5 Tweetable Tips for Tapping Into Your Prospect’s Buying Process

1. Understand buyer expectations [Tweet this]

If your buyers can't find the benefits of the solution you provide, they'll turn to your competitors.

2. Build marketing alignment [Tweet this]

It's vital that sales and marketing be in agreement around the goals of your customer facing content.

3. Manage the message [Tweet this]

Ensure messaging consistency at every customer touch point.

4. Leverage social [Tweet this]

If your sales organization wants to be part of the decision process, you need to enable your team to leverage social in their sales process.

5. Differentiate the marketplace [Tweet this]

Use your online presence to articulate your unique and comparative differentiators so that by the time your prospects are speaking with you, they already see you as a beneficial resource for their needs.