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The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Guide
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

5 Tweetable Tips for Tapping Into Your Prospect’s Buying Process

By Rachel Clapp Miller

Rachel Clapp Miller also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

5 Tweetable Tips for Tapping Into Your Prospect’s Buying Process Blog Feature

tweetable_tips_for_tapping_into_your_prospects_digital_buying_processThis post originally appeared on the Force Management Blog. To read more content like this, visit the blog here.

B2B Buyers are increasingly using digital content to research solutions to their complex business problems.

As a result, salespeople need to account for a buyer who is well-researched and consuming more and more information online. Your sales team needs to be armed with the tools to communicate effectively to these buyers.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

To help you help your salespeople sell more effectively, we've detailed tweetable tips for tapping into your prospect's digital buying process. 

How to sell to the connected buyer:

5 tweetable takeaways:

1. Understand buyer expectations [Tweet this]

If your buyers can't find the benefits of the solution you provide, they'll turn to your competitors.

2. Build marketing alignment [Tweet this]

It's vital that sales and marketing be in agreement around the goals of your customer facing content.

3. Manage the message [Tweet this]

Ensure messaging consistency at every customer touch point.

4. Leverage social [Tweet this]

If your sales organization wants to be part of the decision process, you need to enable your team to leverage social in their sales process.

5. Differentiate the marketplace [Tweet this]

Use your online presence to articulate your unique and comparative differentiators so that by the time your prospects are speaking with you, they already see you as a beneficial resource for their needs.

The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Inbound Sales
Published on March 7, 2015

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