Free Assessment: How does your sales & marketing measure up?

Get Started
Close

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started
Ramona Sukhraj

By Ramona Sukhraj

Nov 1, 2018

Topics:

Inbound Marketing
Inbound Marketing

How Do You Execute Inbound Marketing?

Ramona Sukhraj

By Ramona Sukhraj

Nov 1, 2018

How Do You Execute Inbound Marketing?

When it comes to the internet, Bill Gates said it best when he wrote his 1996 essay: “Content is king.”

Incredibly (or maybe not so incredibly—it is Bill Gates, after all), he was able to predict that content would be the driving force of the internet in the coming years.

Whether it’s sports programming or software-as-a-service, it’s hard to argue the validity of Gates’ thesis here. How to provide access to information, and the profit model for companies who provide that information, are the two most important questions that have shaped the internet as we know it.

The same maxim is true for inbound marketing: it all begins and ends with content.

As an inbound marketer, you must have a well-defined content strategy that answers the following questions:

  • What kind of content you will produce
  • Who is the audience for each piece of content
  • Which content will be gated by requiring readers’ information
  • How this content will move readers along the buyer’s journey

Not only do you have to produce the content itself, you also need a strategy for how this content will get in front of people’s eyeballs:

  • SEO: Perhaps the most important part of inbound marketing after creating the content itself. 61 percent of marketers say that improving their SEO organically is their top priority.
  • Social Media Marketing: An excellent way to build authority, to strike it big with a popular post, and to hear what people are saying about you.
  • Email Marketing: Useful for targeting particular audience segments and for reactivating leads that have gone cold. (But it’s only inbound if people have already signed up.)
  • Pay-per-click and Paid Social: Not a bad option to supplement the three approaches above. Because good inbound marketing takes time to mature, PPC ads can help get attention and build interest while you wait.
  • Lead Generation: Using strategies such as landing pages, CTAs, forms, etc. to get people’s contact information. This is a concrete sign that readers are interested in your products and services.
  • Lead Nurturing: Creating strong relationships with people at every stage of the buyer’s journey, by providing them informative, high-quality content that builds trust and awareness of your brand.
  • Marketing Automation: Almost a necessity if you want to run a marketing campaign at scale. Automated marketing software can help you save massive amounts of time and effort, shed more light on your prospects, and make your email campaigns more personalized.

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Related Articles

How to Humanize Your Content While Using AI

September 11, 2023
Mandy York Mandy York

What is the Inbound Marketing Funnel? (+ Examples)

July 27, 2023
Anj Bourgeois Anj Bourgeois

Inbound Marketing vs. Content Marketing: What's the Difference? 

July 3, 2023
Brian Casey Brian Casey

Word-of-Mouth is Fragile; Here's How to Build Market Durability

May 10, 2023
Marcus Sheridan Marcus Sheridan

9 Best Customer Feedback Tools for Businesses of Every Size

March 27, 2023
Ramona Sukhraj Ramona Sukhraj

How to Ghostwrite Content for a Subject Matter Expert

March 20, 2023
John Becker John Becker

What Happens When You Don't Have Buy-in for Your Inbound Strategy?

March 9, 2023
Ramona Sukhraj Ramona Sukhraj

Content Marketing in 2023: Principles, Platforms, and Content Distribution

January 4, 2023
Marcus Sheridan Marcus Sheridan

How To Set Content Marketing Goals for Growth

December 29, 2022
Brian Casey Brian Casey

Inbound Marketing for Logistics Companies (Transportation and Warehousing)

December 8, 2022
John Becker John Becker

How Much Does Inbound Marketing Cost in 2023?

November 28, 2022
Ramona Sukhraj Ramona Sukhraj

How To Grow Your Email List: 13 Savvy Tips To Try in 2023

November 22, 2022
Ramona Sukhraj Ramona Sukhraj

7 Inbound Marketing Strategy Mistakes that Will Cost You in 2023

October 19, 2022
Kevin Phillips Kevin Phillips

Inbound Marketing for Construction Companies

June 11, 2022
Kimberly Marshall Kimberly Marshall

What is the Inbound Marketing Methodology?

June 8, 2022
Allison Melnik Allison Melnik

Inbound Marketing for Staffing Agencies

May 28, 2022
Kimberly Marshall Kimberly Marshall

Green Energy Inbound Marketing Strategy: The DIY Approach to Getting More Customers

May 7, 2022
John Becker John Becker

IMPACT+ for Business vs. the They Ask, You Answer Mastery Program

April 15, 2022
Kimberly Marshall Kimberly Marshall

Inbound Marketing for Franchises: Attracting Your Audience

March 25, 2022
Carolyn Edgecomb Carolyn Edgecomb

3 Surefire Signs Your Content Is Hitting the Wrong Audience

March 18, 2022
Ramona Sukhraj Ramona Sukhraj

Inbound Marketing for Higher Education

March 11, 2022
Kimberly Marshall Kimberly Marshall

Starting a Business Blog? Features and Best Practices for Success in 2022

March 10, 2022
Ramona Sukhraj Ramona Sukhraj

11 Books Every Black Sales and Marketing Professional Should Read in 2022

March 5, 2022
Hannah Woods Hannah Woods

Commercial Real Estate Inbound Marketing Strategy: The Simple Way to Get More Customers

March 4, 2022
John Becker John Becker

Inbound Marketing for Financial Services Providers and Financial Advisors (+ examples)

February 19, 2022
Michael Vavruska Michael Vavruska