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Stephanie Baiocchi

By Stephanie Baiocchi

Mar 23, 2018


Inbound Marketing
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Inbound Marketing

Experimentation, Truth and Data Privacy (The IMPACT Show Ep. 44)

Stephanie Baiocchi

By Stephanie Baiocchi

Mar 23, 2018

Experimentation, Truth and Data Privacy (The IMPACT Show Ep. 44)

Ithis week's episode of The IMPACT Show, Nick and I hosted the show live from IMPACT HQ in Connecticut. 

Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes below as well as the recording.

Enjoy and make sure to share! 

Like what you saw? Make sure to subscribe to email reminders and give us a review on iTunes.

Have feedback or questions? We’d love to hear it. Comment on this blog or email us at

IMPACT Updates

We're all here for team week in the office and are spending some time together. From group dinners to bonding games, we're definitely making the most of our time together.

We also got to see some of our own in action. George B Thomas and Zach Basner did a video workshop for both IMPACTers and some local friends as well. 

This week was also the first week of Website Throwdown with our new hosts Jessie-Lee and Kristin

Next Week's Webinar

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What Marketers Be Talkin' 'Bout

Where we go over what you're saying in IMPACT Elite.

IMPACT Elite is a community of over 2,400 passionate inbounders looking to help other marketers (and sales and customer success people) succeed. We’d love for you to join us! 

We’d love for you to join us! Go to or just search the IMPACT Elite Group on Facebook and request to join. 

Member Cristian Shirilla shared a video!

I asked the other day if anyone was incorporating video into the sales process. Christian said: “This video, in particular, has been assigned to leads as it addresses problems with (what they do!) fiberglass pools and provides the solutions as well. The video is based on a high performing article written back in 2010. So we knew the information was highly sought after by consumers. Just one example of our work. Would love to see what others are doing." Check out his video in Elite.

So what else is happening in Elite?

Member Jennifer Goode posted: Trend alert!⚡️I’m starting to see “Start Here” in site architectures everywhere! As we plan redesigns for ourselves and our clients, what problems does this functionally solve? What are the primary measurements of success and it impacts` on SEO metrics and conversion? Is this functionality “right” for everyone. Check out her discussion here in Elite.

Elite Member Highlight!

I wanted to give a special shout out this week to Elite member Kaitlyn Casso. She is great in Elite but also came to our video marketing workshop!

Digital Marketing News

Where each week, we share one thing from the world of digital marketing that caught our eye.

Marketing Dive: Google commits $300M to new initiative supporting publishers, quality journalism

"The effort includes programs to fight the spread of misinformation online and also bolster news outlets' revenue streams via a subscription tool."

CNET: Cambridge Analytica and Facebook

With all the recent news about Facebook and Cambridge Anatlyica, a lot of people are considering deleting their accounts. Since we're all pretty active on Facebook we asked in Elite this week if anyone was considering deleting their Facebook accounts. I'm working on a blog post and video so stay tuned for our next update.

Next Steps:

We would love your comments! Feel free to send us an email or comment on the Facebook thread. 

If you really liked it, please give us a 5-star review on iTunes. 

We're going to IMPACT Elite to ask what you want us to talk about, so jump in on the post there.

Join Us Next Week! 

We'll be back again next but at our *NEW* date and time: Friday, March 30th at 11:00 AM ET. Mark your calendars! 

Until next time...we'll see you in Elite!

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