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Free Assessment: How does your inbound marketing measure up?
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Free Assessment:
By John Bonini
It's a question all marketers and business owners have asked themselves.
Who is my ideal prospect?
Where can I find them?
What kinds of things influence their buying behavior?
While buyer personas are a way of characterizing all of this information in an effort to execute a more targeted marketing campaign, they're often a source of confusion for many companies in getting started.
How exactly do you go about creating an accurate buyer persona? How can you possibly attain this information about your target audience? We've put together a valuable resource that helps to outline and detail everything you need to know for creating effective buyer personas.
If you're looking to learn more about turning these tips into actual results, continue reading the full ebook.
The goal here is to try and picture your buyer in a “daily life” situation. We think about how they would likely research and look up information before making a purchase. We ask questions like:
Once we get a good idea of what you think their buying behaviors will be, we’re able to work with our clients to start creating a tailored and targeted marketing plan that will really help you move your products and services.
While you don’t want to think of a real person specifically in mind when creating your buyer persona (this may cause you to create too specific of a buyer persona that may end up being more limiting than helpful), you can use that “someone” as a sort of template for who the buyer may be.
But it’s important to keep it realistic. Just because you think one group of personas is more adventurous in the buying behavior, doesn’t mean they’re avid skydivers. And really, how would that even help you?
Keep it realistic and relevant to the ultimate goal, which is to more effectively market your services to their interests and needs.
Free Assessment:
Free Assessment:
Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.
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