Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Course: Fundamentals of Social Media Marketing

Start the Course
Close
Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing
Start the Course
Fundamentals of Social Media Marketing
Free Social Media Course
View Fundamentals of Social Media Marketing
Fundamentals of Social Media Marketing

Free Course:

Learn how to use social media to successfully drive awareness and engagement for your business

In this free course, you’ll learn:

  • How to choose the right social platforms for your business
  • Basic best practices for different social media channels
  • B2B vs. B2C practices on social media

Facebook Graph Search: How to Improve Your Company Page to Rank High

By Katie Coelho

Katie Coelho also recommends this free course, Fundamentals of Social Media Marketing.

Facebook Graph Search: How to Improve Your Company Page to Rank High

So just over two weeks ago, Facebook Graph Search was announced. There's been rumors going around about exactly how companies can reach the top of searches when it's released to the public.

This new type of search may be comparable in importance of Google to your company, if not more important. Graph Search is

Free Course: Fundamentals of Social Media Marketing

relationship based... so when you use Graph Search, Facebook tells your friends that have interacted with a page. The reason this may be more important than Google is because your company gains merit from friends.

A regular Google search lists the websites that best fit your search (considering SEO). There may be reviews somewhere out there for a company, but from random people the searcher doesn't know. On Facebook, the searcher can see what specific friends of yours have interacted with company or place. Wouldn't you trust your friends' opinions more than random people?

The unfortunate part about graph search for companies is that the search will be unique for every person based on their relationships with others. Top Results that appear are there if the searcher's closest friends have interacted with them.

Searches that do not depend on your friends (where your friends have not connected with), like "restaurants in Paris near the Eiffel Tour", will have different qualifications to rank high.

So how can you improve your page right now to prepare for the roll-out of Facebook Graph Search?

Filter the Information You Share

Your Info

The first step is to have a Facebook page (duh). Then, make sure your information is all updated and correct, and fill out all empty fields. Your category and sub-categories will be important to Graph Search to identify what type of company you are. The more detailed and specific you are about your company, the easier it will be for people to find you.

Include your web address on your page, so people will be able to find more information about you if they want to. Your about section will also help the search define who you are.

Another important part you should include on your page is your physical address. When people search for things in a certain area, you want to make sure you show up. Verify that Facebook acknowledges your address (including a map) to ensure you will appear in a location search.

Your Content

Share content directly on your page. Facebook says that sharing pictures, and information straight to your page will show up in searches. Although HootSuite is extremely helpful to manage and schedule tweets, for right now, Facebook says that an organic post will appear in search results better.

Strengthen Connections

Photo Tags

Check the box that allows people to tag photos at your company. This will improve your interactions with people. If your company is a restaurant, someone that searched and found you in graph search can click a button to see people's photos that have been tagged at your place. This is yet another way for people to connect with you and learn more about you.

Likes

Although it hasn't specifically been stated, more likes on your page may improve your chances of ranking high. The more people that like a page, the more people will trust your company. They will be more inclined to be interested, or even like your page themselves. After someone has liked your page, you can know more information about them (and improve your marketing). Remind people to like your page at your physical location, on your website, or other social media sites.

Check-Ins

Again, it hasn't been stated, but check-ins may help you rank higher. The least it will do is improve your company image if someone comes across your page. There are a couple ways to increase your number of check-ins. First try reminding people to check-in... that's pretty simple. If you want even more, try running deals for customers, like a percentage off their total if they check-in. Incentives will work too. By making your deals time sensitive, a higher amount of people will check-in in a shorter amount of time.

Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing
Start the Course
Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing

Learn how to use social media to successfully drive awareness and engagement for your business

In this free course, you’ll learn:

  • How to choose the right social platforms for your business
  • Basic best practices for different social media channels
  • B2B vs. B2C practices on social media

Topics:

Social Media Marketing
Published on February 1, 2013

Recent Articles

How To Build an Effective Instagram Video Marketing Strategy
April 30, 2022 • 12 min read
ICYMI: Digital Marketing News Update for July 26, 2021
July 26, 2021 • 6 min read
ICYMI: Digital Marketing News Update for July 19, 2021
July 19, 2021 • 6 min read
How Facebook's news feed algorithm works and prioritizes content
July 14, 2021 • 4 min read
ICYMI: Digital marketing news update for July 12, 2021
July 12, 2021 • 5 min read
Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust
July 7, 2021 • 4 min read
ICYMI: Digital marketing news update for July 6, 2021
July 6, 2021 • 5 min read
ICYMI: Digital marketing news update for June 28, 2021
June 28, 2021 • 6 min read
ICYMI: Digital marketing news update for June 21, 2021
June 21, 2021 • 5 min read
ICYMI: Digital marketing news update for June 14, 2021
June 14, 2021 • 6 min read
ICYMI: Digital marketing news update for June 7, 2021
June 7, 2021 • 6 min read
ICYMI: Digital marketing news update for May 24, 2021
May 24, 2021 • 6 min read
Best times to post on social media in 2021 (new data)
May 19, 2021 • 4 min read
ICYMI: Digital marketing news update for May 17, 2021
May 17, 2021 • 5 min read
ICYMI: Digital marketing news update for May 10, 2021
May 10, 2021 • 6 min read
ICYMI: Digital marketing news update for May 1, 2021
May 1, 2021 • 3 min read
Twitter fails to buy Clubhouse, whose creators can now make money... so what?
April 8, 2021 • 6 min read
Marketers, Facebook Analytics will be no more on June 30, 2021
April 2, 2021 • 2 min read
7 Best Social Media Management Tools (+ Video)
March 26, 2021 • 12 min read
12 ways you're totally blowing your business social media strategy
March 24, 2021 • 11 min read
Twitter teases Super Follows, Communities; undo send tweet still a rumor
March 11, 2021 • 4 min read
LinkedIn adds new 'Products' highlight tab on company pages
February 25, 2021 • 2 min read
54 jaw-dropping social media statistics for businesses [New for 2021]
February 23, 2021 • 8 min read
Facebook video best practices: what you need to know to grow your video presence
February 16, 2021 • 9 min read
27 best digital marketing news sites
January 26, 2021 • 7 min read