Back to Learning Center
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
Social Media Marketing

How to Create Dynamite Buyer Personas Using Social Media

By Desiree Baughman

How to Create Dynamite Buyer Personas Using Social Media Blog Feature

Social Media Examiner’s recent study revealed that 83% of marketers claim that social media is important for their business, but they still continue to have a difficult time measuring and attaining the ROI they’d like to be seeing with social media.

One of the biggest values social media engagement provides is the ability to more accurately create more detailed buyer personas. Where else do you have constant access to a large number of your ideal prospects, who have already taken an interest in your brand?

The answer is easy; nowhere.

If you're interested in learning more about turning these tips into actual results, be sure to check out our free ebook "The Ultimate Guide for Creating Profitable Buyer Personas."

Review Your Social Data Frequently

Reviewing the statistical data for your social media efforts on a regular basis will go a long way in helping you improve your social media engagement by better understanding your target audience. By checking in with your data on a weekly basis and following both your worst and best posts, you can answer important questions such as:

  • When is the best time for me to post content?
  • Which content formats work better, and on which channels? (i.e. video may work well on Facebook and Twitter, but written content may perform best on LinkedIn)
  • How much social media is too little? How much is too much? When you increase posting frequency, does that improve your friend or follower engagement?
  • What tone does your audience prefer – a more casual tone? Or a more professional tone?
  • What is my buyer’s personality like (preferences, dislikes, etc.)?

All of these questions should allow you to get a good idea of what sort of engagement you’re getting out of your social media. You’ll see what and how much certain types of posts are being shared, the click through rates on your posts, and what the comments are and how many you’re getting.

Use Your Audience to Create Buyer Personas

There’s a lot that you can learn from your friends and followers on social media sites. Like we mentioned in the last segment, it’s important that you go through the comments that you receive on your posts. You’ll be surprised at just how many content ideas you’ll get from those comments.

Even more importantly, if you do a good thorough audit of those comments, you can quickly find out what engages your leads and customers, and what doesn’t. That way, when you have the time and budget to sink into something to really help give your business a boost (i.e. revamping your blog, writing an eBook, hosting a webinar) you’ll know that it’ll appeal to your audience since they’ve already mentioned it, asked for it, and/or shown an interest in it.

Learn Their Language

This is incredibly important in terms of keywords and SEO. We talk about keywords a lot in our eBook “How An Inbound Marketing Agency Does SEO” and explain how you should properly search for them. But one thing that we don’t really get into is how you should really be matching the tone and language of your keywords to that of your target audience.

For instance, if you’re catering to a “beginner” audience for something (i.e. “how to write good content”), you likely wouldn’t use key terms or jargon that those who are “in the know” would use (i.e. “content optimization strategies). Again, go through those comments and see what kind of language your readers are using to get a good feel of what key words and phrases will work most to your benefit.

The real goal here is to use social media to create a richer, fuller buyer profile so that you can get a better idea of who your customer is, and therefore, how you can sell to them. That’s what’s really going to boost your ROI.

Topics:

Social Media Marketing
Buyer Personas
Published on January 10, 2013

Recent Articles

ICYMI: Digital marketing news update for July 26, 2021

By Liz Moorehead on July 26, 2021
6 min read

ICYMI: Digital marketing news update for July 19, 2021

By Liz Moorehead on July 19, 2021
6 min read

How Facebook's news feed algorithm works and prioritizes content

By Liz Moorehead on July 14, 2021
4 min read

ICYMI: Digital marketing news update for July 12, 2021

By Liz Moorehead on July 12, 2021
5 min read

Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust

By Liz Moorehead on July 7, 2021
4 min read

ICYMI: Digital marketing news update for July 6, 2021

By Liz Moorehead on July 6, 2021
5 min read

ICYMI: Digital marketing news update for June 28, 2021

By Liz Moorehead on June 28, 2021
6 min read

ICYMI: Digital marketing news update for June 21, 2021

By Liz Moorehead on June 21, 2021
5 min read

ICYMI: Digital marketing news update for June 14, 2021

By Liz Moorehead on June 14, 2021
6 min read

ICYMI: Digital marketing news update for June 7, 2021

By Liz Moorehead on June 7, 2021
6 min read

ICYMI: Digital marketing news update for May 24, 2021

By Liz Moorehead on May 24, 2021
6 min read

Best times to post on social media in 2021 (new data)

By Liz Moorehead on May 19, 2021
4 min read

ICYMI: Digital marketing news update for May 17, 2021

By Liz Moorehead on May 17, 2021
5 min read

ICYMI: Digital marketing news update for May 10, 2021

By Liz Moorehead on May 10, 2021
6 min read

ICYMI: Digital marketing news update for May 1, 2021

By Liz Moorehead on May 1, 2021
3 min read

Twitter fails to buy Clubhouse, whose creators can now make money... so what?

By Liz Moorehead on April 8, 2021
6 min read

Marketers, Facebook Analytics will be no more on June 30, 2021

By Liz Moorehead on April 2, 2021
2 min read

7 best social media management tools in 2021 (+ VIDEO)

By Connor DeLaney on March 26, 2021
12 min read

12 ways you're totally blowing your business social media strategy

By Mary Brown on March 24, 2021
11 min read

Twitter teases Super Follows, Communities; undo send tweet still a rumor

By Liz Moorehead on March 11, 2021
4 min read

LinkedIn adds new 'Products' highlight tab on company pages

By Melissa Smith on February 25, 2021
2 min read

54 jaw-dropping social media statistics for businesses [New for 2021]

By Connor DeLaney on February 23, 2021
8 min read

Facebook video best practices: what you need to know to grow your video presence

By Lindsey Schmidt on February 16, 2021
9 min read

27 best digital marketing news sites (updated for 2021)

By Liz Moorehead on January 26, 2021
7 min read

Should you care about Clubhouse, the new audio-based social media app?

By Nick Bennett on January 19, 2021
3 min read