Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Course: Fundamentals of Social Media Marketing

Start the Course Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center_grey__Free Courses and Certifications.svg

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
Close
Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing
Start the Course
Fundamentals of Social Media Marketing
Free Social Media Course
View Fundamentals of Social Media Marketing
Fundamentals of Social Media Marketing

Free Course:

Learn how to use social media to successfully drive awareness and engagement for your business

In this free course, you’ll learn:

  • How to choose the right social platforms for your business
  • Basic best practices for different social media channels
  • B2B vs. B2C practices on social media

Instagram Debuts New Hashtag Search API for Business

By Jessie-Lee Nichols

Jessie-Lee Nichols also recommends this free course, Fundamentals of Social Media Marketing.

Instagram Debuts New Hashtag Search API for Business Blog Feature

Since the deprecation of Instagram’s current Hashtag Search was announced to begin on December 11, 2018, we’ve been waiting for a follow up that highlights these new features.

This past Wednesday, news finally broke.

Free Course: Fundamentals of Social Media Marketing

Instagram announced a new hashtag search API that will allow businesses to search up to 30 hashtags in a seven day period.

This new change comes with a very specific goal for the Instagram team of creating an API which enables marketers like you to expand your reach and build brand awareness, while protecting user privacy and safety.

That’s a change we can all get on board with! Anytime we can put our users first, we all win.

Let’s break down what’s actually happening with these changes.

What’s Coming with the New  Instagram Graph API?

The new Instagram Graph API features will include the following for businesses:

  • Hashtag Search (NEW!): This will allow businesses to find public photos and videos that have been tagged with a hashtag  relevant to their business or audience.

  • Insights (Existing): Businesses can access and analyze valuable metrics about their business profile to contribute to the performance of their organic content.

  • Mentions (Existing): Identify public captions, comments, and other media in which your business account has been mentioned.

  • Comment Moderation (Existing): Efficiently interact with your audience through comments under their media on Instagram by replying to comments, deleting comments, hide/unhiding comments, and disable/enable comments on your media objects.

  • Business Discovery (Existing): Get basic metadata and metrics for other business accounts

  • Content Publishing (BETA!): Through Facebook Marketing Partners and Instagram Partners only, post an image to a feed with or without a caption. Scheduling has never been available on Instagram until now, so this is huge for brands!

It's currently unclear if/how these changes will affect non-business accounts. 

But Here’s the Catch...

Unlike the previous hashtag search feature, the new API will be limited to the number of queries it can perform during a seven day period.

From the Facebook for Developers page, “You can query a maximum of 30 unique hashtags on behalf of an Instagram Business User within a rolling, 7 day period.

A queried hashtag will count against this limit as soon as it is queried. Subsequent queries on that hashtag within 7 days of the initial query will not count against the limit.”

Search results will no longer include personally identifiable information, nor will business be able to comment on hash-tagged media objects via the API. Hashtags that appear in Instagram Stories will also not be identified by the new API.

Next Steps

Don’t fret, while this new API is more limited in features compared to previous versions, it’s still super valuable.

Posts that have at least one hashtag average 12.6% more engagement and lead to more followers. Having the ability to search hashtags allows businesses to identify relevant conversations and trends that can help inform your marketing strategy.

It also provides a quick way to find negative commentary surrounding a brand giving businesses the ability to address it swiftly.

Learn more about the changes here and mark your calendar for December 11, 2018 when changes take effect.

Fundamentals of Social Media Marketing
Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing

Learn how to use social media to successfully drive awareness and engagement for your business

In this free course, you’ll learn:

  • How to choose the right social platforms for your business
  • Basic best practices for different social media channels
  • B2B vs. B2C practices on social media

Topics:

Social Media Marketing
Instagram Marketing
Published on November 7, 2018

Recent Articles

ICYMI: Digital Marketing News Update for July 26, 2021
July 26, 2021 • 6 min read
ICYMI: Digital Marketing News Update for July 19, 2021
July 19, 2021 • 6 min read
How Facebook's news feed algorithm works and prioritizes content
July 14, 2021 • 4 min read
ICYMI: Digital marketing news update for July 12, 2021
July 12, 2021 • 5 min read
Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust
July 7, 2021 • 4 min read
ICYMI: Digital marketing news update for July 6, 2021
July 6, 2021 • 5 min read
ICYMI: Digital marketing news update for June 28, 2021
June 28, 2021 • 6 min read
ICYMI: Digital marketing news update for June 21, 2021
June 21, 2021 • 5 min read
ICYMI: Digital marketing news update for June 14, 2021
June 14, 2021 • 6 min read
ICYMI: Digital marketing news update for June 7, 2021
June 7, 2021 • 6 min read
ICYMI: Digital marketing news update for May 24, 2021
May 24, 2021 • 6 min read
Best times to post on social media in 2021 (new data)
May 19, 2021 • 4 min read
ICYMI: Digital marketing news update for May 17, 2021
May 17, 2021 • 5 min read
ICYMI: Digital marketing news update for May 10, 2021
May 10, 2021 • 6 min read
ICYMI: Digital marketing news update for May 1, 2021
May 1, 2021 • 3 min read
Twitter fails to buy Clubhouse, whose creators can now make money... so what?
April 8, 2021 • 6 min read
Marketers, Facebook Analytics will be no more on June 30, 2021
April 2, 2021 • 2 min read
7 best social media management tools in 2021 (+ VIDEO)
March 26, 2021 • 12 min read
12 ways you're totally blowing your business social media strategy
March 24, 2021 • 11 min read
Twitter teases Super Follows, Communities; undo send tweet still a rumor
March 11, 2021 • 4 min read
LinkedIn adds new 'Products' highlight tab on company pages
February 25, 2021 • 2 min read
54 jaw-dropping social media statistics for businesses [New for 2021]
February 23, 2021 • 8 min read
Facebook video best practices: what you need to know to grow your video presence
February 16, 2021 • 9 min read
27 best digital marketing news sites (updated for 2021)
January 26, 2021 • 7 min read
Should you care about Clubhouse, the new audio-based social media app?
January 19, 2021 • 3 min read