As a result, salespeople need to account for a buyer who is well-researched and consuming more and more information online. Your sales team needs to be armed with the tools to communicate effectively to these buyers.
To help you help your salespeople sell more effectively, we've detailed tweetable tips for tapping into your prospect's digital buying process.
Use your online presence to articulate your unique and comparative differentiators so that by the time your prospects are speaking with you, they already see you as a beneficial resource for their needs.
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