Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Course: Fundamentals of Social Media Marketing

Start the Course Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close

Learn

Access the Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Blog / Newest Insights

Jump straight to the latest inbound marketing and They Ask, You Answer insights

Access the Learning Center

Free and Pro Courses

Take your knowledge to the next level with free and Pro courses inside IMPACT+

Access the Learning Center

Recordings on Demand

On-demand recordings from past IMPACT events and livestreams

Access the Learning Center

Featured

Inbound Strategy Playbook 2022

Learn 7 foundational principles that have proven to set inbound marketing strategies up for success

Access the Learning Center

Free 5 Min. Inbound Marketing Assessment

Take this free assessment and learn what you can start doing today to boost traffic, leads, and sales

Access the Learning Center

Blueprint for a More Profitable Agency

See why coaching, not implementation, is the key to happier clients and better profit margins

Access the Learning Center

Case Studies

See examples of companies working with IMPACT and thriving with They Ask, You Answer

Access the Learning Center
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
Close
Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing
Start the Course
Fundamentals of Social Media Marketing
Free Social Media Course
View Fundamentals of Social Media Marketing
Fundamentals of Social Media Marketing

Free Course:

Learn how to use social media to successfully drive awareness and engagement for your business

In this free course, you’ll learn:

  • How to choose the right social platforms for your business
  • Basic best practices for different social media channels
  • B2B vs. B2C practices on social media

A Quick and Complete Guide to Facebook Remarketing in 2019

By Dan Tighe

Dan Tighe also recommends this free course, Fundamentals of Social Media Marketing.

A Quick and Complete Guide to Facebook Remarketing in 2019 Blog Feature

I’m not going to lie, I thought Facebook was losing serious steam a little over a year ago. I was simply not seeing the results. But I was wrong, and I’ll admit that.

Facebook is stronger than ever and marketers are really starting to see that.

We just have to look at some simple numbers to remind us the astonishing amount of active users this social network still carries.

Free Course: Fundamentals of Social Media Marketing

Alexa.com, a leading analytics company, has them ranked as the number 3rd most visited site globally. That’s just behind Google and YouTube. (Now, we know they generate a ton of traffic.) 

We can also take a look at the statistics that Facebook gave in 2015 in a big press release for further reassurance. Last year, the social network  hit a major milestone of 1 Billion logins within 24 hours. Yes, 1 billion -- and that number is continuing to rise.

So, as marketers, the big question we have to ask is how we can use this as a tool to drive visitors and leads.

One of the best, and most effective ways I found is running a Facebook remarketing campaign; a simple one that can help you get that spike to hit your objectives and goals that you've been looking for. 

How to Create a Facebook Remarketing Campaign in 4 Easy Steps

For those who might be new to remarketing (or retargeting to others), it’s simply a way to place your content in front of visitors who have already visited either your site, service offering, eBook page, blog article,  or product, but not made a purchase. 

By tracking your website visitors, you have the ability to deliver relevant content via a sponsored ad in their newsfeed on sites such as Facebook, after they've already left yours.

For example, say you were selling mountain bikes. You can publish a blog article on “The Top Five reasons you Should Upgrade to a Full Suspension Mountain Bike.”

Now, if you set up your Facebook remarketing campaign correctly, you will have the opportunity to place an ad for say your your latest eBook in a prospect's newsfeed the next time they login.

This gives us a way to keep your brand or product top-of-mind and get users to come back to your website.

It's a pretty cool asset we have at our fingertips. Now how do we set this up? Here is a step by step guide on how to do so.

1. Navigate to Your Ads Manager


You can find you Facebook Ad Manager in a couple of places. In the image below, you can find this on the left hand navigation or in the top, right-hand drop down. You can also find this on your business page under the “Promote” dropdown.

Facebook Remarketing Campaign

facebook-remarketing-campaign-promote.png

You will then be directed to the main page of the manager.

To get started, you will need to add what they call a Facebook Pixel to you site. If this is your first time creating a pixel, Facebook has a great tutorial on how to get this setup correctly here.

2. Set Up Your Custom Audience

Once you have set up your Facebook pixel, you can start creating your custom audience.

In the top left-hand corner of the ad manager, you will find a drop down . Click "Audiences."

Facebook Remarketing Campaign

Here, you will want to create a Custom Audience based on website visits. You will then have the ability to create a custom audience based on the specific page of your site that you will want to target. This could be any page on your site (i.e. a certain product, a consultation form, an offer landing page, etc.) 

When doing this, it’s important to remember the goal you have in mind of this campaign and the end action you want them to take.

Facebook Remarketing Campaign

Once you place the URL that you would like to target and create your audience based on, Facebook will save this audience and begin to populate the page visitors.

