Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Register Here

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.
Register Here
The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

How Do You Execute Inbound Marketing?

By Ramona Sukhraj

How Do You Execute Inbound Marketing?

When it comes to the internet, Bill Gates said it best when he wrote his 1996 essay: “Content is king.”

 Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Incredibly (or maybe not so incredibly—it is Bill Gates, after all), he was able to predict that content would be the driving force of the internet in the coming years.

Whether it’s sports programming or software-as-a-service, it’s hard to argue the validity of Gates’ thesis here. How to provide access to information, and the profit model for companies who provide that information, are the two most important questions that have shaped the internet as we know it.

The same maxim is true for inbound marketing: it all begins and ends with content.

As an inbound marketer, you must have a well-defined content strategy that answers the following questions:

  • What kind of content you will produce
  • Who is the audience for each piece of content
  • Which content will be gated by requiring readers’ information
  • How this content will move readers along the buyer’s journey

Not only do you have to produce the content itself, you also need a strategy for how this content will get in front of people’s eyeballs:

  • SEO: Perhaps the most important part of inbound marketing after creating the content itself. 61 percent of marketers say that improving their SEO organically is their top priority.
  • Social Media Marketing: An excellent way to build authority, to strike it big with a popular post, and to hear what people are saying about you.
  • Email Marketing: Useful for targeting particular audience segments and for reactivating leads that have gone cold. (But it’s only inbound if people have already signed up.)
  • Pay-per-click and Paid Social: Not a bad option to supplement the three approaches above. Because good inbound marketing takes time to mature, PPC ads can help get attention and build interest while you wait.
  • Lead Generation: Using strategies such as landing pages, CTAs, forms, etc. to get people’s contact information. This is a concrete sign that readers are interested in your products and services.
  • Lead Nurturing: Creating strong relationships with people at every stage of the buyer’s journey, by providing them informative, high-quality content that builds trust and awareness of your brand.
  • Marketing Automation: Almost a necessity if you want to run a marketing campaign at scale. Automated marketing software can help you save massive amounts of time and effort, shed more light on your prospects, and make your email campaigns more personalized.

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.


Inbound Marketing
Published on November 1, 2018

Recent Articles

How Much Does Inbound Marketing Cost in 2023?
November 28, 2022 • 12 min read
Inbound Marketing for Construction Companies
June 11, 2022 • 11 min read
Inbound Marketing for Staffing Agencies
May 28, 2022 • 8 min read
Green Energy Inbound Marketing Strategy: The DIY Approach to Getting More Customers
May 7, 2022 • 9 min read
IMPACT+ for Teams vs. the They Ask, You Answer Mastery Program
April 15, 2022 • 7 min read
How To Grow Your Email List: 13 Savvy Tips To Try in 2022
April 7, 2022 • 9 min read
Inbound Marketing for Franchises: Attracting Your Audience
March 25, 2022 • 6 min read
3 Surefire Signs Your Content Is Hitting the Wrong Audience
March 18, 2022 • 5 min read
Inbound Marketing for Higher Education
March 11, 2022 • 9 min read
Starting a Business Blog? Features and Best Practices for Success in 2022
March 10, 2022 • 10 min read
11 Books Every Black Sales and Marketing Professional Should Read in 2022
March 5, 2022 • 10 min read
Commercial Real Estate Inbound Marketing Strategy: The Simple Way to Get More Customers
March 4, 2022 • 6 min read
Inbound Marketing for Financial Services Providers and Financial Advisors (+ examples)
February 19, 2022 • 10 min read
Inbound Marketing for IT Companies
February 11, 2022 • 11 min read
10 Reasons Why Your Website Is Not Ranking In Google
February 10, 2022 • 15 min read
Inbound Marketing for Manufacturers
February 4, 2022 • 12 min read
Inbound Marketing for Healthcare (+ Examples)
January 28, 2022 • 11 min read
Inbound Marketing for Insurance Companies, Agencies, and Agents
January 21, 2022 • 7 min read
4 Signs Your Revenue Team Is Slowly Failing
October 23, 2021 • 9 min read
17 Examples of Inbound Marketing That Drive Sales
October 11, 2021 • 13 min read
HubSpot and Data Privacy: How to Collect Contacts the Right Way
October 4, 2021 • 4 min read
5 Key Elements of a Winning Inbound Marketing Plan
September 14, 2021 • 14 min read
The Fundamentals of Inbound Marketing
September 9, 2021 • 13 min read
Inbound Marketing Strategy: 7 Steps to Success
August 11, 2021 • 8 min read
How to Learn Inbound Marketing in 5 Easy Steps
August 4, 2021 • 7 min read