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Free digital sales and marketing courses

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

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They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

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Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

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ICYMI: Google Web Stories plugin now available for WordPress

What was once known as Google AMP, Google Web Stories is a free open-source system that converts content into bite-size, easily-to-digest formats for mobile devices. 

ICYMI: Google Web Stories plugin now available for WordPress Blog Feature

Chelsea Boice

Website Project Manager, 6+ Years of Website Project Management Experience

November 4th, 2020 min read

Back in July, Wordpress users were first introduced to a new Google plugin called Web Stories. The plugin made its debut in a beta version via GitHub, allowing users to publish and share visual and engaging content fitted perfectly for mobile devices and their users.

A few months later in September, Google announced that the plugin was officially out of beta and ready for installation and use. With the plugin readily accessible, Wordpress users can enhance their storytelling initiatives with mobile-ready, full-screen content that is fast-loading, visually engaging, and doesn’t disrupt mobile user flow.

Wait, what the heck are Google Web Stories?

What was once known as Google AMP, Google Web Stories is a free open-source system that converts content into bite-size, easily-to-digest formats for mobile devices. 

If you're wondering what this looks like, think Instagram, Facebook, and most recently LinkedIn. Stories were originally made famous by Instagram and were later adopted by other social media platforms.

🔎 Related: LinkedIn rolls out stories feature to all users

Google Web Stories essentially provides a similar format to those social stories features — mix of images, video, text, animations to create a more immersive storytelling experience without requiring too much effort from the end user.

Google Web Stories BBC Example

The idea behind AMP and Google Web Stories is that most quality web content is too dense for mobile users and devices, thus due to screen size and mobile user habits, quality content wasn’t being interacted with nor appreciated for its true value.  

When shown on mobile devices like smartphones or tablets, content can become distorted or the length of it may require quite a bit of maneuvering on the user’s part to engage with, thus slowing or completely ruining a web visitor’s experience. 

🔎 Related: Which is better for business websites, HubSpot or WordPress?

And not to mention, as mobile browsing is becoming increasingly more common, mobile users are becoming more quick on the draw and tend to skim through content more quickly, so the need to make content bite-size and easily to skim and digest is key to keeping users engaged.

Web Stories can display anywhere from four to 30 pages of content, but the bite-size bit comes into play with each page containing up to only 10 words with links directing users out to the longer form. The shorter format provides mobile users with a faster, full-screen experience without losing quality storytelling content like animations, visuals, and imagery.

How does it work for WordPress?

Before the Web Stories plugin was released, Wordpress users had to create stories through the AMP app or a third-party. Wordpress users now have access to a robust, user-friendly plugin that allows them to easily create and publish stories. Some key features of the plugin include:

The Page Creator: A WYSIWYG editing tool

The page creator is where the magic happens. Users create their stories, whether it be a single page or more — depending on what the content’s narrative calls for. Users can add all of the design elements here, including images, videos, text, and even shapes.

From the page creator, users can also publish their stories.

Google Web Stories Editor 1

Template Library: For users who need a starting point:

Similar to other online design platforms, like Canva, the Web Stories plugin provides users with a library of pre made, stylish, and functional templates to choose from. This is a great feature for those who don’t have access to a design team or who may need something quick and easily to edit.

Google Web Stories Template Library

Other features include:

  • Integration to the WP media library so users can access their own media
  • Ability to set branding and styling presets
  • Dashboard for story insights and analytics

For a more detailed view on how to create a story, step by step, check out this post by Elegant Themes.

Get the most out of Google Web Stories

After the official release in September, Web Stories has released some new guidelines and restrictions to help users get the most out of the plugin while providing great content for their users. 

Google recommends that you keep creating stories, but your stories should not include the following:

  • Copyrighted content
  • Text-heavy Web Stories
  • Low-quality assets
  • Incomplete content where users must click to finish the content

All-in-all, Google Web Stories appears to be a great tool for content creators and marketers hosting their sites on Wordpress.  They no longer have to use a third-party app or provider to create engaging content that more and more users crave. Thanks to the Google Web Stories plugin, they can easily create, publish and share such visual narratives directly from WordPress’s backend.

FREE On-Demand: The Website Optimization Summit Opening Keynote

Watch Liz Moorehead’s takeaway-filled opening keynote from the Website Optimization Summit for FREE inside IMPACT+.

Your business website should be your most profitable virtual employee -- closing deals left and right. Yet, business leaders and digital marketers just like you are unwittingly undermining the money-making potential of your website. 

Let Liz Moorehead show you the simple and powerful ways you can immediately increase the revenue potential of your business website, no matter what industry you’re in, in this information packed keynote.

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Watch Liz Moorehead’s opening keynote from the Website Optimization Summit, FREE on-demand inside IMPACT+. Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it!
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FREE On-Demand: Watch Liz Moorehead’s Website Optimization Summit opening keynote now!