Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close

LinkedIn App: Long Over Due, But Well Worth the Wait

LinkedIn App: Long Over Due, But Well Worth the Wait Blog Feature

Carolyn Edgecomb

Talent & Office Manager, 7+ Years of Logistics and New Hire Management

April 19th, 2013 min read

 

Linkedin mobile appLinkedIn just released their brand new mobile app. If you ask me, this app is fantastic!


For those of you that have been waiting for an app that's simplistic and also has a beautiful design, this is the app for you, the worlds business professionals.


LinkedIn is a great social networking site allowing you to seamlessly connect with professionals from around the world. Giving you access to people, jobs, news, updates, and insights that help you be great at what you do.


Now, you might be wondering what LinkedIn has to do with inbound marketing.


New LinkedIn App Mobile Experience


For those of you that have had the mobile app from LinkedIn since it was released in 2011, you'll drastically see the changes that were made to the app. Sprucing up their app, impressing those continuously scrolling through content on their smartphones.


LinkedIn App - linkedin cover photo


If you've never used the LinkedIn app before checkout the huge differences between the layout and design on the app. It no longer stuck in the beginning stages of mobile app design. The LinkedIn app now has fresh and simplistic design. Making it easier for users to effectively take advantage of all the features it has to offer.


The change to their app was unveiled on Thursday, marking LinkedIn's first major overhaul of its mobile app in over 20 months.


Here is a look at the mobile app before and after:










linkedin before Linkedin mobil app after 1 Linkedin after 2

The best part about the new changes to LinkedIn's mobile app is that you can customize is to fit your needs, adding shortcuts to groups you might like, news, groups, companies, who's viewed your profile, your recent activity, and people you might know.


The new mobile app now offers even deeper personalization options with a brand new navigation page. You no longer have to navigate between those four squares. In the middle image above you can see the sleek layout, adding customized shortcuts to suit your needs. Just slide your navigation page to the right and you can easily access your main homepage. Making this app on-the-go friendly.


Inbound Marketing and the New LinkedIn App


Social media is a great marketing tactic for generating new leads for both B2B and B2C companies. Did you know that LinkedIn is 277% more effective for lead generation than Facebook and Twitter?  People don't join LinkedIn to post photos of their animals or their crazy weekend. People join LinkedIn to showcase their career, expertise, and find content and information that pertains to their industry. The people utilizing LinkedIn are different from those on Facebook and Twitter. Allowing you to target and focus on those individuals with a business-focused mindset.


Did you know that LinkedIn is comprised on the following:



    • 200 million world wide

    • 40 Million in the United States

    • 7.9 million business decision makers

    • 5.5 million high tech managers

    • 1.3 million small business owners

    • 4.2 million corporate executives


LinkedIn isn't just a great resource for business professionals but also for companies. See what other businesses are doing. To get the most out of LinkedIn and successfully generate qualified leads is to promote and share links to the landing pages for your marketing offers in the status updates of your company.


Don't forget about LinkedIn groups, where you can easily join in on conversations and provide industry insight to other professionals.


Still not sure about downloading this app to your smart phone. Check out this great video by  LinkedIn.


Upon watching this video, you should have a clear and better understanding of how LinkedIn's new mobile app can impact and improve your networking and communication efforts with business professionals across the world.


Let us know what you think of the new app! How are you going to take advantage of the LinkedIn mobile app for your company?

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE