Free: Assessment Does your website build trust with buyers and bring in revenue?

Score My Website

Free: Assessment

Does your website build trust with buyers and bring in revenue?
Take this free 6 question assessment and learn how your website can start living up to its potential.
Score My Website

Free: Assessment

Google now testing short videos carousel in mobile SERPs

Not to be confused with Google Stories, this new test from Google comes in response to consumer demand for short-form content.

By Joel Waggener

Google now testing short videos carousel in mobile SERPs

Consumers’ insatiable appetite for short-form video has spawned Google to get in the game, search-wise. Google is now testing a new mobile search-dedicated carousel in the search engine results page (SERP) for short-form videos that will include TikTok and Instagram clips.

This expands upon a test feature launched by Google earlier this year that included a carousel of short videos within the personalized Google Discover tab — the personalized feed in the Google mobile app and on the left of the home screen on some Android devices.

This is not to be confused with Google Stories, introduced last year, which consisted of short-form videos created by Google’s online publishing partners.

🎓 Free IMPACT+ course: How to fully maximize your Google My Business listing

How do I see this fancy new search result?

Well you can’t really. Not yet at least. According to TechCrunch, “the feature is currently available in a limited way on the Google app for mobile devices and on the mobile web.” It will not appear alongside every current search query.

However, when Google does start rolling this out for more searches, it will be found by scrolling past the Google knowledge base box, top stories, twitter results, top results, images, videos and other content, like an about section. 

🔎 Related: Our ultimate Google Ads getting started guide

Who knows how long they will have the short video search result reside so low in the results, but while they test it, that’s where it is. 

Why now Google, why?

Google already has control over everything search, why do they need this?

This feature will allow a person searching for a video to stay on the Google platform and not be taken to the native app to view the video. A person can simply click on the video search result and it will open the web version. They will need to click the back button to get out - thereby remaining on Google. 

In other words “A Social Video Entertainment Mecha!”  At least, that’s what I’m guessing Google executives said in a boardroom at one point in time.  

Jason Linde, our Google Ads lead, chimes in:  

"Bettering our search experience is always worth caring about. Google is taking the steps to lean into what searchers want (short-form vids). Being able to see this now in our search versus discovery is the forward thinking we need, especially knowing the success Google saw in YouTube with how-to videos. 

Imagine being able to quickly jump right to a variety of quick videos on how to do something directly from your search.

I think this is something we will continue to see grow. People love short-form video and Google is smart for bringing this to the searchers journey. Adding to this experience only helps bolster Google as the forward thinking juggernaut they already are.”    

What does this mean for digital marketers?

Google has indexed video content for many years and partnered with Twitter in 2015 to index search results. Could Facebook or TikTok be next? As Google scales the product, it could be an interesting tool for indexing and surfacing top video content from social media.

Just like when Google rolled out Feature snippets, as digital marketers we started to learn how to optimize towards getting these in a better position or even shown at all. This would follow in those same footsteps. 

We will need to know how Google selects these videos and from where exactly. This would help clients (future and current) gain top of SERP real-estate. By understanding the why and what of Google rolling this out via search will only help in our clients growth (and our own company) if applicable. 

Obviously this might not work for everyone. The more we understand if certain verticals will fare better, the better we will be able to direct our clients.

Free: Assessment

Does your website build trust with buyers and bring in revenue?
Take this free 6 question assessment and learn how your website can start living up to its potential.


Search Engine Optimization
Published on January 14, 2021

Recent Articles

9 SEO Best Practices for Stronger Organic Traffic in 2023
November 18, 2022 • 12 min read
Video SEO: How To Optimize Videos To Drive Traffic to Your Website
May 9, 2022 • 8 min read
37 Eye-opening SEO Statistics To Nail Your 2022 Search Strategy
April 28, 2022 • 10 min read
10 Reasons Why Your Website Is Not Ranking In Google
February 10, 2022 • 15 min read
Google Shares New Tools to Audit Website User Experience
August 12, 2021 • 3 min read
Google: Website Content Quality More Important Than Quantity
August 10, 2021 • 3 min read
How Long Tail Keyword Research Can Drive Business
August 9, 2021 • 7 min read
How to Optimize Videos On Your Business Website for Search
July 23, 2021 • 4 min read
Google: 'Here's how to prepare for the future private web'
July 16, 2021 • 4 min read
Too many internal links in content can confuse Google about site structure
July 9, 2021 • 5 min read
Google July 2021 core update rolling out over next 2 weeks
July 2, 2021 • 4 min read
Inbound Marketing Help: My Traffic And Leads Are Down. What Can I Do?
June 28, 2021 • 5 min read
Finally, Google page experience core update is rolling out
June 18, 2021 • 3 min read
What is a Featured Snippet? [Definition + Examples]
June 10, 2021 • 4 min read
Google June 2021 core update live, July core update coming
June 4, 2021 • 3 min read
Google's June page experience core update will be mobile first, then desktop
May 21, 2021 • 3 min read
Google confirms demise of Q&A search feature, Question Hub lives on
April 26, 2021 • 1 min read
Big Google algorithm update moved to June with new performance report
April 21, 2021 • 4 min read
No, changing page publish dates won't increase Google search rankings
April 10, 2021 • 4 min read
Google: 'zero-click search' claims and data 'misleading'
April 5, 2021 • 6 min read
3 quick SEO fixes that will increase your website rankings right away
March 30, 2021 • 5 min read
10 Google Analytics metrics you absolutely must track (updated)
March 29, 2021 • 5 min read
Meet the new Google My Business review management view
March 20, 2021 • 2 min read
Google Ads help: Top 10 reasons your Google Ads campaigns are failing
March 10, 2021 • 10 min read
Google 'price drop' structured data for e-commerce can grab buyer eyes
March 9, 2021 • 2 min read