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Free Assessment: How does your inbound marketing measure up?
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Free Assessment:
When it comes to the internet, Bill Gates said it best when he wrote his 1996 essay: “Content is king.”
Incredibly (or maybe not so incredibly—it is Bill Gates, after all), he was able to predict that content would be the driving force of the internet in the coming years.
Whether it’s sports programming or software-as-a-service, it’s hard to argue the validity of Gates’ thesis here. How to provide access to information, and the profit model for companies who provide that information, are the two most important questions that have shaped the internet as we know it.
The same maxim is true for inbound marketing: it all begins and ends with content.
As an inbound marketer, you must have a well-defined content strategy that answers the following questions:
Not only do you have to produce the content itself, you also need a strategy for how this content will get in front of people’s eyeballs:
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Free Assessment:
Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.
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