Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close

How to Rock Pinterest With Stunning Infographics

How to Rock Pinterest With Stunning Infographics Blog Feature

March 5th, 2013 min read

 

How to Rock Pinterest With Stunning InfographicsWith the advent of visually-focused social media platforms like Pinterest, more than ever, businesses are trying to be more visually appealing and effectively engage the modern consumer with infographics.


Easier said than done, right?


We have one word for you, folks: infographics.  It doesn’t matter what industry you’re in, any business can make an infographic and effectively expand its reach on Pinterest.  It’s pretty important when it's the 3rd most popular social media site. (Experian, 2012)


A lot of elements that go into boosting conversions (like we describe in our free download “The Immediate Solution For Lead Generation”) go into making great infographics.  But if you want to get off the ground and start making fantastic infographics now so you can take advantage of this fantastic free marketing resource, here are some tips on how you can do so:


Not only can infographics get any business into Pinterest, but they’re also a visually engaging medium that can increase your conversions overnight.  When you use things like charts and graphs, any data or information that you’ve compiled becomes less confusing.  It becomes easier to digest.  Dry topics can instantly become enjoyable.  Infographics have taken the world by storm and are now one of the most important pieces of content on the web.


What It Takes To Have Great Infographics


To have  outstanding infographics, you need to have three things:



    1. Great visuals

    1. Fantastic content

    1. Solid knowledge


Without these three things, say goodbye to valuable hours that you'll never, ever get back, because the only thing your infographic will be is trashworthy.


Visuals: People like pretty colors, and it's been proven that associating something visual with a fact, word, idea, etc. has a high success rate.When thinking about what visuals to use, you want to focus on key factors such as color coding, reference icons, and graphics that people can connect with whatever content, whether written, photos, etc., that you decide to use.


Content:   Obviously you're making an infographic because you want to share info about it with others. Remember that this needs to be accurate info, and  it's up to you to ensure that it's from a reliable, authoritative source. Avoid generalities like 'many people,' for example, and tell exactly 'how many people.' Overall, remember the general rules about content writing and website content in general and by following those, you should be good to go. Take a journalistic approach -- your content should include statistics, reliable references, and time frames.


Knowledge:  Anything that you post in terms of your knowledge should be entirely fact-driven.

The Steps In Having A Successful Infographic


We talk a lot about basic design in our ebook “Website Redesign 101”, and one of the things that we focus on is our first point here when it comes to infographs:


The Flowchart or 'Skeleton'


As with any type of design, you really want to focus on the design or the skeleton of your infographic.  Begin by choosing words that help describe your key points and then arrows leading to other words that support your key points.  Group any relevant data together and then try to visualize the natural flow of information by creating a flow chart.


The Color Scheme


Colors mean a lot of things to a lot of different people.  When choosing colors, begin by understanding who your audience is, and then understand what colors mean to them and their culture.  Then you’ll be able to better outfit colors to ideas in your infograph.


Once you have that set, you can then begin to assign colors to different ideas or points in your infograph.  Keep in mind that the colors that you use will help readers visually tie down their thoughts and remember the points that you’re making.  It doesn’t matter how many different colors you have – you can have 2, 5, 10, or more – just make sure that each color represents a separate idea or point.


The Graphics


The graphics that you use can make or break your entire infographic. There are generally two graphics that you’ll use:



    • The Theme Graphic:  This graphic is the “defining visual” of your entire piece.  This graphic should immediately tell any reader at a mere glance what your graphic is about.

    • The Reference Graphic:  Though not mandatory to the design of an infographic, these icons will help prevent any cluttering when a large chunk of content needs to be presented.  The phrase “a picture says a thousand words” is certainly true in this case, so when trying to make a point, try to bear in mind what sort of images or pictures can help you represent a lengthy idea in just one surmised image.


The Research/Graphic Balance


Before producing any infographic, there must be a lot of research prepared for it.  That being said, your research that’s presented on the infographic should not far outweigh your graphic or graphics.  As a general rule, and based on third party tests and studies, it’s been shown that a ratio of 1:1 in terms of graphics to data is most effective.


Most importantly, you shouldn't create an infographic for the sake doing something that's 'cool' and 'popular.' Some topics or ideas just may not work and may not be suitable for an infographic. It can be hard to illustrate some things, and if you find yourself working on a theme that's perhaps a little understudied, that is more theoretical and abstract than tangible or demonstrative, then other forms of media may be your best.


Try videos (most notable, check out the brand-new Twitter tool 'Twitter Vine.') It's difficult to come across anything that may not be infographic worthy, but it does happen, and that's okay. So instead of worrying first about whether your infographic is going to be shareworthy, ask yourself if there's an audience for it and if you'll be able to do the theme justice.


Nobody ever got far by doing something just because 'everyone else is doing it.' Same goes for infographics.

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE