater to their ideal working situations as well. 

At IMPACT, while we have an open workspace, we also have a number of meeting rooms, private phone booths, lounge areas, and the option for our employees to work remotely.

Ideally, this gives our employees the ability to choose the environment where they will be the most productive. 

Introverted leaders

Although introverts are often passed over for leadership positions, Cain references studies proving that introverted leaders often deliver better outcomes than extroverts do.

While introverted leaders are more likely to allow people to take ideas and run with them, extroverted leaders often get so excited about their own ideas they discourage people from introducing additional thoughts. 

Some examples of well-known introverted leaders include Eleanor Roosevelt, Rosa Parks, and Mahatma Gandhi.

These are people who are known for being very good at exchanging and advancing ideas, while also having a “serious streak of introversion in them,” according to Cain.

The more freedom and support we give introverts to be themselves, the more likely they are to come up with their own unique solutions to problems.

Culturally, we just haven’t gotten there yet. 

What can we do?

Cain has three important calls to action for us. However, before she lists them off in her talk, she calls the audience’s attention to a suitcase that has been on the stage the whole time. 

Opening up the suitcase, she reveals all of the books that she brought with her on this particular trip, why she chose them, and why they meant something to her and her journey to where she is today. 

These stories guide her into relaying her three points: 

  1. Stop the madness for constant group work. Basically, don’t force people into extroverted settings. Allow them some time to think by themselves before forming a group. Casual and chatty exchanges are great for both introverts and extroverts and should be encouraged. 
  2. Go to the wilderness. We could all use some time to unplug and get into our own heads a little more often. 
  3. Take a good look at what’s inside your own suitcase. Take those things out every chance you get and show who you are. Open up your suitcases to let everyone else see. 

Taking these stories and calls to action, think about your own ideal “zone of stimulation,” and whether or not your environments and decisions are setting you up for success.

The more you listen to and follow your own gut feelings, the better the payoff in the end.

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE