Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Register Here
Close

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.
Register Here
The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

3 Data-Backed Instagram Trends for Your 2019 Strategy [New Research]

By Genna Lepore

3 Data-Backed Instagram Trends for Your 2019 Strategy [New Research]

To hashtag or not to hashtag? Post an image or video? Add or skip the emoji?

These and many other Instagram best practices were analyzed in a recent study published by social media analytics company, Quintly.


The company set out to better understand not only usage behaviors but engagement best practices across Instagram’s 1 billion users worldwide.

 Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Analyzing the performance of 44,432 Instagram Business profiles and over 8.9 million posts between January 1 and September 30, 2018, Quintly’s findings may have you rethinking your current Instagram business strategy.

Here are some of its key findings:

1. Scrolling Through Images Is So 2018: Post Video

Interactions can be defined as the sum of likes + comments.

With this metric in mind, images are the most common format posted on Instagram, with 72.6% of all published posts versus video and carousel posts, but are users actually interacting with photos?  

With 21.2% more interactions via video than images, the answer is not really.

Videos draw higher engagement numbers, which is not exactly groundbreaking news, but what is interesting, is bigger profiles post more video.

The higher the number of followers a profile has, the more that you see an upward trend in using videos.

Post Type distribution on Instagram

Source Quintly

Does this mean your business should be posting more videos over images? There’s no guarantee that videos will positively impact interactions as this is all dependent on your audience, but it’s not a bad idea to test.

With only 16.7% of users posting video, it is time to capitalize on the user interaction and get noticed.

2. Don’t Wink At Me (or Maybe You Should?): Use Emojis

Ah, the ubiquitous emoji.

While hard to escape the 😂 Face With Tears of Joy and 😍 Smiling Face With Heart-Eyes in personal communication, businesses and influencers on Instagram use the small digital icons on the regular too, but what’s the value in an emoji?

Do emojis lead to more interactions or are they simply used for dramatic effect?

Source Quintly

As shown in the above graphic, using 1-3 emojis in a post may have a positive impact on interactions.

It appears the little icons may be doing more than insinuating an emotion. Emojis help humanize your brand by expressing emotion, as their name suggests. People use emojis to communicate in their regular lives, so using them in a business post help them better connect with audiences. They make a brand seem more approachable and in touch.

So, before you post, you may want to consider including at least one emoji to spark engagement.

3. Cheers to the Freakin’ Weekend: Post on the Weekends

How often are you on Instagram at work?  Actually, don’t answer that question 😉

When determining a strategy around when to post, it’s important to analyze the content competition, as saturation is a huge issue in today’s market.

Quintly’s study found a total of 76.13% of Instagram posts are published from Monday to Friday. That means only about  23.8% of are made on the weekends, even though 22.3% more interactions occur on the weekend than during the week.

Average Interactions per Instagram post

 Source Quintly

This particular finding may inspire you to capitalize on when people have more free time.

Consider weekend posting to maximize engagement performance and to reduce algorithm competition.

Do I Need to Scrap My Instagram Strategy?

While Quintly’s study did include a data set of 9 million posts, it’s important to not assume that you will see the same results/trends. Rather, you can test their findings in a way that is fit for your business.

Use this data as inspiration for experimentation in your social media marketing strategy.

A/B testing is a great way to make educated decisions before revamping marketing strategies, but be sure to keep an eye on performance metrics and adjust accordingly! Happy ‘gramming

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Topics:

Social Media Marketing
Instagram Marketing
Published on December 3, 2018

Recent Articles

How To Build an Effective Instagram Video Marketing Strategy
April 30, 2022 • 12 min read
How Facebook's news feed algorithm works and prioritizes content
July 14, 2021 • 4 min read
Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust
July 7, 2021 • 4 min read
Best times to post on social media in 2021 (new data)
May 19, 2021 • 4 min read
Twitter fails to buy Clubhouse, whose creators can now make money... so what?
April 8, 2021 • 6 min read
Marketers, Facebook Analytics will be no more on June 30, 2021
April 2, 2021 • 2 min read
7 Best Social Media Management Tools (+ Video)
March 26, 2021 • 12 min read
12 ways you're totally blowing your business social media strategy
March 24, 2021 • 11 min read
Twitter teases Super Follows, Communities; undo send tweet still a rumor
March 11, 2021 • 4 min read
LinkedIn adds new 'Products' highlight tab on company pages
February 25, 2021 • 2 min read
54 jaw-dropping social media statistics for businesses [New for 2021]
February 23, 2021 • 8 min read
Facebook video best practices: what you need to know to grow your video presence
February 16, 2021 • 9 min read
27 best digital marketing news sites
January 26, 2021 • 7 min read
Should you care about Clubhouse, the new audio-based social media app?
January 19, 2021 • 3 min read
How to maximize lead generation via Facebook posts and ads
January 18, 2021 • 4 min read
Working with IMPACT on paid media: What to expect
January 13, 2021 • 4 min read
Instagram advertisers can create branded content ads on creators’ accounts
January 6, 2021 • 2 min read
The top 10 social media trends for brand survival in 2021 [Infographic]
January 2, 2021 • 4 min read
6 holiday campaign examples that are total showstoppers
December 25, 2020 • 5 min read
Pinterest continues diversity and inclusion efforts with new features and leadership
December 16, 2020 • 3 min read
TikTok still available in the US despite not reaching a sell-off deal
December 11, 2020 • 2 min read
New Pinterest weighted ads have better CX customization
December 8, 2020 • 3 min read
Social media image sizes guide for 2020, 2021, and beyond (+ examples)
November 11, 2020 • 13 min read
New report: 2021 social media marketing predictions
November 10, 2020 • 4 min read
How Major League Baseball enhanced their fan community during COVID-19
November 5, 2020 • 3 min read