Digital Sales & Marketing
Digital Sales & Marketing
Close

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

View all free coursesView all free courses

Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

Learn moreLearn more Watch past events on demandWatch past events on demand

Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

Learn moreLearn more
They Ask, You Answer
They Ask, You Answer
Close

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

Take the course nowTake the course now

Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

Learn moreLearn more

Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

View case studiesView case studies

They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

Learn moreLearn more Buy the bookBuy the book
Virtual Selling
Virtual Selling
Close

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

Learn moreLearn more

Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand
Video
Video
Close

Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

Take the course nowTake the course now

Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand

The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

Learn moreLearn more Buy the bookBuy the book

Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

Learn moreLearn more
HubSpot
HubSpot
Close

Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

Watch on-demandWatch on-demand

HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

Learn moreLearn more
Web Design
Web Design
Close

Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

Learn more and registerLearn more and register

Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

Learn moreLearn more

Importance of Supplementing your SEO Efforts

Importance of Supplementing your SEO Efforts Blog Feature

Carolyn Edgecomb

Talent & Office Manager, 7+ Years of Logistics and New Hire Management

July 10th, 2013 min read

 

Importance of Supplementing your SEO EffortsWhen it comes to your seo efforts, are you placing all of your eggs in one basket?


With the recent changes in Google's search algorithms, you may want to reconsider the amount of time and money you're putting into ppc and search.


Back in 2007, according to MarketingSherpa, 60% of all organic clicks go to the top three organic search results.


Fast forward to 2013, and it's all about content. In a study by HubSpot, businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages.


Before you lose the opportunity to generate more leads, consider supplementing your SEO efforts with other inbound marketing methodologies.


2 Ways to Supplement your SEO Efforts


Only 13% of Google search is actually organic. Everything else is promoted by Google. Aaron Harris, the Cofounder of Tutorspree pointed out that the search engine is no longer displaying a significant portion of organic search results.


It's becoming more important than ever to supplement your seo efforts with other components rather than relying on organic.


Think back to the last time you've used Google. Despite having really interesting and amusing doodles, (and no, I did not spend 20 minutes on Google's extremely amusing doodle that marked the 66th anniversary of the Roswell UFO incident) a lot of  content on the page is supported by Google advertisements that include Google Maps, Google toolbar, Google reviews, and Google Adwords.


Below are some images to display how organic search is only a slight part of search results.


Search for landscaping:



 


Search for Mexican Food:


Mexican Food Google Search


You should no longer be placing ALL of your eggs in one basket. Yes, relevant keywords and long tail keywords are still important, but unless you're promoting your company like crazy through pay per click, you need to readjust your efforts.


Social Media


As seo and search efforts slowly dwindling down, more people than ever before are looking to social media.


It's never been easier for individuals to search Facebook and Twitter for what they're looking for.


With Facebook beginning to roll out their updated "Graph Search", the social media giant claims that with the new search users will be able to ask specific questions. Searching for people, places, photos and interests.


With social media readily available to millions of people, it's no wonder why more and more people are interacting on those platforms. According to eMarketer, 65% of users aged 18-24 consider information shared on social networks when making a purchase decision. It's safe to say that within the last couple of years social media and search have been aligning. It's important that companies implement both into their marketing strategy to improve visibility.


Not only can you use Facebook to search, but Twitter is also a great source of information.


Did you know that you can easily search for what you're looking for? All you have to do is search using a #hashtag. For example, if your interested in learning more about inbound marketing, search #inbound or #inboundmarketing for the latest posts and content.


One of the best ways to expand your reach and influence is by generating a following. I'm not talking about following other individuals followers in the hope that they'll follow you back. I'm referring to organically generating a following. You can increase your following by participating in discussions, sharing your content, and posting relevant content and ideas.


Content


Be remarkable.


In order for companies to attract prospects and leads, you don't want to spend a significant amount of time and money on PPC and search. As the cost of pay per click rises, companies are seeking alternatives. With Google's design skewed towards their own interests, it's no wonder that in the first six months of 2012 that the company raked in more advertising revenue than all print publications in the United States combined (Source: Mashable).


Instead of spending upwards of $140,000 or more a year on pay per click, invest your time into creating educational and remarkable blogs and ebooks.


Content is one of the easiest ways to position yourself as an industry thought leader. Don't spend your time writing about the same topics as everyone. you want to be cutting edge and jump at the opportunity to cover topics before everyone and anyone is talking about them.


Just don't forget about adding context. You don't want to focus all of your efforts on answering FAQ's or voicing your opinion. You need to develop content that you're target audience will be interested in.

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free Take a peak
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up - Background - Mobile - 2x
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE