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Free digital sales and marketing courses

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Video
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Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
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Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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Google & Facebook Apps Reach Over 80% of Mobile Users

Google & Facebook Apps Reach Over 80% of Mobile Users Blog Feature

October 10th, 2013 min read

 

Google & Facebook Apps Reach Over 80% of Mobile UsersWhat's the first thing you do when you're waiting for the train, your favorite TV show to start or just passing time? Besides checking your watch and finding a comfy seat, you probably pull out your smartphone.


It's practically attached to your hand. So, what exactly are you doing on your phone?


You most likely have an app open. What apps do you have on your phone? The average iPhone user has 44 apps on their device.


Which ones do you use everyday?


It's okay, I won't judge you. For me Facebook and Candy Crush Saga are at the top of the list. I don't know what it is about crushing candy, but I can't get enough.


One thing I didn't factor in to my list of everyday use apps is how often I use Google apps on my phone. Just like myself, using Google just comes naturally. I don't even notice when I'm using Google Maps or Gmail.


I don't know about you, but I must check my account on my iPhone at least every ten minutes. I don't want to miss something important.


The Reach and Impact of Apps for Mobile Users


Google Continues to Prevail


How often do you open Google apps in one day? I'm talking about Gmail, Google Maps, Google Chrome, Google Drive, Google +, etc. You no longer have the option of using just Gmail.


According to data from ComSource, 92% of smartphone owners use a Google mobile product. This statistic continues to display Google's dominance. Facebook is next in line with 85% of users and Yahoo after that with 83%.


After reading these stats I had to check my phone to see how many Google apps I have, and which ones I frequently use. I have 3 apps and my Safari homepage is set to Google.com.


They don't just offer a product allowing you to search online while on your mobile device. Google helps you engage and communicate with friends, family, colleagues and your audience.


As a marketer there should be an alarm going off in your head when you see these statistics. Now that Google has changed SEO, it's time to move away from keyword optimization. You shouldn't just throw a lot of keywords into your content to make it rank higher.


Google now ranks by consistency and the quality of your content.


Forcing the issue that businesses need to be blogging and creating premium content. Google also factors in that when someone does a Google search on a mobile phone, websites that are mobile optimized rank higher.


Don't Forget About Facebook


The better question might be, what social network aren't you engaging on? With over 1.15 billion active users, 85% of smartphone users have downloaded the Facebook app.


Facebook is a great place to broadcast your company and engage with your target audience. It is important to broadcast and promote your company's content and offers; however, it should be the only thing you do on Facebook.


Don't just regularly throw ads at them.


Make sure you are building relationships with your audience. Engage your consumers by asking them questions and creating discussions. Continually educate your audience by posting industry news and providing them with useful information.


If they're using your product or service, make sure they are getting the most out of it.


The Rise of Mobile Apps


Google continues to be a monopoly when it comes the Internet, now they are taking over our smartphones.


As a marketer it is important that you understand Google's changes and you're doing what's necessary to continue to use it to your advantage.

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