Back to Learning Center
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
Google Features

Google now testing short videos carousel in mobile SERPs

Not to be confused with Google Stories, this new test from Google comes in response to consumer demand for short-form content.

By Joel Waggener

Google now testing short videos carousel in mobile SERPs Blog Feature

Consumers’ insatiable appetite for short-form video has spawned Google to get in the game, search-wise. Google is now testing a new mobile search-dedicated carousel in the search engine results page (SERP) for short-form videos that will include TikTok and Instagram clips.

This expands upon a test feature launched by Google earlier this year that included a carousel of short videos within the personalized Google Discover tab — the personalized feed in the Google mobile app and on the left of the home screen on some Android devices.


This is not to be confused with Google Stories, introduced last year, which consisted of short-form videos created by Google’s online publishing partners.

🎓 Free IMPACT+ course: How to fully maximize your Google My Business listing

How do I see this fancy new search result?

Well you can’t really. Not yet at least. According to TechCrunch, “the feature is currently available in a limited way on the Google app for mobile devices and on the mobile web.” It will not appear alongside every current search query.

However, when Google does start rolling this out for more searches, it will be found by scrolling past the Google knowledge base box, top stories, twitter results, top results, images, videos and other content, like an about section. 

🔎 Related: Our ultimate Google Ads getting started guide

Who knows how long they will have the short video search result reside so low in the results, but while they test it, that’s where it is. 

Why now Google, why?

Google already has control over everything search, why do they need this?

This feature will allow a person searching for a video to stay on the Google platform and not be taken to the native app to view the video. A person can simply click on the video search result and it will open the web version. They will need to click the back button to get out - thereby remaining on Google. 

In other words “A Social Video Entertainment Mecha!”  At least, that’s what I’m guessing Google executives said in a boardroom at one point in time.  

Jason Linde, our Google Ads lead, chimes in:  

"Bettering our search experience is always worth caring about. Google is taking the steps to lean into what searchers want (short-form vids). Being able to see this now in our search versus discovery is the forward thinking we need, especially knowing the success Google saw in YouTube with how-to videos. 

Imagine being able to quickly jump right to a variety of quick videos on how to do something directly from your search.

I think this is something we will continue to see grow. People love short-form video and Google is smart for bringing this to the searchers journey. Adding to this experience only helps bolster Google as the forward thinking juggernaut they already are.”    

What does this mean for digital marketers?

Google has indexed video content for many years and partnered with Twitter in 2015 to index search results. Could Facebook or TikTok be next? As Google scales the product, it could be an interesting tool for indexing and surfacing top video content from social media.

Just like when Google rolled out Feature snippets, as digital marketers we started to learn how to optimize towards getting these in a better position or even shown at all. This would follow in those same footsteps. 

We will need to know how Google selects these videos and from where exactly. This would help clients (future and current) gain top of SERP real-estate. By understanding the why and what of Google rolling this out via search will only help in our clients growth (and our own company) if applicable. 

Obviously this might not work for everyone. The more we understand if certain verticals will fare better, the better we will be able to direct our clients.

Topics:

Google Features
Published on January 14, 2021

Recent Articles

Google: 'Here's how to prepare for the future private web'

By Liz Moorehead on July 16, 2021
4 min read

What the heck is going on with all the Google updates? (Content Lab, Ep. 54)

By Liz Moorehead on July 15, 2021
1 min read

ICYMI: Digital marketing news update for July 6, 2021

By Liz Moorehead on July 6, 2021
5 min read

ICYMI: Digital marketing news update for June 28, 2021

By Liz Moorehead on June 28, 2021
6 min read

ICYMI: Digital marketing news update for June 21, 2021

By Liz Moorehead on June 21, 2021
5 min read

Finally, Google page experience core update is rolling out

By Liz Moorehead on June 18, 2021
3 min read

ICYMI: Digital marketing news update for June 14, 2021

By Liz Moorehead on June 14, 2021
6 min read

What is a featured snippet? [Definition + Examples]

By Kevin Church on June 10, 2021
4 min read

ICYMI: Digital marketing news update for June 7, 2021

By Liz Moorehead on June 7, 2021
6 min read

Google June 2021 core update live, July core update coming

By Liz Moorehead on June 4, 2021
3 min read

ICYMI: Digital marketing news update for May 24, 2021

By Liz Moorehead on May 24, 2021
6 min read

ICYMI: Digital marketing news update for May 17, 2021

By Liz Moorehead on May 17, 2021
5 min read

ICYMI: Digital marketing news update for May 10, 2021

By Liz Moorehead on May 10, 2021
6 min read

Google confirms demise of Q&A search feature, Question Hub lives on

By Liz Moorehead on April 26, 2021
1 min read

Big Google algorithm update moved to June with new performance report

By Liz Moorehead on April 21, 2021
4 min read

Google: 'zero-click search' claims and data 'misleading'

By Liz Moorehead on April 5, 2021
6 min read

10 Google Analytics metrics you absolutely must track (updated)

By Magdalena Day on March 29, 2021
5 min read

Meet the new Google My Business review management view

By Liz Moorehead on March 20, 2021
2 min read

Google 'price drop' structured data for e-commerce can grab buyer eyes

By Melissa Smith on March 9, 2021
2 min read

Google Search Console now has news performance reports for publishers

By Kaitlyn Petro on January 18, 2021
3 min read

Google now testing short videos carousel in mobile SERPs

By Joel Waggener on January 14, 2021
2 min read

Google Question Hub beta available in US, here's what you need to know

By Vin Gaeta on January 11, 2021
2 min read

Google: Core Web Vitals can be impacted by 'noindexed' pages

By Kaitlyn Petro on December 26, 2020
4 min read

Google teases featured snippet update with multiple links

By Nick Bennett on December 14, 2020
2 min read

Google’s Mueller weighs in: Is the importance of exact match keywords decreasing?

By Kaitlyn Petro on November 18, 2020
2 min read