IMPACT Inbound Marketing Agency]

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.


Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.


HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free Assessment: How does your sales & marketing measure up?

Close Bottom Left Popup Offer

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Ashleigh Respicio

By Ashleigh Respicio

Oct 17, 2018


Social Media Marketing News
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
Social Media Marketing  |   News

Google+ Resurrected for Enterprise

Ashleigh Respicio

By Ashleigh Respicio

Oct 17, 2018

Google+ Resurrected for Enterprise

On Oct. 8th, Google announced that it would be sunsetting Google+ for consumers due to low user numbers and lack of engagement. The decision was a result of the now public Google+ security breach and the company’s resulting Project Strobe Audit conducted by Google in March of 2018.

So long, Google+ Consumer

The release detailing the audit outlined a number of findings, one of which stated that 90% of user sessions on Google+ lasted less than 5 seconds. While this is important news for marketers and points to Google+’s lack of traction amongst its user base, the more relevant finding for Google+ users was that a security bug on the platform compromised the personal information of more than 500,000 account holders.

In an effort to patch the bug and review the broader challenges Google+ was facing, Google ultimately determined they could no longer create and maintain the application to established security standards while as the same time meeting consumer expectations.

As a result, the company announced that it would be shutting down Google+ over a phased period of ten months, a process which should be completed by August of 2019.

The Rise of Google+ Enterprise

Almost as soon as Google made this announcement, it came back with a hail Mary for enterprise users.

Turns out that Google’s review of the Google+ platform revealed one area of real potential for the product - namely, as an enterprise collaboration platform.

Google discovered that companies using G Suite - Google’s cloud productivity suite for business customers - have found value in using Google + internally to solve challenges including:

  • Managing internal discussions on a secure network
  • Moderating and reviewing employee posts
  • Measuring community engagement
  • Defining custom streams that contain communications related to a particular subject

Based on these findings, Google is doubling down on Google + Enterprise with more releases and additional features being added as early as this week.

How Will This Impact Individual Google+ Users?

Google will allow users to transition over a period of 10 months with the expected close of Google+ Consumer finalized by August 2019.

As with other applications and products Google has sunsetted, there will be additional notifications and announcements to inform users about how to manage the migration and download of their data.

If you are a Google+ consumer user, now is the time to devise a plan for migrating your data. Keep an eye out for notifications about this from Google. Starting now will prevent you from scrambling as the August 2019 deadline looms.

How Will This Impact Google+ Enterprise Users?

If you are currently a Google+ Enterprise user, get ready for additional features and updates to privacy. These include more control over account permissions to a granular level , limited types of use cases when granting apps access, as well as limiting the ability to use call log and SMS permissions.

If your organization is heavily reliant upon Google+ Enterprise, its important to keep a close eye on announcements from Google over the coming months as it makes changes to the platform.

If your organization is a G Suite subscriber but not currently an active Google+ Enterprise user, this is a great time to review the new functionality that Google is adding to the platform to see if it is a good fit for your internal collaboration needs.

Given the low number of active Google+ users and the small amount of time that they spend on the platform, the sunsetting of Google+ Consumer won’t have a major impact on most consumers.

The real winners with this announcement are Google + Enterprise users, as the shift in focus could mean big things in terms of added features and functionality. The G Suite website has already been updated with a focus on Google + for business, showing the company’s commitment to this new shift in focus, so if you're curious, check it out.

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.