Digital Sales & Marketing
Digital Sales & Marketing

Free digital sales and marketing courses

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

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HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
Web Design

Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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Social video trends you can't ignore this year [Infographic]

Social video trends you can't ignore this year [Infographic] Blog Feature

Megan Lang

Video Editor, 5+ Years of Video Production & Editing

April 11th, 2020 min read

We’re in the middle of a pandemic — a situation that has forced people to be inside — and video has emerged as a primary source of communication, education, and entertainment.

Yes, people will be looking for funny videos to distract themselves, but they’ll also be looking for information that they can use when this is all over. 

You can be the one to provide that information, or offer them something else they might need in this time through video.

We’re arguably consuming more video than ever right now — most of it on social media and more and more people social distancing are just waiting to discover you. 

Whether it's just our friends posting, or brands, video is everywhere on social media and a lot of marketers are using it to their advantage, to advertise specific products or just their brand in general. 

But how do they know if they’re doing it right? If they’ll see success?

Animoto surveyed 500 marketers and consumers to see what their social media video experience has been this year and shared the trends that emerged.

This gives a good insight into what might work for you for the future.

Let’s look at the highlights.

Invest in sponsored video

The promotion of a brand’s social videos isn’t free of course, but it seems like it was worth it to marketers.

Of the 500 surveyed, 91% were happy with their investment; probably because 93% of them got a new customer from it.

While the actual ROI will vary, these results are remarkable. It shows just how much people absorb and retain information given to them through social media videos. 

Facebook remains most popular

93% of marketers posted on Facebook, making it still the most popular site for marketers. It also has the largest number of users, making it the platform with the most reach...

But Instagram may be most effective!

While Facebook might seem like the place to be, as it’s the most popular, Instagram might earn you a better chance at a new customer.

64% reported obtaining a new customer from Facebook, while 79% reported a new customer gained from Instagram. 

It looks like Instagram might be a good place to invest if you’re looking to expand your customer base using social video.

Check out the infographic below and get inspired to get going on your own social media videos.



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