Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Course: Fundamentals of Social Media Marketing

Start the Course Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center_grey__Free Courses and Certifications.svg

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
Close
Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing
Start the Course
Fundamentals of Social Media Marketing
Free Social Media Course
View Fundamentals of Social Media Marketing
Fundamentals of Social Media Marketing

Free Course:

Learn how to use social media to successfully drive awareness and engagement for your business

In this free course, you’ll learn:

  • How to choose the right social platforms for your business
  • Basic best practices for different social media channels
  • B2B vs. B2C practices on social media

Google+ Resurrected for Enterprise

By Ashleigh Respicio

Ashleigh Respicio also recommends this free course, Fundamentals of Social Media Marketing.

Google+ Resurrected for Enterprise Blog Feature

On Oct. 8th, Google announced that it would be sunsetting Google+ for consumers due to low user numbers and lack of engagement. The decision was a result of the now public Google+ security breach and the company’s resulting Project Strobe Audit conducted by Google in March of 2018.

Free Course: Fundamentals of Social Media Marketing

So long, Google+ Consumer

The release detailing the audit outlined a number of findings, one of which stated that 90% of user sessions on Google+ lasted less than 5 seconds. While this is important news for marketers and points to Google+’s lack of traction amongst its user base, the more relevant finding for Google+ users was that a security bug on the platform compromised the personal information of more than 500,000 account holders.

In an effort to patch the bug and review the broader challenges Google+ was facing, Google ultimately determined they could no longer create and maintain the application to established security standards while as the same time meeting consumer expectations.

As a result, the company announced that it would be shutting down Google+ over a phased period of ten months, a process which should be completed by August of 2019.

The Rise of Google+ Enterprise

Almost as soon as Google made this announcement, it came back with a hail Mary for enterprise users.

Turns out that Google’s review of the Google+ platform revealed one area of real potential for the product - namely, as an enterprise collaboration platform.

Google discovered that companies using G Suite - Google’s cloud productivity suite for business customers - have found value in using Google + internally to solve challenges including:

  • Managing internal discussions on a secure network
  • Moderating and reviewing employee posts
  • Measuring community engagement
  • Defining custom streams that contain communications related to a particular subject

Based on these findings, Google is doubling down on Google + Enterprise with more releases and additional features being added as early as this week.

How Will This Impact Individual Google+ Users?

Google will allow users to transition over a period of 10 months with the expected close of Google+ Consumer finalized by August 2019.

As with other applications and products Google has sunsetted, there will be additional notifications and announcements to inform users about how to manage the migration and download of their data.

If you are a Google+ consumer user, now is the time to devise a plan for migrating your data. Keep an eye out for notifications about this from Google. Starting now will prevent you from scrambling as the August 2019 deadline looms.

How Will This Impact Google+ Enterprise Users?

If you are currently a Google+ Enterprise user, get ready for additional features and updates to privacy. These include more control over account permissions to a granular level , limited types of use cases when granting apps access, as well as limiting the ability to use call log and SMS permissions.

If your organization is heavily reliant upon Google+ Enterprise, its important to keep a close eye on announcements from Google over the coming months as it makes changes to the platform.

If your organization is a G Suite subscriber but not currently an active Google+ Enterprise user, this is a great time to review the new functionality that Google is adding to the platform to see if it is a good fit for your internal collaboration needs.

Given the low number of active Google+ users and the small amount of time that they spend on the platform, the sunsetting of Google+ Consumer won’t have a major impact on most consumers.

The real winners with this announcement are Google + Enterprise users, as the shift in focus could mean big things in terms of added features and functionality. The G Suite website has already been updated with a focus on Google + for business, showing the company’s commitment to this new shift in focus, so if you're curious, check it out.

Fundamentals of Social Media Marketing
Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing

Learn how to use social media to successfully drive awareness and engagement for your business

In this free course, you’ll learn:

  • How to choose the right social platforms for your business
  • Basic best practices for different social media channels
  • B2B vs. B2C practices on social media

Topics:

Social Media Marketing
News
Published on October 17, 2018

Recent Articles

ICYMI: Digital Marketing News Update for July 26, 2021
July 26, 2021 • 6 min read
ICYMI: Digital Marketing News Update for July 19, 2021
July 19, 2021 • 6 min read
How Facebook's news feed algorithm works and prioritizes content
July 14, 2021 • 4 min read
ICYMI: Digital marketing news update for July 12, 2021
July 12, 2021 • 5 min read
Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust
July 7, 2021 • 4 min read
ICYMI: Digital marketing news update for July 6, 2021
July 6, 2021 • 5 min read
ICYMI: Digital marketing news update for June 28, 2021
June 28, 2021 • 6 min read
ICYMI: Digital marketing news update for June 21, 2021
June 21, 2021 • 5 min read
ICYMI: Digital marketing news update for June 14, 2021
June 14, 2021 • 6 min read
ICYMI: Digital marketing news update for June 7, 2021
June 7, 2021 • 6 min read
ICYMI: Digital marketing news update for May 24, 2021
May 24, 2021 • 6 min read
Best times to post on social media in 2021 (new data)
May 19, 2021 • 4 min read
ICYMI: Digital marketing news update for May 17, 2021
May 17, 2021 • 5 min read
ICYMI: Digital marketing news update for May 10, 2021
May 10, 2021 • 6 min read
ICYMI: Digital marketing news update for May 1, 2021
May 1, 2021 • 3 min read
Twitter fails to buy Clubhouse, whose creators can now make money... so what?
April 8, 2021 • 6 min read
Marketers, Facebook Analytics will be no more on June 30, 2021
April 2, 2021 • 2 min read
7 best social media management tools in 2021 (+ VIDEO)
March 26, 2021 • 12 min read
12 ways you're totally blowing your business social media strategy
March 24, 2021 • 11 min read
Twitter teases Super Follows, Communities; undo send tweet still a rumor
March 11, 2021 • 4 min read
LinkedIn adds new 'Products' highlight tab on company pages
February 25, 2021 • 2 min read
54 jaw-dropping social media statistics for businesses [New for 2021]
February 23, 2021 • 8 min read
Facebook video best practices: what you need to know to grow your video presence
February 16, 2021 • 9 min read
27 best digital marketing news sites (updated for 2021)
January 26, 2021 • 7 min read
Should you care about Clubhouse, the new audio-based social media app?
January 19, 2021 • 3 min read