Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Beginners Guide to Inbound Sales

Download the Guide
Fill out the form to get your guide
Thank you! You have been subscribed.
Close
[Playbook] Inbound Sales Guide Cover

Free Guide:

The Beginners Guide to Inbound Sales
Read the Guide
The Beginners Guide to Inbound Sales
Free Inbound Sales Guide
View The Beginners Guide to Inbound Sales
[Playbook] Inbound Sales Guide Cover

Free Guide:

See faster close rates and happier customers by shifting to inbound sales.

In this guide, you'll learn:

  • Inbound Sales vs. Outbound Seals
  • 5 Steps in the Inbound Sales Process
  • Getting Started and Troubleshooting

5 Tweetable Tips for Tapping Into Your Prospect’s Buying Process

By Rachel Clapp Miller

Rachel Clapp Miller also recommends this free guide, The Beginners Guide to Inbound Sales.

5 Tweetable Tips for Tapping Into Your Prospect’s Buying Process

tweetable_tips_for_tapping_into_your_prospects_digital_buying_processThis post originally appeared on the Force Management Blog. To read more content like this, visit the blog here.

B2B Buyers are increasingly using digital content to research solutions to their complex business problems.

As a result, salespeople need to account for a buyer who is well-researched and consuming more and more information online. Your sales team needs to be armed with the tools to communicate effectively to these buyers.

Free Guide: The Beginners Guide to Inbound Sales

To help you help your salespeople sell more effectively, we've detailed tweetable tips for tapping into your prospect's digital buying process. 

How to sell to the connected buyer:

5 tweetable takeaways:

1. Understand buyer expectations [Tweet this]

If your buyers can't find the benefits of the solution you provide, they'll turn to your competitors.

2. Build marketing alignment [Tweet this]

It's vital that sales and marketing be in agreement around the goals of your customer facing content.

3. Manage the message [Tweet this]

Ensure messaging consistency at every customer touch point.

4. Leverage social [Tweet this]

If your sales organization wants to be part of the decision process, you need to enable your team to leverage social in their sales process.

5. Differentiate the marketplace [Tweet this]

Use your online presence to articulate your unique and comparative differentiators so that by the time your prospects are speaking with you, they already see you as a beneficial resource for their needs.

[Playbook] Inbound Sales Guide Cover

Free Guide:

The Beginners Guide to Inbound Sales
Read the Guide
[Playbook] Inbound Sales Guide Cover

Free Guide:

The Beginners Guide to Inbound Sales

See faster close rates and happier customers by shifting to inbound sales.

In this guide, you'll learn:

  • Inbound Sales vs. Outbound Seals
  • 5 Steps in the Inbound Sales Process
  • Getting Started and Troubleshooting

Topics:

Inbound Sales
Published on March 7, 2015

Recent Articles

Sales and Marketing Friction is Hurting Your Bottom Line – Here’s What to Do About It
August 4, 2022 • 6 min read
How To Create a Sales Process That Closes More Deals
August 1, 2022 • 6 min read
The 5 Most Common Sales Problems — And How To Solve Them
July 4, 2022 • 8 min read
The Best Sales Enablement Tools for Your Team in 2022
June 13, 2022 • 7 min read
Sales Qualifying Questions: How Do You Know If Your Leads Are Ready?
May 12, 2022 • 7 min read
Building an Inbound Sales Program: 6 Critical Elements of Inbound Sales Strategies
May 5, 2022 • 8 min read
How To Use Personalized Video in Your Sales Process [+Video]
April 18, 2022 • 4 min read
14 Sales Qualifying Questions for Finding Better-Fit Leads
April 14, 2022 • 8 min read
3 Effective Ways To Use Personalized Sales Videos
April 11, 2022 • 6 min read
Inbound Sales vs. Outbound Sales: What Is The Difference?
April 4, 2022 • 8 min read
5 Revenue Metrics You Should Be Measuring
March 29, 2022 • 6 min read
How To Get Great Content Ideas From Your Sales Team
March 17, 2022 • 5 min read
4 Common Assignment Selling Mistakes (and How to Fix Them)
February 14, 2022 • 7 min read
Sales vs Marketing in 2022: What’s The Difference?
February 7, 2022 • 7 min read
What Is a Revenue Team? (Definition + Video)
December 16, 2021 • 9 min read
5 Real-Life Examples of Assignment Selling In Action
December 13, 2021 • 9 min read
Sales Enablement Checklist: 5 Questions Marketing Teams Should Regularly Ask Sales Teams
November 30, 2021 • 5 min read
Virtual Sales: How To Improve Sales Performance in a Virtual World
November 15, 2021 • 8 min read
How To Improve Your Sales Process
November 8, 2021 • 9 min read
What is the Value of a Digital Marketing Consultant?
November 4, 2021 • 6 min read
What is Assignment Selling? (Using Content to Close Deals Faster)
November 2, 2021 • 5 min read
HubSpot Sales Hub: 18 Things Every Sales Rep Should Know How to Do (+ Videos)
October 28, 2021 • 5 min read
How to Get Sales Reps to Use the HubSpot CRM
October 18, 2021 • 4 min read
How to Master the Art of Using Content in the Sales Process
October 12, 2021 • 10 min read
How to Know When You’ve Outgrown HubSpot Sales Hub Starter
September 23, 2021 • 4 min read