Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

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Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

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HubSpot Training Day

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Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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Holiday Shopping Behaviors: Unwrapping the 2016 Shopper [Infographic]

Holiday Shopping Behaviors: Unwrapping the 2016 Shopper [Infographic] Blog Feature

Ramona Sukhraj

Associate Director of Content, Strategized Initiatives That Increased IMPACT’s Website Traffic From ~45K to ~400K

December 23rd, 2016 min read

Twas the night before (the night before) Christmas and all through the house... the busy marketer was stirring, typing and clicking his mouse.

Tomorrow is Christmas Eve and for many in the marketing and retail space, it’s also the culmination of a long and busy campaign season.

As the day comes to a close, the numbers will start rolling in and brands and businesses alike will learn officially if sales were as high as expected and where they stand financially going into the new year.

Before we get the hard stats, I thought it would be interesting to take a look at some of the trends and behaviors that were at play this year.

Luckily, the folks over at Signal put together this infographic, “unwrapping” the 2016 holiday shopper for marketers like us.

The infographic shares a number of interesting facts and figures about modern shopping behaviors including the following:

  • 47% of consumers started thinking about gift ideas before November
  • 32 million Americans started holiday shopping as early as September
  • 36% of shoppers primarily browse for gifts on desktop, while only 20% primarily browse on mobile devices
  • Holiday retail sales on smartphones jumped 96% in 2015 and are forecasted to grow 50% in 2016.
  • 42% of U.S. consumers say Amazon was their primary holiday gift destination this year
  • After Amazon, the U.S. top retail website is Walmart.

Check out the full design below!

 holiday-marketing-infographic.png

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