Free Assessment: How does your inbound marketing measure up?

Get Started

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started

Free Assessment:

How to Rock Pinterest With Stunning Infographics

By John Bonini

How to Rock Pinterest With Stunning Infographics


How to Rock Pinterest With Stunning InfographicsWith the advent of visually-focused social media platforms like Pinterest, more than ever, businesses are trying to be more visually appealing and effectively engage the modern consumer with infographics.

Easier said than done, right?

We have one word for you, folks: infographics.  It doesn’t matter what industry you’re in, any business can make an infographic and effectively expand its reach on Pinterest.  It’s pretty important when it's the 3rd most popular social media site. (Experian, 2012)

A lot of elements that go into boosting conversions (like we describe in our free download “The Immediate Solution For Lead Generation”) go into making great infographics.  But if you want to get off the ground and start making fantastic infographics now so you can take advantage of this fantastic free marketing resource, here are some tips on how you can do so:

Not only can infographics get any business into Pinterest, but they’re also a visually engaging medium that can increase your conversions overnight.  When you use things like charts and graphs, any data or information that you’ve compiled becomes less confusing.  It becomes easier to digest.  Dry topics can instantly become enjoyable.  Infographics have taken the world by storm and are now one of the most important pieces of content on the web.

What It Takes To Have Great Infographics

To have  outstanding infographics, you need to have three things:

    1. Great visuals

    1. Fantastic content

    1. Solid knowledge

Without these three things, say goodbye to valuable hours that you'll never, ever get back, because the only thing your infographic will be is trashworthy.

Visuals: People like pretty colors, and it's been proven that associating something visual with a fact, word, idea, etc. has a high success rate.When thinking about what visuals to use, you want to focus on key factors such as color coding, reference icons, and graphics that people can connect with whatever content, whether written, photos, etc., that you decide to use.

Content:   Obviously you're making an infographic because you want to share info about it with others. Remember that this needs to be accurate info, and  it's up to you to ensure that it's from a reliable, authoritative source. Avoid generalities like 'many people,' for example, and tell exactly 'how many people.' Overall, remember the general rules about content writing and website content in general and by following those, you should be good to go. Take a journalistic approach -- your content should include statistics, reliable references, and time frames.

Knowledge:  Anything that you post in terms of your knowledge should be entirely fact-driven.

The Steps In Having A Successful Infographic

We talk a lot about basic design in our ebook “Website Redesign 101”, and one of the things that we focus on is our first point here when it comes to infographs:

The Flowchart or 'Skeleton'

As with any type of design, you really want to focus on the design or the skeleton of your infographic.  Begin by choosing words that help describe your key points and then arrows leading to other words that support your key points.  Group any relevant data together and then try to visualize the natural flow of information by creating a flow chart.

The Color Scheme

Colors mean a lot of things to a lot of different people.  When choosing colors, begin by understanding who your audience is, and then understand what colors mean to them and their culture.  Then you’ll be able to better outfit colors to ideas in your infograph.

Once you have that set, you can then begin to assign colors to different ideas or points in your infograph.  Keep in mind that the colors that you use will help readers visually tie down their thoughts and remember the points that you’re making.  It doesn’t matter how many different colors you have – you can have 2, 5, 10, or more – just make sure that each color represents a separate idea or point.

The Graphics

The graphics that you use can make or break your entire infographic. There are generally two graphics that you’ll use:

    • The Theme Graphic:  This graphic is the “defining visual” of your entire piece.  This graphic should immediately tell any reader at a mere glance what your graphic is about.

    • The Reference Graphic:  Though not mandatory to the design of an infographic, these icons will help prevent any cluttering when a large chunk of content needs to be presented.  The phrase “a picture says a thousand words” is certainly true in this case, so when trying to make a point, try to bear in mind what sort of images or pictures can help you represent a lengthy idea in just one surmised image.

The Research/Graphic Balance

Before producing any infographic, there must be a lot of research prepared for it.  That being said, your research that’s presented on the infographic should not far outweigh your graphic or graphics.  As a general rule, and based on third party tests and studies, it’s been shown that a ratio of 1:1 in terms of graphics to data is most effective.

Most importantly, you shouldn't create an infographic for the sake doing something that's 'cool' and 'popular.' Some topics or ideas just may not work and may not be suitable for an infographic. It can be hard to illustrate some things, and if you find yourself working on a theme that's perhaps a little understudied, that is more theoretical and abstract than tangible or demonstrative, then other forms of media may be your best.

Try videos (most notable, check out the brand-new Twitter tool 'Twitter Vine.') It's difficult to come across anything that may not be infographic worthy, but it does happen, and that's okay. So instead of worrying first about whether your infographic is going to be shareworthy, ask yourself if there's an audience for it and if you'll be able to do the theme justice.

Nobody ever got far by doing something just because 'everyone else is doing it.' Same goes for infographics.

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.


Inbound Marketing
Published on March 5, 2013

Recent Articles

Word-of-Mouth is Fragile; Here's How to Build Market Durability
May 10, 2023 • 5 min read
9 Best Customer Feedback Tools for Businesses of Every Size
March 27, 2023 • 6 min read
How to Ghostwrite Content for a Subject Matter Expert
March 20, 2023 • 4 min read
What Happens When You Don't Have Buy-in for Your Inbound Strategy?
March 9, 2023 • 4 min read
Content Marketing in 2023: Principles, Platforms, and Content Distribution
January 4, 2023 • 5 min read
How To Set Content Marketing Goals for Growth
December 29, 2022 • 6 min read
Inbound Marketing for Logistics Companies (Transportation and Warehousing)
December 8, 2022 • 10 min read
How Much Does Inbound Marketing Cost in 2023?
November 28, 2022 • 12 min read
How To Grow Your Email List: 13 Savvy Tips To Try in 2023
November 22, 2022 • 9 min read
7 Inbound Marketing Strategy Mistakes that Will Cost You in 2023
October 19, 2022 • 8 min read
Inbound Marketing for Construction Companies
June 11, 2022 • 11 min read
What is the Inbound Marketing Methodology?
June 8, 2022 • 15 min read
Inbound Marketing for Staffing Agencies
May 28, 2022 • 8 min read
Green Energy Inbound Marketing Strategy: The DIY Approach to Getting More Customers
May 7, 2022 • 9 min read
IMPACT+ for Business vs. the They Ask, You Answer Mastery Program
April 15, 2022 • 8 min read
Inbound Marketing for Franchises: Attracting Your Audience
March 25, 2022 • 6 min read
3 Surefire Signs Your Content Is Hitting the Wrong Audience
March 18, 2022 • 5 min read
Inbound Marketing for Higher Education
March 11, 2022 • 9 min read
Starting a Business Blog? Features and Best Practices for Success in 2022
March 10, 2022 • 10 min read
11 Books Every Black Sales and Marketing Professional Should Read in 2022
March 5, 2022 • 10 min read
Commercial Real Estate Inbound Marketing Strategy: The Simple Way to Get More Customers
March 4, 2022 • 6 min read
Inbound Marketing for Financial Services Providers and Financial Advisors (+ examples)
February 19, 2022 • 10 min read
Inbound Marketing for IT Companies
February 11, 2022 • 11 min read
10 Reasons Why Your Website Is Not Ranking In Google
February 10, 2022 • 15 min read
Inbound Marketing for Manufacturers
February 4, 2022 • 12 min read