Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Course: Fundamentals of Social Media Marketing

Start the Course
Close
Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing
Start the Course
Fundamentals of Social Media Marketing
Free Social Media Course
View Fundamentals of Social Media Marketing
Fundamentals of Social Media Marketing

Free Course:

Learn how to use social media to successfully drive awareness and engagement for your business

In this free course, you’ll learn:

  • How to choose the right social platforms for your business
  • Basic best practices for different social media channels
  • B2B vs. B2C practices on social media

How to Use Instagram’s New Countdown Sticker in Your 2019 Strategy

By Arielle Gnann

Arielle Gnann also recommends this free course, Fundamentals of Social Media Marketing.

How to Use Instagram’s New Countdown Sticker in Your 2019 Strategy

Instagram’s headquarters must be filled with some extreme talent.

They seem to always have new features rolling out to better the user experience and their new countdown sticker is no exception.

How many times have you seen a promotion for a new product and thought to yourself “I have to get that when it comes out” and then completely forgot?

What if I told you Instagram could now remind you of the exact date and time that product dropped?

Free Course: Fundamentals of Social Media Marketing

Well, with the countdown sticker, it can, people!

How Does Instagram’s Countdown Sticker Work?


The new Countdown sticker is a new option available in Instagram’s popular Story feature.

When a user taps a countdown sticker when viewing a story, they'll be given a few options.

They can opt to set a reminder for when the countdown is over or share the countdown with their followers.

How Can Marketers Use This to Their Advantage?

Simply put, to create urgency and excitement and there are countless ways your company can leverage this new feature.  

For example, this new sticker is a huge win for companies looking to promote the launch of a product or event. You can share reminders for an upcoming conference you’re putting on, the drop of your latest video blog, the deadline to sign up for your upcoming webinar, or release date of a new product.

How to Use the Countdown Sticker

  1. Within the app, hit the camera icon to add to your Instagram Story as you normally would.

  2. Access your Stories sticker tray

  3. Tap the countdown sticker

  4. Type out the name of your countdown

  5. Tap on the digits and scroll to the desired time of your countdown, or toggle on the all day” option to create a countdown to a specific date and time. Tap the color wheel at the top of the screen to choose the sticker color that matches your aesthetic by tapping the colorful circle at the top of the screen.

  6. Add the sticker to your story by taping done.

  7. Drag and resize the countdown as you wish

IMG_4392-2

Once you have added a countdown sticker to your story you will be notified when someone sets a reminder for your countdown.

As of right now, there is not a page dedicated to your countdowns. Rather your countdown notifications will be lumped together with all of your other notifications.

Countdown is definitely worthy of being used in your 2019 marketing strategy! The best part is, it’s simple and FREE! So get out there and build up some hype around an upcoming event and stay connected with your followers.

Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing
Start the Course
Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing

Learn how to use social media to successfully drive awareness and engagement for your business

In this free course, you’ll learn:

  • How to choose the right social platforms for your business
  • Basic best practices for different social media channels
  • B2B vs. B2C practices on social media

Topics:

Social Media Marketing
Instagram Marketing
Published on December 17, 2018

Recent Articles

How To Build an Effective Instagram Video Marketing Strategy
April 30, 2022 • 12 min read
ICYMI: Digital Marketing News Update for July 26, 2021
July 26, 2021 • 6 min read
ICYMI: Digital Marketing News Update for July 19, 2021
July 19, 2021 • 6 min read
How Facebook's news feed algorithm works and prioritizes content
July 14, 2021 • 4 min read
ICYMI: Digital marketing news update for July 12, 2021
July 12, 2021 • 5 min read
Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust
July 7, 2021 • 4 min read
ICYMI: Digital marketing news update for July 6, 2021
July 6, 2021 • 5 min read
ICYMI: Digital marketing news update for June 28, 2021
June 28, 2021 • 6 min read
ICYMI: Digital marketing news update for June 21, 2021
June 21, 2021 • 5 min read
ICYMI: Digital marketing news update for June 14, 2021
June 14, 2021 • 6 min read
ICYMI: Digital marketing news update for June 7, 2021
June 7, 2021 • 6 min read
ICYMI: Digital marketing news update for May 24, 2021
May 24, 2021 • 6 min read
Best times to post on social media in 2021 (new data)
May 19, 2021 • 4 min read
ICYMI: Digital marketing news update for May 17, 2021
May 17, 2021 • 5 min read
ICYMI: Digital marketing news update for May 10, 2021
May 10, 2021 • 6 min read
ICYMI: Digital marketing news update for May 1, 2021
May 1, 2021 • 3 min read
Twitter fails to buy Clubhouse, whose creators can now make money... so what?
April 8, 2021 • 6 min read
Marketers, Facebook Analytics will be no more on June 30, 2021
April 2, 2021 • 2 min read
7 Best Social Media Management Tools (+ Video)
March 26, 2021 • 12 min read
12 ways you're totally blowing your business social media strategy
March 24, 2021 • 11 min read
Twitter teases Super Follows, Communities; undo send tweet still a rumor
March 11, 2021 • 4 min read
LinkedIn adds new 'Products' highlight tab on company pages
February 25, 2021 • 2 min read
54 jaw-dropping social media statistics for businesses [New for 2021]
February 23, 2021 • 8 min read
Facebook video best practices: what you need to know to grow your video presence
February 16, 2021 • 9 min read
27 best digital marketing news sites
January 26, 2021 • 7 min read