This could take about 12 - 24 hours depending on your traffic to this page.

3. Set Up Your Campaign

Now that you have your audience created, you can begin setting up your actual Facebook remarketing campaign. In the campaign section, you will want to choose the “send people to your website” objective.

facebook-remarketing-campaign-campaigns.png

Facebook Remarketing Campaign

Once you choose this option you will be directed to creating your Ad Set where you will be able to customize your audience, placement, and the budget you want to allocate towards this campaign.

facebook-remarketing-campaign-audience.png

From here, you have the option to attach your custom audience which you will see appear in the dropdown.

Facebook Remarketing Campaign

You can segment this list even further based on several factors including: 

  • Geographic location
  • Age
  • Gender
  • Language
  • Interests (Anything from job titles to favorite music bands)

You can get pretty specific with this, however, I would recommend seeing the type of visitors and leads you are generate the first week before you start really narrowing this down. Your audience should already be very targeted based on your buyer persona and you don’t want to miss out on any good opportunities.

4. Create Your Ads!

Finally, we’ve made it to the fun part!

Here, you will have the ability to fully customize your ads that your previous site visitors will see. The best part about this is how easy it is.

One of the most important aspects of your ad is the image, along with the headline. It’s best to keep your image simple, as it should almost appear naturally in a news feed.

Instead of spending an hour or so creating a custom graphic, use a nice appealing image. Images that users are expecting to see in their newsfeed which might create more clicks. However, test out various types of ads with different types of images, headlines, and descriptions to see what works best with your audience.

I was hesitant to use a Facebook remarketing campaign at first, however, I have found this to be a great resource at our disposal. 

Test this out with a week long campaign and a small budget of $50 -$100. Your first campaign might not be a major success story, but learn from it and by continually tweaking your campaign/ads you will start seeing leads move down the Inbound Marketing Funnel!

Fundamentals of Social Media Marketing
Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing

Learn how to use social media to successfully drive awareness and engagement for your business

In this free course, you’ll learn:

  • How to choose the right social platforms for your business
  • Basic best practices for different social media channels
  • B2B vs. B2C practices on social media

Topics:

Social Media Marketing
Facebook Marketing
Inbound Sales
Published on March 1, 2018

Recent Articles

ICYMI: Digital Marketing News Update for July 26, 2021
July 26, 2021 • 6 min read
ICYMI: Digital Marketing News Update for July 19, 2021
July 19, 2021 • 6 min read
How Facebook's news feed algorithm works and prioritizes content
July 14, 2021 • 4 min read
ICYMI: Digital marketing news update for July 12, 2021
July 12, 2021 • 5 min read
Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust
July 7, 2021 • 4 min read
ICYMI: Digital marketing news update for July 6, 2021
July 6, 2021 • 5 min read
ICYMI: Digital marketing news update for June 28, 2021
June 28, 2021 • 6 min read
ICYMI: Digital marketing news update for June 21, 2021
June 21, 2021 • 5 min read
ICYMI: Digital marketing news update for June 14, 2021
June 14, 2021 • 6 min read
ICYMI: Digital marketing news update for June 7, 2021
June 7, 2021 • 6 min read
ICYMI: Digital marketing news update for May 24, 2021
May 24, 2021 • 6 min read
Best times to post on social media in 2021 (new data)
May 19, 2021 • 4 min read
ICYMI: Digital marketing news update for May 17, 2021
May 17, 2021 • 5 min read
ICYMI: Digital marketing news update for May 10, 2021
May 10, 2021 • 6 min read
ICYMI: Digital marketing news update for May 1, 2021
May 1, 2021 • 3 min read
Twitter fails to buy Clubhouse, whose creators can now make money... so what?
April 8, 2021 • 6 min read
Marketers, Facebook Analytics will be no more on June 30, 2021
April 2, 2021 • 2 min read
7 best social media management tools in 2021 (+ VIDEO)
March 26, 2021 • 12 min read
12 ways you're totally blowing your business social media strategy
March 24, 2021 • 11 min read
Twitter teases Super Follows, Communities; undo send tweet still a rumor
March 11, 2021 • 4 min read
LinkedIn adds new 'Products' highlight tab on company pages
February 25, 2021 • 2 min read
54 jaw-dropping social media statistics for businesses [New for 2021]
February 23, 2021 • 8 min read
Facebook video best practices: what you need to know to grow your video presence
February 16, 2021 • 9 min read
27 best digital marketing news sites (updated for 2021)
January 26, 2021 • 7 min read
Should you care about Clubhouse, the new audio-based social media app?
January 19, 2021 • 3 min read