Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
Navigation_8_2021_flywheel

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Optimization

Website Design & Optimization
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close

Facebook Graph Search: How to Improve Your Company Page to Rank High

Facebook Graph Search: How to Improve Your Company Page to Rank High Blog Feature

February 1st, 2013 min read

So just over two weeks ago, Facebook Graph Search was announced. There's been rumors going around about exactly how companies can reach the top of searches when it's released to the public.

This new type of search may be comparable in importance of Google to your company, if not more important. Graph Search is relationship based... so when you use Graph Search, Facebook tells your friends that have interacted with a page. The reason this may be more important than Google is because your company gains merit from friends.

A regular Google search lists the websites that best fit your search (considering SEO). There may be reviews somewhere out there for a company, but from random people the searcher doesn't know. On Facebook, the searcher can see what specific friends of yours have interacted with company or place. Wouldn't you trust your friends' opinions more than random people?

The unfortunate part about graph search for companies is that the search will be unique for every person based on their relationships with others. Top Results that appear are there if the searcher's closest friends have interacted with them.

Searches that do not depend on your friends (where your friends have not connected with), like "restaurants in Paris near the Eiffel Tour", will have different qualifications to rank high.

So how can you improve your page right now to prepare for the roll-out of Facebook Graph Search?

Filter the Information You Share

Your Info

The first step is to have a Facebook page (duh). Then, make sure your information is all updated and correct, and fill out all empty fields. Your category and sub-categories will be important to Graph Search to identify what type of company you are. The more detailed and specific you are about your company, the easier it will be for people to find you.

Include your web address on your page, so people will be able to find more information about you if they want to. Your about section will also help the search define who you are.

Another important part you should include on your page is your physical address. When people search for things in a certain area, you want to make sure you show up. Verify that Facebook acknowledges your address (including a map) to ensure you will appear in a location search.

Your Content

Share content directly on your page. Facebook says that sharing pictures, and information straight to your page will show up in searches. Although HootSuite is extremely helpful to manage and schedule tweets, for right now, Facebook says that an organic post will appear in search results better.

Strengthen Connections

Photo Tags

Check the box that allows people to tag photos at your company. This will improve your interactions with people. If your company is a restaurant, someone that searched and found you in graph search can click a button to see people's photos that have been tagged at your place. This is yet another way for people to connect with you and learn more about you.

Likes

Although it hasn't specifically been stated, more likes on your page may improve your chances of ranking high. The more people that like a page, the more people will trust your company. They will be more inclined to be interested, or even like your page themselves. After someone has liked your page, you can know more information about them (and improve your marketing). Remind people to like your page at your physical location, on your website, or other social media sites.

Check-Ins

Again, it hasn't been stated, but check-ins may help you rank higher. The least it will do is improve your company image if someone comes across your page. There are a couple ways to increase your number of check-ins. First try reminding people to check-in... that's pretty simple. If you want even more, try running deals for customers, like a percentage off their total if they check-in. Incentives will work too. By making your deals time sensitive, a higher amount of people will check-in in a shorter amount of time.

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
The tools, education, and community you
need to master They Ask, You Answer.
Check it out
The tools, education, and community you need to master They Ask, You Answer.