Back to Learning Center
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
Inbound Marketing

'The Lonely Island' Guide to Creating Viral Marketing Videos

By Katie Pritchard

'The Lonely Island' Guide to Creating Viral Marketing Videos Blog Feature

YOLO. The term's been around for a while now... and kind of over used. But this past Saturday on SNL, The Lonely Island returned for a digital short premiere, and brought the phrase a whole new meaning.

SNL added a modern element to the show in 2005 with the addition of Andy Samberg (and digital shorts). Over the past few years, The Lonely Island has been creating digital shorts for SNL, many of which have become gone viral immediately.

I love The Lonely Island (and SNL)... and I know I'm not the only one. Since Saturday, the YOLO YouTube video has gotten just over 8 million views, and has reached #10 on the top songs section of iTunes.

What makes these videos so awesome, you ask? Of course it has something to do with the fact that The Lonely Island, Adam Levine and Kendrick Lamar are in it... and the production resources... and that it premiered on SNL... but it's about content too.

We can't all have star power, high production value, and massive platforms to promote with (like SNL), but what elements of YOLO can you use to create your own viral marketing videos?

5 Tips For Creating Killer Viral Marketing Videos

Make it Funny

Humor is a great way to draw attention. People are more likely to keep watching a video and share it will all their friends if it's funny.

The Lonely Island has awesome late-night humor, but this type of humor may not be fit for your company; so figure out what type is.

What will your customers respond best to? It all depends on who they are, what their interests are, and what their relationship is with you. Take into consideration your company atmosphere. What company image do you want to promote to others?

Create High Quality Production

Let's face it- SNL has been around a while and has great videos and video editors, so we all expect the production of a video like YOLO to look professional.

But it's still possible to have a great video without a massive budget. As long as you have a great idea and a few resources to create it, you have the potential to make a great video.

If you don't own cameras or editing software, consider renting or hiring someone to do work for you. In the end, if you create an awesome video and get a lot of attention from it, the money you spent to make it will be worth it.

Incase you haven't checked it out, or want another good laugh at it, here's the video:

 

 

Write Well

The content of your video may be the most important factor to it's popularity. In The Lonely Island's Case, humor is their content, but you can create a video for your company that has great content, along with humor.

Since you'll be spending a considerable amount of money on a video, you'll want to convey a message to your viewers. It you're going to get your name out there, make it count. Use humor to attract people, and write well to make sure they understand who you are and what you do.

Use a Universal Theme Everyone Can Relate To

Almost all of The Lonely Island's fans know what YOLO is, and all of their other videos are relatable.

Create a video that your customers or prospects can relate to. If you want your video to go viral, everyone needs to know what you're talking about. If your video is funny, but people are confused, they won't keep watching. Viewers will keep watching your video if they can relate to it- plain and simple.

Promote On Your Best Platforms

After you've put all your hard work into your video, you need some great platforms to promote it. And obviously, if you want your video to go viral, where else would be better to promote it than your social media?

Not only did The Lonely Island tweet about YOLO, but so did SNL. Spread your video on social media platforms with everyone you know. By getting retweets and shares, even more people have the potential to view your video to make it to viral status.

Topics:

Inbound Marketing
Visual Content
Published on January 30, 2013

Recent Articles

4 Signs Your Revenue Team Is Slowly Failing

By Will Schultz on October 23, 2021
9 min read

17 Examples of Inbound Marketing That Drive Sales

By Kimberly Marshall on October 11, 2021
13 min read

Best Virtual Selling Tips, Tactics, Strategies, and Tools (Updated in 2021)

By Paul D. Grant on September 22, 2021
8 min read

5 Key Elements of a Winning Inbound Marketing Strategy

By Kimberly Marshall on September 14, 2021
14 min read

The fundamentals of inbound marketing

By Kimberly Marshall on September 9, 2021
13 min read

Inbound marketing strategy: 7 steps to success

By John Becker on August 11, 2021
8 min read

How to learn inbound marketing in 5 easy steps

By Kimberly Marshall on August 4, 2021
6 min read

What is the inbound marketing funnel? (+ examples)

By Avery Ashley on July 26, 2021
7 min read

How can the StoryBrand framework be used for inbound marketing?

By Zach Basner on July 21, 2021
6 min read

I’m a word-of-mouth business: How can inbound marketing help me grow?

By Marcus Sheridan on July 20, 2021
5 min read

9 ways to get the most out of IMPACT+ in 10 minutes a day

By Connor DeLaney on June 4, 2021
8 min read

Outbound vs inbound marketing in 2021, which is better?

By Liz Moorehead on May 18, 2021
10 min read

Who should use inbound marketing?

By John Becker on March 9, 2021
9 min read

What is the inbound marketing methodology? (updated for 2021)

By Allison Melnik on March 3, 2021
17 min read

How much does inbound marketing cost?

By Ramona Sukhraj on February 26, 2021
11 min read

7 inbound marketing strategy mistakes that will cost you in 2021

By Kevin Phillips on December 3, 2020
8 min read

4 simple inbound marketing tips that will get you big results in 2021

By Mary Brown on December 2, 2020
6 min read

Why you need a content manager on your digital marketing team [+ video]

By Liz Moorehead on November 5, 2020
9 min read

Inbound marketing vs content marketing: What's the difference? 

By Brian Casey on October 28, 2020
9 min read

What is inbound marketing? (definition + examples)

By Liz Moorehead on October 23, 2020
8 min read

The 4 most common misconceptions about They Ask, You Answer

By Will Schultz on October 14, 2020
14 min read

Business leaders, you can't miss HubSpot Training Day! Here's why

By Kristen Harold on September 17, 2020
4 min read

The 3 best online digital marketing courses for 2020

By Dia Vavruska on July 31, 2020
8 min read

25 top inbound marketing blogs to follow in 2020

By Dan Tighe on November 23, 2019
6 min read

10 reasons why your website and content aren't ranking well

By Jolie Higazi on November 5, 2019
15 min read