We’re in the middle of a pandemic — a situation that has forced people to be inside — and video has emerged as a primary source of communication, education, and entertainment.
Yes, people will be looking for funny videos to distract themselves, but they’ll also be looking for information that they can use when this is all over.
You can be the one to provide that information, or offer them something else they might need in this time through video.
We’re arguably consuming more video than ever right now — most of it on social media and more and more people social distancing are just waiting to discover you.
Whether it's just our friends posting, or brands, video is everywhere on social media and a lot of marketers are using it to their advantage, to advertise specific products or just their brand in general.
But how do they know if they’re doing it right? If they’ll see success?